making science centers and museums relevant and successful - northernlight presentation 2014

The experience company

NAMES Conference November 2014 / Presentation by Peter Slavenburg

Making science centers relevant and successful

Grasweg 77 1031 HX Amsterdam The Netherlands 3rd Floor, Building 3 600 Shaan Xi Rd (N) Jingan District, Shanghai China, 200041 | 3, 3 600 , ,200041

00-00-2013 All rights reserved | www.northernlight.nl

NORTHERNLIGHT THE EXPERIENCE COMPANY

2

Experience platforms for the learning society



Tell me and I will forget

Show me and I may remember

Involve me and I will understand


OUR MOTTO

3

Confucius




Cultural experiences

PROJECTS

Experience planningScience experiences Brand experiences Experience apps

4




People

WHAT MAKES US UNIQUE

Knowledge Experience

5

PRELIMINARY DESIGN AND RELATED SERVICES FOR INDUSTRIAL CRADLE 2012 12 | FINAL REVISIONS DECEMBER 2012

1. Footprint of Industry1.2 Historical inventions 1.2.01 31AD --- Ancient Chinese blast furnace

^c

%1N#cHnNZ!_ M+6LcNZc3l--D6M+cNZ^5zAL6,c!6,cezu.LhtBD$c:}.lKKM+zh.c

General notes1. Drawings are not to scale, noted dimensions are in mm. Contractors and manufacturers shall verify and be responsible for all dimensions and conditions on the job and inform Northernlight of all variations from the drawings prior to performance of work. | 2. Northernlight shall first see and approve contractors full size shop drawings prior to any fabrication. | 3. The exhibit design drawings herewith represent design intent only. It is the responsibility of the fabricator to verify and insure structural integrity of the design with a licensed structural engineer and assure that all local codes and regulations are fulfilled. | 4. All interactives shall be engineered and prototyped prior to fabrication. testing and client review shall be part of overall fabrication schedule. | 5. All av equipment & wiring by av integrator. Exhibit contractor to coordinate integration of all av elements into exhibitry.

Technical structure (fundamental) drawing and circuit diagramg

ir

/Exhibit system is part of'exhibits intelligent control system',connection to the client terminal/server required

16 years over 100 successful experiences and exhibitions worldwide clients in the cultural, leisure and corporate field

technology + creativity + process state of the art technology dedicated production network

35 employees specialists in all fields within the company content, development, design and production



Singapore Science centre

Hong Kong Science museum


INTERNATIONAL PROJECTS - SELECTION

6

Kayseri - Turkey Science Museum

Glasgow Kelvingrove museum

Hilversum - The Netherlands Media experience

Being - New China Science Museum

Oman EcoMan Museum

Stuttgart Children museum

Karamay - China Oil museum

Hong Kong Visitor centre

Shanghai DSM HQ

Warsaw - Poland Copernicus Science Centre



(INTER)NATIONAL SCIENCE CENTER AND MUSEUM PROJECTS - WHAT MAKES THEM RELEVANT AND SUCCESSFUL

7

We learn more from success than failure Earl K. Miller, researcher at MIT's Institute for Learning and Memory


2014 All rights reserved | www.northernlight.nl

The 3Cs of creating successful museums and science centers in the 21st century !!#1 Connect !

#2 Community !

#3 Channels !!!!!!



#1 Connect and co-create

!!!!!!!

collaborate with stakeholders !co-create with the audience !international creative teams !entrepreneurship / corporate partners !inspired sta < > inspired visitors



PROJECT 2014 VILVITE SCIENCE CENTRE

NORWAY

10

CONNECTco-create with visitors/stakeholders



PROJECT 2010 HONG KONG SCIENCE AND TECHNOLOGY MUSEUM

OUR FRAGILE WORLD

11

CONNECTlocals/stakeholders universities, corporations



PROJECT 2009 NEW CHINA SCIENCE AND TECHNOLOGY MUSEUM

SCI TECH AND LIFE

12

CONNECTconnect with schools guaranteed school children visits.



PROJECT 2000 MAGNA

SCIENCE ADVENTURE CENTRE

13

CONNECTredevelop authentic location



PROJECT 2011 PETROLEUM DEVELOPMENT OMAN

ECOMAN

14

CONNECTcorporate responsibility / partnership



PROJECT 2009 HONG KONG SCIENCE AND TECHNOLOGY PARK

TECH UNIVERSE

15

CONNECTcorporate responsibility / partnership



ABU DHABI SCIENCE CENTRE - GALLERY DESIGN

NorthernLight | All rights reserved | www.northernlight.nl

1 0 0 % S C H E M AT I C D E S I G N - W S 2 - G A L L E RY D E S I G N0 5 - 0 8 - 2 0 1 3

SCHEMATIC DESIGN

2.7.3 3D RENDERING

2.7 SCIENCE IN MOTION

PROJECT 2013 ABU DHABI SCIENCE CENTRE

16




SCHEMATIC DESIGN

2.4.3 3D RENDERING

2.4 NATURAL RESOURCES GALLERY




SCHEMATIC DESIGN

2.4.3 3D RENDERING

2.4 NATURAL RESOURCES GALLERY




SCHEMATIC DESIGN

2.5.3 3D RENDERING

2.5 UNIVERSE




SCHEMATIC DESIGN

2.6.3 3D RENDERING

2.6 SENSING YOUR WORLD

CONNECTinternational ambition and team



CONCEPT DESIGN

1 0 0 % C O N C E P T D E S I G N - W S 2 - G A L L E RY D E S I G N1 7 - 0 6 - 2 0 1 3

2.1.3 3D RENDERING

2.1. WELCOME HALL



#2 Community

learning by sharing, free choice learning !conferences, workshops and lectures local content, global relevance !build networks !pre- and post-visit



PROJECT 2012 EYE FILM INSTITUTE

THE BASEMENT

18

COMMUNITY new landmark for city day and night



PROJECT 2001 GLASGOW SCIENCE CENTRE

SCIENCE AND YOU

19

COMMUNITYnew landmark building > city pride



PROJECT 2010 COPERNICUS

SCIENCE CENTRE

20

COMMUNITYdesign for local new / young audiences



PROJECT 2008 E.ON

VISITOR CENTRES

21

COMMUNITYcompany shows social responsibility



PROJECT 2013 BEIJING SCIENCE CENTRE

FUNCTIONAL PLANNING

22

COMMUNITY public spaces for conferences, workshops, lectures





CONCEPT DESIGN

1 0 0 % C O N C E P T D E S I G N - W S 2 - G A L L E RY D E S I G N1 7 - 0 6 - 2 0 1 3

2.1.3 3D RENDERING

2.1. WELCOME HALLPROJECT 2013 ABU DHABI SCIENCE CENTRE

LOBBY - PUBLIC SPACE

23

COMMUNITYpublic spaces for conferences, workshops, lectures



PROJECT 2013 LIAO NING SCIENCE AND TECHNOLOGY MUSEUM

INDUSTRIAL CRADLE

24

1.3 3D bird view drawing for all exhibition rooms 1.1 History of Industry

1.4 3D colored effect drawing for every 200 square meters of the exhibition area

1.5 Mechanics stage


2.7 New material

2.6 : Production of Power: Equipment and Electricity


COMMUNITYlocal content, global relevance


2014 All rights reserved | www.northernlight.nl25

PAPERLESS

functionality overview

PROJECT 2013 CULTURAL CENTRE ATHENS

DIGITAL ACCESS STRATEGY

COMMUNITY pre- and post-visit experiences in city



#3 Channels

!!!!!!! reach your audience in unexpected places

!collaborate with other institutions !outreach at high trac places !integrated online and oine experience



PROJECT 2012 NEMO AT SCHIPHOL AIRPORT

27

CHANNELS reach audience at high traffic places



...

28

TEMPLE OF NATURE

The icon exhibit is the temple of nature, a surround projection and surround sound experience that transports visitors into a future city. It shows a humanistic view. A city in harmony with nature, a city with high tech innovations, a city alive with people that live, work, play. The floor of the tunnel is interactive, reacting to visitors actions and movement. Visitors touch the future! The tunnel is multi sensory, it includes smell, motion, wind, even water drops. The feeling of the temple is one of ultra tran-quility and serenity, with sounds and smells of nature; a moment of meditation, high in the sky. It is a 6D experience!

The atmosphere inside the temple: an interactive 6D experience

PROJECT 2012 SHANGHAI TOWER

VISITOR EXPERIENCE CHANNELS reach audience at unusual places



PROJECT 2013 ENECO

WIND LAB

29

CHANNELS reach audience at authentic places



PROJECT 2011 NEMO SCIENCE CENTRE

EVERYONE ELECTRIC!

30

CHANNELSrelevant/current science and technology



PROJECT 2005 SOUND AND VISION

MEDIA EXPERIENCE

31

CHANNELS integrated on- and offline experience



PROJECT 2005 SOUND AND VISION

MEDIA EXPERIENCE

32

CHANNELS personalized content



PROJECT 2013-2015

33

RIJKSMUSEUM APP




PROJECT 2014 PHILIPS MUSEUM

THE EUREKA QUEST

34


I-BEACON



PROJECT 2007 HIDRODOE

WATER GARDEN

35

CHANNELSintegrated in- and outdoor experience






SCHEMATIC DESIGN

2.8.3 3D RENDERING

2.8 MAKINGPROJECT 2013 ABU DHABI SCIENCE CENTRE

ENGINEERING, MAKING STUDIO

36

CHANNELSDo It Yourself Maker Spaces



PROJECT 2008 MUSEON

SURVIVAL AT THE POLE

37

CHANNELSadd collection / historic displays



PROJECT 2005 GUANGDONG

SCIENCE CENTRE

39

CHANNELSinspiring atmosphere for exploring



PROJECT 2010 MUSEON

WATER OF LIFE

40

CHANNELSinspiring atmosphere for exploring



PROJECT 2014 KAYSERI SCIENCE CENTRE

TURKEY

41

CHANNELSdesign for exploration and contemplation



SINGAPORE SCIENCE CENTRE, NEMO, FILM MUSEUM EYE,

42

PROJECTS 2007-2014

CHANNELSinspired staff and programming



TO SUMMARIZE

43



The 3Cs of creating successful museums and science centers in the 21st century !!#1 Connect !

#2 Community !

#3 Channels !!!!!!



...from science playgrounds to a places

of learning and understanding

!...not only the basics of science, but

also the current developments in science

and humanity...

!...experience platforms for the learning

society!

!!!



Peter Slavenburg

Director

NorthernLight

[email protected]

www.northernlight.nl

www.twitter.com/northernlightnl

T +31205353737

M +31651108067 !Skype: peterjmslavenburg !!Grasweg 77

1031HX Amsterdam

The Netherlands

3rd Floor, Building 3

600 Shaan Xi Rd (N)

Jingan District, Shanghai,

China, 200041

3, 3 600 , ,

200041 !All rights reserved 2014

www.northernlight.nl

CONTACT

46

making science centers and museums relevant and successful - northernlight presentation 2014

Education