making pr grants work for you
TRANSCRIPT
Making PR Grants Work for you
2010-11 PR Grants
Grants
In millions (US$)
$2.2M $1.2M $8.7M
District Contribution In Kind Donations Public Relations Value
$12.1M
Successful PR Grant Projects
France Multidistrict
India
Panama
End Polio Now Lightings
South Africa Lighting
Rome Lighting
San Francisco Airport
Korea
• Up to US$15,000 per district
• Districts contribute one-third match
• $1,000 unmatched bonus for multi-district grants
• Applications available at rotary.org/prgrants
2011-12 PR Grants
Key Dates for 2011-12 PR Grants• 15 July 2011
Early bird deadline
• 15 August 2011Final Deadline
• 15 November 2011Notification regarding grant approval
• 1 June 2012
Grant projects implemented and reimbursement requests submitted
PR Grants Tips • Tell the Rotary story. • Emphasize the community benefit• Enhance Rotary awareness to the
general public • Utilize Humanity in Motion & This Close
materials• Campaign includes an event, develop the pre-
post media plan opportunities.
PR GRANT TIPS (2)
• Seek in-kind contributions to maximize resources
• Include a “call to action”• Design the message to reach/inspire target
audience• Integrate all facets of the old and the new
media
PR Grants Resources
• Visit rotary.org/prgrants • Contact your Public Image Coordinator• Contact RI [email protected] • Download creative campaign materials in
your language at rotary.org/mediacenter
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