making sense of service logic - #mssl70 - course intro
TRANSCRIPT
Agenda for webinar
Welcome to the course and CTF
Introductions and expectations
About the course
Tools & Plattforms
Next steps
Facts & figures
• Established in 1986
• Excellent group at Karlstad University
• Involved in research, undergraduate
and graduate education in
cooperation with companies and
other organizations
• Over 50 researchers and Ph D
students in business administration,
working life science, sociology,
economics, psychology and sociology
of religion
• International visiting professors
Research
CTF's efforts to develop
groundbreaking theoretical
knowledge has resulted in
multidisciplinary research themes:
Service Management, Service
Innovation and Service Experience.
Based on these themes we now
develop a crosscutting theme on
Transformative Service Research.
Examples of Academic Cooperation
• BI, Norwegian School of Management, Norway
• Hanken School of Economics, Finland
• MIT, Forskarskolan Management och IT, Sweden
• NHH, Norwegian School of Economics and Business Administration
• NUS, National University of Singapore, Singapore
• University of Maryland, Robert H. Smith School of Business, USA
• W. P. Carey School of Business at Arizona State University, USA
• Warwick Business School, University of Warwick, UK
Example of research partners
• Ericsson
• IKEA
• Nobina
• Landstinget i Värmland
• SL
• Trafikverket
• Volvo
• Valmet
• ICA
• Löfbergs
• Region Värmland
• Skatteverket
• Försäkringskassan
• Telia
• SP, Sveriges tekniska
forskningsinstitut
• Västtrafik
Courses starting January 2018
Making Sense of Service Logic
Purpose
The course aims to convey the new mindset of service logic, using a series of practical examples from various industries and sectors and by introducing key theories and concepts.
Learning outcomes
After the course you should be able to: - discuss key concepts such as service, customer experience, value creation,
goods and service logic,
- identify and evaluate sources of knowledge in the field of service logic,
- explain and apply the ways in which service logic can be used to create value for customers and other stakeholders in a concrete case
1 • Getting ready for open networked learning
2 • Introducing the service logic
3 • Value in exchange, co-creation and in-use
4 • Resource integration
5 • Customer experience
6 • Servitization
7 • Service logic in the public sector
8 • Project work
Making Sense of Service Logic
• Each module consists of:
– 1 or more videos about the topic
– 1 article (easy read or scientific)
– 1 reflective blog post per module
– 1 webinar
• All of the connected blogs
• Adobe connect/Zoom
• Blog of your choice
Learning activities and plattforms
Examinations
Only for officially admitted participants
• 1 written project work
• 1 blog posts per module 1-7
• A minimum of 3 comments per module 1-7 on other participants blog posts
• Active participation in final presentation
Course certificate
Only for open learners
• 1 blog posts per module 1-7
• Register blog at course homepage
Getting ready for open networkedlearning
ACTIVITIES FOR ALL LEARNERS
1. Set up and connect your blog
2. Write an introduction
3. Read other blog posts and say hi
4. Create a Twitter account
PARTICIPANTS OF THE CREDIT BEARING COURSE
5. Retrieve your student account
6. Register for the course under “My Page”