making the most of linked in modified
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1 | Making the Most of LinkedIn Golden Compass, Inc.
Making the Most of LinkedIn
Jenn Whinnem
2 | Making the Most of LinkedIn Golden Compass, Inc.
• The Case for LinkedIn• Using LinkedIn• Profile Optimization• Etiquette
3 | Making the Most of LinkedIn Golden Compass, Inc.
• It’s Facebook… with ties on.
• 90 million registered users*
• 21.4 million monthly unique visitors
• 200 countries
About LinkedIn
4 | Making the Most of LinkedIn Golden Compass, Inc.
Why LinkedIn? Visualize Your Network
5 | Making the Most of LinkedIn Golden Compass, Inc.
• See who you know
• …and who they know
• Which means:– Connect with the
right people
6 | Making the Most of LinkedIn Golden Compass, Inc.
Beyond the Profile
• Groups• Jobs• Companies
7 | Making the Most of LinkedIn Golden Compass, Inc.
Optimize Your Profile
8 | Making the Most of LinkedIn Golden Compass, Inc.
Etiquette
9 | Making the Most of LinkedIn Golden Compass, Inc.
• Only connect with people you know– Instead, ask for an
introduction!• Personalize your
invitations – don’t use default message– Ask permission
• Groups: don’t sell – be helpful– Selling is seen as
spamming• Recommendations
10 | Making the Most of LinkedIn Golden Compass, Inc.
• Jenn [email protected]
*all images used under the Creative Commons license 2.0