making money with facebook, twitter & blogging

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Dave Cupples FatCowBusiness .com FatCowBusines s @FatCowBusine ss Tweets LIVE #ASE11 - Retweet, Comment, Share!

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Tips/tools to spy on & copy competitors, automatically syndicate content, optimize Facebook Ads, incentivize & supercharge Email Opt-Ins & FB Likes, secret traffic goldmines, amazing examples & more. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Traffic Generation Dave Cupples, Chairman, FatCowBusiness.com (Twitter @FatCowBusiness)

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Page 1: Making Money with Facebook, Twitter & Blogging

Dave CupplesFatCowBusiness.com

FatCowBusiness

@FatCowBusiness

Tweets LIVE #ASE11 - Retweet, Comment, Share!

Page 2: Making Money with Facebook, Twitter & Blogging

While in School in 1999 … Image: onechickennugget.wordpress.com

Page 3: Making Money with Facebook, Twitter & Blogging

Don’t just blindly create content …

Image: edoyo.co.tv

Tactically choose what people are demanding

Page 4: Making Money with Facebook, Twitter & Blogging

Low Hanging Fruit and Gaps in the Market

• Invest your time, money, resources on the best opportunities → the low hanging fruit

• Pick the GAPS in the market:↑More Searches / Demand ↓Less Competition / Websites

Image: marspec.com

Page 5: Making Money with Facebook, Twitter & Blogging

Google Insights - http://fcow.co/GI

Check Image: zacjohnson.com

Page 6: Making Money with Facebook, Twitter & Blogging

Top Searches & Rising Searches

Page 7: Making Money with Facebook, Twitter & Blogging

SeoQuake for Firefox (Free)• Tells PR, Alexa Rank, Backlinks, Domain age• How hard to rank on Page #1 → http://fcow.co/SQ

Example Search:“travel”

Page 8: Making Money with Facebook, Twitter & Blogging

Scrape Google Suggest → Übersuggest• http://fcow.co/US

Page 9: Making Money with Facebook, Twitter & Blogging

Question & Answer Sites• Yahoo! Answers, LinkedIn Answers, Amazon Askville • Top 10 Q & A sites for affiliates → http://fcow.co/QA

Page 10: Making Money with Facebook, Twitter & Blogging

• Quora → Social Q & A site for influencers who share and retweet

Page 11: Making Money with Facebook, Twitter & Blogging

Reverse engineer what is working for your competitors

Don’t reinvent the wheel …

Image: ifun.ru

Page 12: Making Money with Facebook, Twitter & Blogging

Spy on competitors and find their most shared content

• PostRank Topics - Free http://fcow.co/PR

Example:marismith.com

Page 13: Making Money with Facebook, Twitter & Blogging

• Open Site Explorer – Free http://fcow.co/OS

Find competitors top pages & backlinks

Example: incomediary.com

Example: problogger.net

Page 14: Making Money with Facebook, Twitter & Blogging

How to build twitter followers from your competitors

• automatically follow all the followers of another user (or by keyword)

• Best Tool → Tweet Adder• Guidelines & Tutorial → http://fcow.co/TW• < 200-300 follows a day• < 100 unfollows a day• Wait 3 days before unfollowing

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• Works best with tightly targeted lists

Page 16: Making Money with Facebook, Twitter & Blogging

Hidden Goldmines• Fiverr → Social Marketing

Page 17: Making Money with Facebook, Twitter & Blogging

Facebook Ads – Which Factors make the most difference:

Im-age70%

Body

Text20%

Title10%

Source: Shoemoney.com 2010 (Facebook’s 3rd biggest Advertiser) - http://fcow.co/SM

Page 18: Making Money with Facebook, Twitter & Blogging

Shoemoney’s Facebook Ad Board Click Thru Experiment

• Made Ad Boards of actual Facebook ads, people asked to click

• Over 1 million total clicks• Used Clicktale Heatmap / Mouse tracking

software

Source: Shoemoney.com 2010 http://fcow.co/SM

Page 19: Making Money with Facebook, Twitter & Blogging

Source: shoemoney.com

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Source: shoemoney.com

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61% of all clicks

Source: shoemoney.com

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Even when foreign language text was used with US English audience …

47% 58% 49%

• Takeaway → IMAGE makes by far the most difference

Source: Shoemoney.com http://fcow.co/SM

Page 24: Making Money with Facebook, Twitter & Blogging

Types of Facebook Ads / Images which get most clicks

• Photos of people consistently outperform logos → Facebook themselves say this

• Attractive women with big “personality”… (Shoemoney’s study)

• Pictures illustrating the result / desire• Ads which “blend” in with the

look and feel of Facebook e.g. Shoemoney’s Dating ads →“Browse my pics (42)”

Image Source: Shoemoney.com http://fcow.co/SM

Page 25: Making Money with Facebook, Twitter & Blogging

• Cranking up Saturation + Contrast increases CTR (study by aimclear.com), try free image tool IrfanView

Image Source: aimclear.com

Page 26: Making Money with Facebook, Twitter & Blogging

How to steal competitors customer information to laser target Facebook Ads

QuantCast

FemaleAged 35-50+High IncomeCollege / Grad

School

LIKES

Page 27: Making Money with Facebook, Twitter & Blogging

Facebook Ads: Higher CTR = Lower CPC• For CPC 0.10 EUR → need CTR 0.20%-0.30%

(Source: akom360.de)

• Start with CPC → once high CTR, flip to CPM = cheaper

• Watch CPM campaigns carefully → can waste money if CTR drops

Image: akom360.de

Page 28: Making Money with Facebook, Twitter & Blogging

The Real Money from online Business is REPEAT Customers

It is far cheaper to market to an

existing customer than to a

new customer

Image: simpsoncrazy.com

Page 29: Making Money with Facebook, Twitter & Blogging

First time customers

Questions, Scammers, Timewasters, Hassles … NO TRUST

Image: gottatopic.com & swing-smarter-baseball-hitting-drills.com

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The value in a “business” is your list of people and the relationship you have

with those people

Repeat customers = Trust, Rapport, Relationship

Image: merchantstand.com

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• If you send traffic straight to an affiliate offer → you are leaving money on the table

• Capture lead via Email / Facebook → market to them many times over

• Once customer opts in → give good tips → more trust → more likely to follow recommendations and buy

• Good affiliate offers reflect lifetime customer value / ongoing commissions

Image: forbes.com

Page 32: Making Money with Facebook, Twitter & Blogging

Spreets.com.au 10 months = $40 million

Page 33: Making Money with Facebook, Twitter & Blogging

Customer just placed their 89th order … their #1 customer has 246 Orders

CatchOfTheDay.com.au 2 brothers = $200 million

Page 34: Making Money with Facebook, Twitter & Blogging

If you want visitors to Opt-In, Follow, Share on Social Media …

Make it happen → INCENTIVIZE!Image: braincram.co.uk

Page 35: Making Money with Facebook, Twitter & Blogging

Mint.com / Strongmail Case Study• Split test → 3 different incentives to refer friends

to join Mint.com via email or social media

Page 36: Making Money with Facebook, Twitter & Blogging

A – Competition to Win iPod NanoB – No incentive (control group)

C – Beta access to exclusive features

Source: strongmail.com - http://fcow.co/ST

Page 37: Making Money with Facebook, Twitter & Blogging

How to supercharge email opt-ins • You MUST give an incentive → free eBook or

video or digital content• Email subscribe form BIG, BOLD, TOP RIGHT

THIS is the business asset you are building!

Screenshot: jonathanvolk.com

Page 38: Making Money with Facebook, Twitter & Blogging

• Pop it up and force them to make a decision• PopupDomination → increases signups 500%

Screenshot: johnchow.com

Page 39: Making Money with Facebook, Twitter & Blogging

How to Incentivize users to LIKE your Facebook Page using an iFrame Reveal Tab

BEFORE clicking LIKE AFTER clicking LIKE

Page 40: Making Money with Facebook, Twitter & Blogging

Free app - Static HTML: iframe tabs• Add Reveal Tab Tutorial → http://fcow.co/IF

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How to incentivize visitors to share on Facebook & Twitter - http://fcow.co/IN

• Cloudflood – create free share button to unlock content

Page 42: Making Money with Facebook, Twitter & Blogging

• PunchTab – Uses Facebook Connect, earn loyalty points for liking, commenting, sharing

• List Eruption – Reward sharing on Social Media with access to more eBooks & videos

Page 43: Making Money with Facebook, Twitter & Blogging

• Warrior Forum WSO, Master Resale Rights, The PLR Store … Top PLR Sources List → http://fcow.co/PL

Where to get PLR Products – PLR eBooks / videos / images / blogs

Page 44: Making Money with Facebook, Twitter & Blogging

Comparison Effect – People buy based on what is next to it

• Which orange circle is bigger?

Page 45: Making Money with Facebook, Twitter & Blogging

Psychological framing – 3 Options• Question becomes not “should I buy” but which one?

Screenshot: basecamphq.com

Page 46: Making Money with Facebook, Twitter & Blogging

Automatic Sharing by Users to Social Media – WP Plugins

• Sexy Bookmarks – Includes Google +1 http://fcow.co/SB

Screenshot:jamesmartell.com

Page 47: Making Money with Facebook, Twitter & Blogging

• Sharebar - http://fcow.co/SH

Screenshot: mashable.com

Screenshot: wpbeginner.com

Page 48: Making Money with Facebook, Twitter & Blogging

Best tools for Scheduling Facebook & Twitter Updates

• Tweetdeck (Free) – auto link shortening• Hootsuite (Best) – Upload from Excel / CSV

- Full Facebook links + image preview

Page 49: Making Money with Facebook, Twitter & Blogging

Syndicating Blog Posts from RSS feed to Twitter

• Twitterfeed

Page 50: Making Money with Facebook, Twitter & Blogging

Automatically Publish Blog Posts to Facebook

• NetworkedBlogs - http://fcow.co/NB

Step 2 - SyndicationStep 1-

Register a Blog

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Automatically Syndicating your Content to Other Websites

• Zemanta – Firefox Add-on http://fcow.co/ZE

Page 52: Making Money with Facebook, Twitter & Blogging

How Facebook and Social Media differ from Search Marketing

• Facebook says “find users before they search” • Earlier stage of sales funnel• Different approach → more “soft” sell• Give value first and create desire • Not “hunting” but more like “fishing”

Image: designdamage.com

Page 53: Making Money with Facebook, Twitter & Blogging

Social Media Fans are a lot like women …

Image: desktopdolls.blogspot.com

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Case Study – Aquabumps.com

Started by a surfer in Australia who posted photos of Bondi Beach every morning …

Page 56: Making Money with Facebook, Twitter & Blogging

Started emailing a few mates to cheer them up at the office …

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Give value first, build up desire, credibility and trust, and the $$$ will follow

Page 61: Making Money with Facebook, Twitter & Blogging

Strategic Partnerships

• Find influencers with similar target market• Leverage off other databases• Reciprocal email broadcasts• Sharing on Facebook / retweeting on Twitter• Paper.li – mash up other blogs RSS feeds &

tweet• Start partnering with similar size and work up• Interviews, Testimonials, Reviews, Comments

Image: totalmerchant.net

Page 62: Making Money with Facebook, Twitter & Blogging

Guest Blogging: Write Content - Get Links• MyBlogGuest → connects Guest Bloggers to

websites looking for Guest Posts• Top Blogs seeking Guest Posts→ http://fcow.co/GB

Page 63: Making Money with Facebook, Twitter & Blogging

• FollowerWonk – Find influencers in your Niche, search keywords in Twitter Bio

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• Klout – Measure influence & reach

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Give value first + partner with influencers → potential for exponential reach …

Your audience now has an audience

Image: venturebeat.com

Page 66: Making Money with Facebook, Twitter & Blogging

Keep in Touch

• Slides, Links, Free Videos + Tutorials at:

FatCowBusiness.com/ASE11Facebook.com/FatCowBusiness

@FatCowBusiness, @DaveCupples

[email protected]