making smiles - a social intranet to engage employees around csr
DESCRIPTION
Making Smiles is an intranet site that engages Johnson & Johnson employees to get involved and donate to Operation Smile, a charity. This intranet was dreamed up, designed and built by Content Formula. In 2014 it won a Gold at the worldwide Intranet Innovation AwardsTRANSCRIPT
© 2014 Content Formula Ltd
Making Smiles
Engaging employees to get involved with CSR
© 2014 Content Formula Ltd
“Johnson & Johnson Asia-Pacific has conducted a very well executed CSR initiative using a social and mobile
platform to raise funds and awareness.”
© 2014 Content Formula Ltd
Operation SmileA charity working in the third world operating on kids who have cleft lips and cleft palates. They restore smiles.
Johnson & JohnsonOur client asked us to mobilise employees to raise money to pay for operations. We had to reach 15,000 people dispersed across multiple operating companies in the Asia Pacific region.
© 2014 Content Formula Ltd
Making smilesOur solution was an intranet site that socialises the cause and drives employees to take action, either as individuals or in groups. In six months the site has raised money to pay for 1548 operations.
© 2014 Content Formula Ltd
Fundraising eventsThe site empowers employees to set up, promote and run events to raise money. Likes, comments and photos help raise awareness and spread the word.
© 2014 Content Formula Ltd
Taking part in MissionsEmployees who raise money are invited to help run missions. A mission is where the charity takes a mobile operating theatre to a country and performs operations over a week-long period.
© 2014 Content Formula Ltd
Reports from the missionsEmployees who go on those missions can post blogs about their experiences. Note that the site is multi-lingual.
© 2014 Content Formula Ltd
Reports from the missionsThey can also post videos and photos. They can get likes and comments in recognition for their efforts.
© 2014 Content Formula Ltd
Mobile versionThe intranet site can be accessed on mobile. After all, people will be at these events and on these missions, not just at their desks.
© 2014 Content Formula Ltd
The results after just six months:• 14 fun raising events• 21 missions• 6142 employees engaged in
fundraising• 1548 smiles restored• Content Formula wins three
awards for their work. Gold
© 2014 Content Formula Ltd
Intranet Innovation Award
Gold
StepTwo, the organisation that runs the awards, said, the judges were impressed with what was obviously a great initiative which seemed like a win-win for everybody. They were also impressed with the strong site design and the focus on social features, interaction and mobile. One of the judges commented: "A beautiful example of natural employee engagement with a win-win situation for everyone. The interface looks very inviting and pleasant, with all the focus on visual materials and interaction, I love the # smiles counter, it makes the effect of the campaign very tangible."
Contact us
Content Formula is a digital agency skilled in getting the message out there and mobilising a large number of people to take action.
Dan Hawtrey
Managing Director
Content Formula Limited
49 Atalanta Street
London
SW6 6TU
+44 (0)20 7381 6671
+44 (0)7973 757610
www.contentformula.com