making open travel tech ecosystems work to your advantage
DESCRIPTION
Today’s travel industry is characterised by an interconnected network of complementary technologies, with every corner of the business impacted. These open ecosystems enable collaboration, creativity and speed of innovation in travel products, services and tools. But what does this mean for travel? And how do you keep up with the pace of change? In this FREE 60-minute webinar, produced by Tnooz and Travelport, and featuring representatives from the OpenTravel Alliance and other travel technology organisations, we took an in-depth look at the travel technology ecosystem and where open development and where it may lead us all. Panellists: * Valyn Perini, CEO, OpenTravel Alliance * Jason Nash, VP product innovation, Travelport * Amin Kroll, CEO, CarPilots * Rui Figueiredo, partner/head of product development, Travel Technology & Solutions * Kevin May, editor and co-founder, Tnooz * Gene Quinn, producer and, CEO/co-founder, TnoozTRANSCRIPT
Building a traveltechnology ecosystem
17 October 2012
Kevin May,TnoozEditor & Moderator
Gene QuinnTnoozCEO & Producer
Panelists
Jason NashVP, ProductInnovationTravelport
Valyn PeriniCEOOpen TravelAlliance
Amin KrollCEOCarPilots
Rui FigueiredoHead of ProductDevelopmentTTS
Poll no. 1
Poll no. 2
Jason Nash, VP Product Innovation, Travelport
17th October 2012
Building a Travel Technology Ecosystem
6
Marketplace Situation
• Travel application users and developers need to utilise multiple websites, API’s and other content sources in order to access travel content, functionality and pricing to meet traveller needs
• Maintaining multiple API connections is laborious, time consuming, difficult and expensive
• Some travel content is not available through API’s today
Difficult for travel suppliers to
distribute and for developers and
travel agencies to access and
manage
Evolving to a new model with ancillary
services
Fragmented
& Complex
Travel Content
7
Technology Trends & Open Platforms
Developer Friendly
Web Service Enabled
API powered platforms
8
Aggregated Content Through A Single Source
• The first global GDS API to aggregate GDS air, car and hotel content alongside low cost carrier, high speed rail and merchandising content from multiple sources
• Enables third party developers, online travel agencies (OTAs) & travel agencies with their own point of sale to optimise their development of travel related applications for deployment onthe web, for desktop solutions or mobile applications
9
Single Code Base reduces costs
Rich and comprehensive mulit-source content
Easily“switch on” new content
Single “view” Universal Record – a true super PNR
UniversalDesktop
Traversa ViewTrip
Travelport Points of Sale
Travelport App for
SouthWestSmartpoint
Travelport Options
Integrator
Current
Future2012
Rail Content Hub
Multi GDSAIR, CAR, HTL
Further Content Hubs
Air ContentHub
Merchandising Hub
Direct connect to rail suppliers
Air content including LCC
Unbundled Services
New Travelport Content Architecture
Powered by Sprice
Hotel Content Hub
Standard GDS participation
Travelport Universal API
Aggregated & Hub specific message
routing
Business process services & raw GDS
commands
Universal Record & Universal Profile
synched host PNR
Multi Media & Geo referenced data
Synchronous & Asynchronous
Services
OTA’s & Travel Agents
Software developers
Corporate & Multi
National
Standalone API Customers
Ability to easily connect with open source technologies and social platforms
WHITE TINIT
Hub concept allowsseamless integration of
new content
Aggregation & normalization layer offers choice and control
Future proofZero channeldifferentiation
Travelport Universal API Architectural Overview
10
Our research confirms the customer value of Travelport Universal API™ simplifying their content management
11
of EMEA customer sample were maintaining
Survey results based upon responses from 170+ EMEA OTAs and offline agencies with online presence
The impact:About 36% of the sample were spending over 30% of their IT development spend on adding and maintaining these content sources.
Over 50%
30% more than 10 connections.
6 or more API connections and almost
Travelport Developer Network
Creating the Travelport Platform
Travelport Universal API
Travelport Developer Network
Travelport Universal Desktop SDK
Travelport App Store / Marketplace
Single interface to a comprehensive
set of travel content
Capability to customize and extend the travel agency
desktop
Commercial & Support framework for engaging third party developers
Commercial model for
meeting travel agency needs and integrating local long-tail
content
Travelport Developer Network
Travelport Developer Network Programme
Software
Travelport Universal API
access, support & one inclusive
certification fee
Travelport Universal Desktop Developer
License (SDK access plus 5 licenses for
development use only) plus certification for 2
modules a year
Technical Support & Community
Named Partner Technical Specialist (PTS) who is dedicated
to members of the network
The PTS will provide a point of contact to escalate any
issues/queries which can't be resolved through the usual
support channels. Quarterly 1-2-1 technology updates - delivered by a PTS or guest speaker, providing updates
on development initiatives &roadmap.
Online forums with access to Travelport product expertise.
Developer training via Webcast, Webinar, Self Paced Learning -
(Subject to Product set)
Marketing & Commercial
SupportNamed Account Manager - to ensure members maximise
opportunities around programme usage / new business
opportunities / programme management & admin. Improved visibility of your
solutions to Travelport agency customers via Travelport Developer Network online
directory
Certified App logo
Increased awareness with Travelport's internal subscriber
sales teams via webinars, events, collateral etc.
Market research & insight covering market trends &
opportunities.
Leading provider of informed travel choice
Powering business success by enabling providers and agents to sell how and what they want to, through a
superior travel-buying experience
UNRIVALLED TRAVEL
CONTENT
Providing the broadest range of
travel content
INTELLIGENT SEARCH
Delivering the best informed choice,
quickly and accurately
EMPOWERED SELLING
EXPERIENCE
Enabling you to access and sell content the way
you want
OPEN PLATFORM
Allowing flexible access to content
and services through an open platform
14
Why Open StandardsMatter in the Travel
Industry
The Open Standard
Advantage
© 2012 OpenTravel Alliance | www.opentravel.org
The OpenTravel Alliance provides a community where companies in the electronic distribution supply chain work together to create an accepted structure for electronic messages, enabling suppliers and distributors to speak the same interoperability language, trading partner to trading partner.
About
OpenTravel
OpenTravel has been a member funded not-for-profit organization.
OpenTravel has been producing open standards for the travel industry.
© 2012 OpenTravel Alliance | www.opentravel.org
Since…
1999
Since…
2001
Of messages are exchanged every day using OpenTravel schema
© 2012 OpenTravel Alliance | www.opentravel.org
Hundreds…
Millions…
Of travel companies worldwide have implemented OpenTravel schema
Why Open Standards?
It’s all about transparency and participation…
…and we give them away!
Any company can join
No company can be excluded
Any individual
can comment
All voices are heard
.Neutral
We support all business models
Bias-free
No company can dominate
Using a known communication structure provides…
© 2012 OpenTravel Alliance | www.opentravel.org
Development Costs
Credibility and Stability
Using the same schema with multiple trading partners reduces…
OpenTravel has been re-architecting its open standard to support modern messaging environments…
© 2012 OpenTravel Alliance | www.opentravel.org
Since…
2011…and implementing a
model driven architecture to streamline internal standards development and support implementer enterprise software development.
To help make travel companies more
responsive to the market and their customers
© 2012 OpenTravel Alliance | www.opentravel.org
XML Cookbooks
Schema Dictionaries
Data Model
UML Models
Travel Glossary
Implementation Matrix
OpenTravel Forum
Providing Technical Leadership
To Create Commercial Solutions
• Lodging/Accommodations• Airlines• Car rental companies• Cruise lines• Railways• Destination providers• Ground Transportation• Golf• Insurance• Tours/Activities• Tour operators• Travel agents
• Application Connectivity• Booking Documents &
Queues• Check-ins & Check-outs• Customer and Partner
Accounts• Customer Profiles• Descriptive Information• Dining & Meal Plans• Error & Warning Handling• Fares & Booking Rules• File Attachments• Groups & RFPs• Holds & Unholds• Inventory• Inventory Exchanges• Itineraries• Locations• Loyalty Programs
• Non-Inventory Items• Notifications• Packages & Dynamic
Packaging• Payment & Identification
Verification• Pricing, Quotes &
Commissions• Rates & Rate Rules• Reservations (Bookings)• Search & Availability• Search & Display (No
Availability)• Seat Availability &
Information• Shore Excursions• Special Services• Terminal Messaging• Ticket Fulfillment
Why Open StandardsMatter in the Travel
Industry
The Open Standard
Advantage
Poll no. 3
Arrive Smiling
Amin Kroll - CEO
CarPilots is an on demand ground transfer booking service
CarPilots Open Market Booking Platform
GDSProviders
Travel Agency
OTA Online Travel
Retail
Aggregated Ground Transfer
Corporate
CarPilots Module
ProfileJohn Smith Home address in profile Air LegsSYD > MELB Depart Nov 2 8.05am MELB > SYD Depart Nov 9 7.55am
HotelCrowne Plaza Check-in Nov 2 Check-out Nov9
1) All fields auto-updated for every transfer leg
2) Agree to pickup time and PAX #
1) All fields auto-updated for every transfer leg
1) Fares calculated using shortest route on the Map
i. Recognises any tolls2) Check out to Book
DIS
PATC
HED
Confirmation• Integrated into PNR / Itinerary • Passenger and Drivers details exchanged
• Via Email, App or SMS• Agent can continue to Manage jobs via Desktop Monetised• Ground Transfer Segment Monetised• 10% for Limo, Van, Coach transfers
Completed Booking
Poll no. 4
39
Strong partnerships bringing added value to the industry
TRAVEL TECHNOLOGY & SOLUTIONS
Rui FigueiredoTnooz WebinarOctober 2012
40
WHAT IS TTS
Technology Company founded in 2010 by a team of Travel Industry and ICT experts
With the objective of developing and providing innovative online solutions tailored for the emerging and evolving needs of travel agencies and airlines
Developing technology in a exclusive partnership with Travelport
Currently supplying worldwide 4 solutions for Travel Agencies, Consolidators and Airlines.
(visit www.travel-technology-solutions.com for information about all our solutions)
41
HOW DID WE START
Based on Lisbon, PortugalBranch in Barcelona, Spain
Focused on specific solutions for Latin markets
All solutions tailored to cover each market specific requirements
Knowledge of working in the industry for more than 15 years
Regional partnership with Travelport
42
TRAVELPORT DEVELOPER NETWORK
Travelport provides state of the art API, allowing companies like TTS to develop on top of their platform
Travelport Developer Network permitted TTS to take our products globally
Built to join strengths with 3th parties, bringing added value to Travel Agents around the world
Travelport global reach combined with 3th party innovative solutions result like TTS is a powerful combination
43
WHAT IS TMA
Travelport Mobile Agent aka TMA, is a native mobile solution that brings the power of the GDS cryptic access to the agent, anywhere at any time.
Cryptic Galileo GDS accessFocalpoint look and feelQuick connectionWith you everywhereAvailable for iPad, iPhone and iPod Touch
Soon also in Android phones and tables
44
THE HISTORY OF TMA
TMA was initially released in October 2011 in Brazil, Spain and PortugalMore than 6000 TMA have been installed from more than 90 countriesSince release, TMA has been downloaded from the App Store every single dayIn July 25th of 2012 was released globally and can now be used by any travel agent in the world.
Pre-release videohttp://www.youtube.com/watch?v=QgQluNX_xvk
Release Videohttp://www.youtube.com/watch?v=zTn3kWO-C4o
45
TMA – LOGIN
Agents use their existing GDS SignOn and password to access TMA
No additional logins
No additional passwords
In a couple of seconds, the agent is in the GDS terminal
46
TMA – CRYPTIC TERMINAL
Focalpoint style interfaceExactly the same gds commands as inputThe same output No learning curveAccess to all existing contentAccess to all existing bookingsStart the work in the office and continue working on the road
47
TMA - PKEYS
Define PKeys for the most used commands
Execute them with a single touch of a finger
Edit, remove or create as many Pkeys as you wish
Pkeys can have complex valid GDS command
48
TMA - HISTORY
TMA keeps a list of the last 50 commands you entered
Re-execute any command from the history list with a simple touch of a finger
Scroll up and down with a swipe
Empty the history list at anytime
49
TMA - CUSTOMIZATION
Customize TMA to your convenience
Change font and background colours
Change Font size
Login options
History behaviour
50
TMA – MUCH MORE
Same level of functionality on all devicesOrientation changeSend terminal content by emailMove Up and Down with a single touchChange expired password
The full power of the GDS at the tip of your fingers, anywhere you are
51
TMA – WHAT’S PLANNED
In a ever changing world, TMA also needs to continue to improve.
TMA 2.0 to be released in Q4 2012TMA for Android to be released Q4 2012Support for Apollo in Q4 20124 new releases per yearSupport for WorldspanSupport for more mobile operating systems
52
THANK YOU
http://www.travel-technology-solutions.com
Q & A
Thank You!
Webinar replay will be available on www.tnooz.com
Please send questions and comments to Kevin May, [email protected]