making museums playable - nottingham broadway 2014
DESCRIPTION
Humans do it. Animals do it. We've done it since time began and people will still be doing it when the lights go out. So why do we obsess over the power of play and the gaming revolution? Why is gamification even a thing? Because in most cases, if you're trying to persuade someone to do something, a fun thing is better than a boring thing. Ben Templeton has been designing playful experiences for the arts and culture sector since 2005. In his keynote talk at Know How he will delve into the service design of games, how to prototype from day one and the technology that holds everything together. The 45 minute talk will combine videos from around the world, first-hand breakdowns of successful projects and practical tips for working with technology, cultural content and the principles of play.TRANSCRIPT
@thoughtben
Making Museums Playable
@thoughtbenBen Templeton
@thoughtben
target practice
Challenge
Rules
Effort
Reward
Jeopardy
Learning
Problem solving
All the things this little exercise shows us
Throw things at Ben who is wearing a target t-shirt
@thoughtben
The gaming industry - on a par with cinema, TV, music, and taking up all our time
Museums - at risk of appealing on ly to the middle classes
Museum gamification?Bleugh!
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Museums are great, but why can’t I get near it? Touch it? Throw stuff at it?
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Because throwing stuff isn’t socially acceptable. But technology makes this sort of thing possible!
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“Humanity has advanced, when it has advanced, not because it has been sober, responsible, and cautious,
but because it has been playful, rebellious, and immature.” ― Tom Robbins, American author
@thoughtben
https://vimeo.com/50987695
Rain Room is jumping in puddles for adults! But not gamified rain...
@thoughtben
SimpleSocialPlayfulSurprisingSlightly naughtyVery popular
@thoughtben
“Play is...a simulator that allows us to imagine different scenarios with little risk”― Robin Dunbar, University of Oxford
@thoughtben
“Play is...a simulator that allows us to imagine different scenarios with little risk”― Robin Dunbar, University of Oxford
Facebook didn’t always have an event feed. People played with the platform.
Ebay didn’t always sell high-value items. Then someone tried to sell a £200k Ferrari
@thoughtben
They took existing content - a game - and existing behaviour - prediction banter - and formalised it using technology.
BUT tech is only as good as the people using it.
https://www.youtube.com/watch?v=XP5yySEZub8
@thoughtbenThe took a platform - twitter - where lots of people hang out, and incentivised engagement.
https://www.youtube.com/watch?v=CSYxDz22DqY
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What are people doing
with our stuff?
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Peace out
Representin’
Wesside
http://arthistorygangstas.tumblr.com/
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They created a tool for people to play with their content. And then commercialised it.
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@thoughtbenHide & Seek’s last commission - creating magical moments with hidden technology
https://vimeo.com/82519677
@thoughtbenBringing the castle stories to life with some cleverly hidden technology and play mechanics
@thoughtbenA massive project, expertly combined, that gives people the tools they need to play
https://vimeo.com/60866006
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Where technology is the star of the show, but only because the service design, the system, is robust enough
https://vimeo.com/54866284
@thoughtben
“The rules we’re often given are usually either proven to be not applicable, or based on real constraints, and
discovering constraints for us is like finding gold coins.”― Matt Cottam, Director, Tellart
@thoughtben@thoughtben
PlayfulMobileCasual
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“We need an app.”― Someone, somewhere
@thoughtbenRich, immersive engagement, courtesy of Secret Cinema.
https://www.youtube.com/watch?v=J4rJ3Y6P4h0
@thoughtben
Bring the space to life
Engage with exhibits
Innovate
@thoughtben
https://vimeo.com/66800052
Our first stab at immersive, blended physical-digital gaming at National Museums Scotland
@thoughtben
Early concepts shot for the stars, with screens in the foyer and micropayments at sign-up
@thoughtben@thoughtben
@thoughtbenGetting in to the space and trying things out is the only way to take the idea forwards
@thoughtbenThe trusty spreadsheet. Keep things flexible first, don’t jump into bed with any old CMS
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HTML5 + Javascript means you can hit more than one platform, but make sure the idea is tight first!
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“You can discover more about a person in an hour of play than in a year of conversation.”
― Plato
@thoughtben
Hide n Seek Snakes n Ladders Eye Spy
Sardines Murder Mystery Guess Who
Buckeroo Magic 8 Ball Penny Arcades
Tag Treasure Hunt Musical Statues
Stuck in the Mud 20 Questions Top trumps
Capture the Flag Charades Pass the Parcel
Scrabble Tamagotchi Conkers
Thumb Wars Rock Paper Scissors Trivial Pursuit
Penny Arcades Granny’s Footsteps Buckeroo
Using old fashioned games to create new ideas. Because people play what they know.
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Rapid Prototyping
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» POPpopapp.in
» Marvel Appmarvelapp.com
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» Raspberry Piraspberrypi.org
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» RFID in Harvey Nicholsvimeo.com/cloudtags/hn
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http://www.hellolamppost.co.uk/
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+441290 211 130
» Twilio SMS/MMStwilio.com
Hello my name is NAMEText:
To:
@thoughtben
» KinectChris Milk, Digital Revolution
@thoughtben
www.youtube.com/watch?v=f867yjHotTU
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» Oculus Rifte.g. inition.co.uk/case_study/virtual-reality-catwalk-show-topshop/
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Thought Den’s secret gaming formula. It means nothing and doesn’t compute but it reminds us what is important
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Thank youThink of some questions
@thoughtbenBen Templeton
@thoughtben
Further reading“Capture The Museum” info, visuals & links - http://www.capturethemuseum.com“Capture The Museum” Guardian Culture Pros - http://gu.com/p/3gt4d/
“Magic Tate Ball” press page - http://www.thoughtden.co.uk/magictateball“Magic Tate Ball” Guardian Culture Pros - http://tdn.lv/MTBguardian
Serious Games Conference - http://www.slideshare.net/jolifanta/what-museums-learn-by-making-games-serious-play-conference-2013From Paths to Sandboxes - http://www.slideshare.net/stephenpa/from-paths-to-sandboxes
Kinect - http://www.thoughtden.co.uk/blog/2012/08/kinecting-people-our-top-6-kinect-projects/Oculus - http://inition.co.uk/case_study/virtual-reality-catwalk-show-topshop/Twilio - http://www.twilio.comMaKey MaKey - http://www.makeymakey.comHello Lamp Post - http://www.hellolamppost.co.uk/Marvel App - http://www.marvelapp.comPOP - https://popapp.in
Splash And Ripple - http://www.splashandripple.comConey - http://www.coneyhq.orgTellart - http://www.tellart.comLocal Projects - http://www.localprojects.comMudlark - http://www.wearemudlark.comSix To Start - http://www.sixtostart.co.ukAntenna - http://www.antennainternational.comPAN Studio - http://www.panstudio.co.uk
Rain Room - https://vimeo.com/50987695Heineken Star Player - https://www.youtube.com/watch?v=XP5yySEZub8Planeta Terra - https://www.youtube.com/watch?v=CSYxDz22DqYGame of Crowns - https://vimeo.com/82519677WebLab - https://vimeo.com/54866284Gallery One - https://vimeo.com/60866006Art History Gangstas - http://arthistorygangstas.tumblr.com/IWM Leap Motion - www.youtube.com/watch?v=f867yjHotTUSecrete Cinema - https://www.youtube.com/watch?v=J4rJ3Y6P4h0