BRINGING HOME BABYBeth Sordi: Director, Product | BabyCenter

Recognize inherent rivalry

Recognize inherent rivalry

Careful and regular communication

Prepare the organization with training

Disciplined follow through

Listen to grievances, acknowledge concerns

Leverage fellow employee advocates

Transparent test results

All for one and one for all

Protect against unintended side effects

But still go fast

Anyone can stop the factory line

Enduring protection through regression tests

When using your brand, maintain trust

Keep exchange of value balanced

Partners more than rivals

We’re in this together

Patience and persistence

THANK YOU