making optimization everyones job in the organisation
TRANSCRIPT
OPTIMISATION MAKING IT EVERYONE’S JOB IN THE ORGANISATION
go conversionManchester 6th September 2017
Hi! I’m Manuel
Founder, Effective Experiments
Founded Conversion World
I OPTIMISATION
4+ Years CRO strategy + consulting
Online community & virtual conference
All-in-one platform for CRO workflow management, collaboration & documentation
go conversion
SUCCESSFULOPTIMISATION COMPANIES
Manchester 6th September 2017
To Invent You Have To Experiment, And If You Know In Advance That It’s Going To Work, It’s Not An ExperimentJEFF BEZOS / AMAZON
go conversion
OPTIMISATION FIRST.EXPERIMENTS DRIVES THE PRODUCT
Manchester 6th September 2017
go conversionManchester 6th September 2017
YOUR COMPANY MAY NOT BE OPTIMISATION FIRST
CRO TRENDS
go conversionManchester 6th September 2017
IS EXPERIMENTATION IN YOUR DNA?
go conversionManchester 6th September 2017
CHALLENGE 1:NO ONE KNOWS WHATS GOING ON
go conversionManchester 6th September 2017
CHALLENGE 2:EXPERIMENTS ARE GETTING DELAYED IN THE PIPELINE
go conversionManchester 6th September 2017
CHALLENGE 3:NO ONE CARES ABOUT YOUR A/B TESTS