making social media fit
TRANSCRIPT
Making Social Making Social Media Fit Media Fit
Making Social Making Social Media Fit Media Fit
Gloria Bell Gloria Bell
February 22, 2012 February 22, 2012 Gloria Bell Gloria Bell
February 22, 2012 February 22, 2012
The online tools that people and businesses use to share content, have conversations
and build relationships
• Building your brand • Enhancing your
visibility • Demonstrating
your expertise • Building your
network • Customer Service
The Plan - The Plan - how to meet thehow to meet the objectivesobjectives
The Plan - The Plan - how to meet thehow to meet the objectivesobjectives
Measuring Measuring Measuring Measuring
Strategy - Strategy - How are you going to How are you going to make it happen? make it happen?
Strategy - Strategy - How are you going to How are you going to make it happen? make it happen?
Audience Audience Audience Audience Who are you trying to reach? Who are you trying to reach? Who are you trying to reach? Who are you trying to reach?
DemographicsDemographicsDemographicsDemographicsWhere do you find them? Where do you find them? Where do you find them? Where do you find them?
Sample tactics Sample tactics Sample tactics Sample tactics
What to use? What to use? What to use? What to use?
YourYourWebsiteWebsite
Google+Location Based Services
Ways to use social Ways to use social media…media…• Contests Contests
• CouponsCoupons
• Fan / Follower only sales Fan / Follower only sales
• Promote events & get others to share “invitations” Promote events & get others to share “invitations”
• Create “virtual events” that are tied to a physical Create “virtual events” that are tied to a physical
event or placeevent or place
• Tell a “story” that others want to share - text, Tell a “story” that others want to share - text,
photos, videos photos, videos
So ISo I’’ve got an account -ve got an account - what what
now?now? So ISo I’’ve got an account -ve got an account - what what
now?now?
