ProgM

The Programme Management Specific Interest Group

John Chapman, Programme Director

www.TouchstoneFMS.co.uk

John Chapman

TouchstoneFMS

1 Triton Square, London,

Next door to Euston Tower

John Chapman

5 minute walk to Regents Park

1. What are Social Media?

2. The Conversation Prism

3. The APM BoK meets Social Media

4. Why visual content is important

5. A workshop: Video Recording and Speaking

to Camera

6. Questions

Agenda

Social media are computer-

mediated tools that allow people to

create, share or exchange

information, ideas, and pictures /

videos in virtual

communities and networks.

What are social media?

https://en.wikipedia.org/wiki/Social_media

… social media depend on mobile and web-

based technologies to create highly interactive

platforms through which individuals and

communities share, co-create, discuss, and

modify user-generated content.

What are social media?

https://en.wikipedia.org/wiki/Social_media

They introduce substantial and pervasive

changes to communication between businesses,

organizations, communities, and individuals

What are social media?

https://en.wikipedia.org/wiki/Social_media

Social media differ from traditional or industrial

media in many ways, including quality, reach,

frequency, usability, immediacy and

permanence.

What are social media?

https://en.wikipedia.org/wiki/Social_media

Social media operates in a dialogic transmission

system, (many sources to many receivers).

This is in contrast to traditional media that

operates under a monologic transmission model

(one source to many receivers).

What are social media?

https://en.wikipedia.org/wiki/Social_media

10

1. Context

2. People

3. Delivery

4. Interfaces

The APM BoK Meets Social Media

Setting up & maintaining a Wiki

Running a discussion forum

How to run live cast

How to record videos (Internal & External

use)

The APM BoK Meets Social Media: Skills

How to prepare blogs (audio, video, written)

– Audio blogs : have you tried to record

yourself?

How to Tweet

– Text, text & pictures, text & videos?

How to use Vine

The APM BoK Meets Social Media: Skills

LinkedIn

– Profile

– Share an Update

– Publish a post

– How do your skills & experience relate to your

peers?

The APM BoK Meets Social Media: Skills

Mobile Phone & Video

http://www.videomaker.com/article/15083-smartphone-

cinematography?utm_source=enews&utm_medium=email&utm_content=article1_2014_fri_11_21&utm_campaign=traffic

Mobile phone : Nokia 1020

Accessories to consider

Tripod to hold

the phone

A phone holder to

screw onto the tripod

Suggested reading

You're On!: How to Develop

Great Media Skills for TV,

Radio and the Internet

ISBN-10: 1845282558

ISBN-13: 978-1845282554

Alec Sabin

Suggested reading

Your Voice and How to Use it:

The classic guide to speaking

with confidence

ISBN-10: 0863698263

ISBN-13: 978-0863698262

Cicely Berry O.B.E

Preparing for Recording: Appearance

Standing or seated?

Hair looking tidy

Tie straight

Shirt is looking tidy, flat and not creased

If wearing a jacket then tie is flat

Smile is fresh – no spinach in teeth

No shaving cuts!

Remember: This is a visual medium. Once on the

internet it is there to be replayed over and over again

Preparing for Recording: Warm Up

Vocal warm up – you need to speak clearly

You See Oz

Fat Lazy Cat

The boy hit the ball with the bat

Bob got the job before he left on his trip

A big black bug bit a big black dog on his big black nose!

Seven slick slimey snakes slowly sliding southward

Note: Feel the face stretching

Preparing for Recording: Location

Where are you going to record?

Is it quiet?

What is behind you?

Does it look like a business?

Is it a blank wall?

Preparing for Recording: Speaking to Camera

Look up or at camera

Wait three seconds at start then speak

Watch the news: the news reader does not jump in &

start speaking immediately

Wait three seconds at end after finishing speaking and

smile – always smile!

No deviation, hesitation or repetition

No autocue

a. Project Status Briefing

b. Personal Introduction – for LinkedIn

c. Video Blog (on a particular subject)

d. Preparing for a Project Activity (e.g.

system design)

Examples

Create your own project briefing / personal

introduction

Subjects to consider:

a. Project Status report

b. Personal Introduction – for LinkedIn

c. Video Blog

d. Preparing for a project event

Split into groups

Your turn

Who is going to speak?

Who is the camera operator?

Roles

Introduce yourself

– Name & Role

Make a few key points e.g.

– Project stages & time-lines

– Personal experience

Closing statement

Keep it to 1 minute

What are you going to say?

Prepare a script

Windows Movie Maker

Remove Unwanted start & end points

Add in Music (remember copyright)

Add in Title & Captions

Save Movie Project

Save Movie (to MP4 or .wmv)

Windows Movie Maker

30

An individual site to share knowledge and promote ourselves

http://www.youtube.com/user/theprogrammedirector

Social Media Landscape: Sharing & Publishing

5 Dimensions Link Breadth (Body of Knowledge: concepts, terms & activities that

make up a professional domain including publications & articles)

Publications

YouTube Site

Blogs

Depth (Competence framework – knowledge & experience under

technical, behavioural & contextual domains)

Education on

How to create a video blog

How to setup a YouTube site

Accountability (Delivery of services to ProgM / APM members &

SIG communications)

As shown

A challenge

http://en.wikipedia.org/wiki/Vine_%28service%29

Vine is a short-form video sharing

service. It was founded in June

2012, a and microblogging

website Twitter acquired it in

October 2012, just before its

official launch.

The service lets users record and

edit up to six-second-long looping

video clips and revine, or share

others' posts with followers

A challenge

You have 6 seconds to get your point across

Can you do it?

John Chapman

Programme Director

Touchstone

1 Triton Square, London, NW1 3DX, UK

www.TouchstoneFMS.co.uk

http://uk.linkedin.com/in/chapmanjs