Making Social Media Work for You "

Allan Gates, Revolution Strategy"June 10, 2010"

This is Allan"•  Partner and Executive Vice President

with Revolution"•  Leads the Tourism New Brunswick

account"•  Integrated communications strategist

and planner"– Traditional media (TV/Radio/Print) +

Digital (Social Media/Online Ads/SEM/SEO), PR"

The Internet is the most important marketing tool for Tourism Operators"

Here comes everybody  

Photo:  Flickr  User  Alex  Kess  

In the Old Days"

Your Message"

Advertising Vehicles"

News "Media"

Travel"Trade"

Customer"

But now…"

Your Message"

Customer"

ADVERTISING KINDA SUCKS  

Social Media is an Opportunity"

Advertising = $"Social Media = time"

There  are  112,291,180  Americans over 18 on Facebook"

There  are  13,612,520  Canadians over 18 on Facebook"

Facebook saw 540 million unique visitors in April, 35% of web users, and 570 billion page views"

45% of Facebookʼs US audience is 26 years old +"

The fastest growing Facebook segment is females 55+"

4 New Rules"

1  Itʼs Not"(Just) About Your Web Site"

Photo:  Flickr  User  WillNotMove  

The Web Is An Ecosystem"

2  Social Media is Just a Channel"

Photo:  Flickr  User  B  Rosen  

3  Donʼt Be Boring"

Photo:  Flickr  User  Kevin  McShane  

4  Itʼs a Conversation"

Photo:  Flickr  User  eye2eye  

Thanks"

Allan Gates"EVP, Revolution"506-642-4445"allan.gates@revolutionstrategy.com"

www.allangates.com"Facebook.com/allangates"@redgateca"

http://www.slideshare.net/agates99"