making the most of linkedin
Post on 17-Oct-2014
772 views
DESCRIPTION
You may be on LinkedIn.com, but have you taken advantage of all it has to offer? LinkedIn can help with reputation management, branding, lead generation, search engine optimization and networking IF you are an active participant. This workshop will show you how to create personal and company profiles that works, mine LinkedIn for prospects, become a "voice of authority" in your field, and more. Perhaps best of all, you will learn how to work your profile and network for less than 15 minutes a day.TRANSCRIPT
Judy Parisellae: [email protected]://www.linkedin.com/in/judyparisella
Making the Most of
Share your voice of authority
204/07/2023
Stuff We’ll Cover
What is LinkedIn By the Numbers Debunking the LinkedIn Myths What you can do with LinkedIn LinkedIn vs. Facebook vs. Twitter LinkedIn From the Top Your LinkedIn Objectives Mine through LinkedIn
Passive and Active Approach Creating a Company Profile Page
304/07/2023
LinkedIn is….
… the world's largest professional network with 277 million strong
Connect. Find. Be found. Build your professional identity online and stay in
touch with colleagues and classmates.Build and engage with your professional network. Discover professional opportunities, business
deals, and new ventures.Learn and share. Access knowledge, insights, and opportunities.
INFORM, EDUCATE, ENTERTAIN, ENGAGE
404/07/2023 404/07/2023
277 Million MembersIncludes members from ALL Fortune 500 Companies
Over 6 billion professionally-oriented searches in 201373 of the Fortune 100 hired through LinkedIn
22nd Most Visited Site in 20133 million company Business Pages
41% of all LinkedIn traffic is via a mobile device2 NEW Users every second
200 conversations occur PER MINUTE in LinkedIn Groups2.1 million GROUPS
As of February 2013 LinkedIn Replaced Facebook as the TOP SOCIAL TOOL for
‘Fastest Growing Private Businesses’
LinkedIn by the Numbers
70 Amazing LinkedIn Stats – DMR/Craig Smith 2/9/14
504/07/2023
Debunking the FourGreat LinkedIn Myths
Myth #1: "I don't need to be on LinkedIn. I'm not looking for a job.“Understandably pigeonholed with current emphasis on career development
The Debunking: Vital to business development and advancing a business’ commercial program. AND popular opinion states, ‘that if you are not represented (well) on LinkedIn, then you are not for real in business. ‘
Myth #2: "If I post an update, or make changes to my LinkedIn profile, then everyone in my network will see it.“
The Debunking: LinkedIn networks have grown to a point where updates have fleeting relevance.
604/07/2023 604/07/2023
Debunking the Four GreatLinkedIn Myths ... continued
Myth #3: "If my LinkedIn connections are visible, then my competitors will steal business from me."
The Debunking: Your LinkedIn network is an essential element of your brand. Revealing that to others lays a foundation of trust; promotes relationship building and invites business opportunities.‘You are judged by the company you keep’
Myth #2: "You have to be a techie to be successful in using LinkedIn."
The Debunking: There is a learning curve, but LinkedIn is a highly intuitive platform. With practice comes agility. With agility comes success.
Source: THE LINKEDIN CATALYST: The Neuroscience of LinkedIn – JD Gershbein
704/07/2023
Another LinkedIn Myth..
“If you build it they will come.”
Your level of participation determines your activity.
No Activity – NO ACTIVITYKnow Activity – KNOW ACTIVITY
NOT TRUE!
04/07/2023 8
With LinkedIn…
Build online referralsFind Business Partners, Clients and Service Providers – mine lists created by YOUIncrease traffic to your websiteRecruitGenerate LeadsAccess expert adviceSearch Engine OptimizationAttract like minded individualsExpand your business networkAdvertiseParticipate in and create your own GROUPS
You can…
904/07/2023
LinkedIn vs. Facebook vs. twitter
LinkedIn Facebook twitter
Target Audience for business
EASY - User selects GROUPS to participate in
CHALLENGING - User selects companies to LIKE, but not always permitted to post content
CHALLENGING - User can select who to follow, but sharing content with participants is fleeting
Strength Exclusively Professional information
Citical Mass - Keeping up with family and friends
Brevity and 3rd party content tracking
Weakness Conections are blurred - too many L.I.O.N.S.
Segmenting - lists are clunky
Brevity and potential overload
Analytics Robust and immediate Easy through insightsOverall traffic metrics can be difficult to compile unless leveraging a 3rd tool
Ease of Engagement Easy within network, groups and companies
Easy to be expressiveExtremely easy to comment on ALL content
Privacy Fully integrated and completley self managed
Privacy mechanisms constantly changing
Limited settings
Following ContentCan follow specific posts and associated comments - but its not twitter
No elegant way to acomplish
Preferred platform to tack and participate in conversations
Environment Advertising is respectfulAdvertising encroaches on personal feeds
Paid tweets rank at top of feeds but not throughout
1104/07/2023
LinkedIn Objectives
Build a KEYWORD RICH profile
Reach and maintain ALL STAR profile strength
Become a Marketable Brand
Be active in LinkedIn WEEKLY (at minimum) Work it
1204/07/2023
Gaze Tracking Study
In 2012 Ladders commissioned ground-breaking research* on how recruiters scan resumes: Where they look What they look for And how long they review
Findings: they spend SIX Seconds reviewing a resume
http://cdn.theladders.net/static/images/basicSite/pdfs/TheLadders-EyeTracking-StudyC2.pdf
Our work experience is worth a mere SIX SECONDS?
#SuckIt
By all indications the numbers are similar on LinkedIn whether a recruiter or vetting for business engagement
04/07/2023 13
LinkedIn Profile Strength–MATTERS
“Users with ‘All-Star’ profile strength are 40 times more likely to receive opportunities through LinkedIn.” -LinkedIn Users
Robust ‘keyword rich’ headlineA current position with descriptionTwo more positionsEducationAt least 5 skillsInclude MediaProfile photoAt least 50 connectionsKeyword rich summary
Beginner
Intermediate
Expert
The Profile Strength meter is on the right side of your profile and gauges how robust your profile is.
Let’s Take it From the TOP
1404/07/2023
1. Professional Title2. PURL3. Contact Info4. Summary5. Experience6. Skills & Endorsements7. Volunteer Experience &
Causes8. Education9. Additional Info
10.Groups11. Follows
I urge you to find out what Google says about you first.
“Don’t need no surprises!”
1504/07/2023
Header
1. Professional Title – approx. 40 characters
2. PURL
3. Contact Infoa) Include other
SMS, websites, email etc.
Example: Experienced Transportation Executive, Web Designer and Information Architect, Visionary Entrepreneur and Investor
1
2
3
1604/07/2023 1604/07/2023
Summary
SummaryFirst person It reflects the culmination of all you have to offer TODAY• Include METRICS• Add a video, image,
document, presentation…
Not sure which keywords to use, do your own search.
1704/07/2023
Summary – Keyword search
1804/07/2023
Summary – Keyword search
Find a JOB DESCRIPTION that fits your skill set, copy
the DESCRIPTION and RESPONSIBILITIES
1904/07/2023
Summary – Keyword search
Go to WORDLE.net and create a word cloud
The larger the word, the MORE focus weight it has.
This is a KEYWORD or KEYWORD PHRASE
2004/07/2023
Experience
Include Accomplishment Statements, metrics where possible Add files
Duties Accomplishment Statement
Responsible for the startup of a manufacturing facility.
Led the planning, design, an construction of a multi-purpose manufacturing facility in Japan. Improved product quality and delivery time for local customers.
Responsible for sales in Northeast region.
Manage a team of three account executives and two inside sales representatives. Produced $6M in new revenue in less than 12 months.
2104/07/2023
Skills & Endorsements
You need to add at least 5
Your network will eventually do the rest.
2204/07/2023
Skills & Endorsements
Add, edit or delete
HIDE if required as dictated by your firm or
industry
2304/07/2023
Volunteer Experience & Causes
NEW! Check OutThe LinkedIn Volunteer
Marketplace: Connecting Professionals to Nonprofit Volunteer Opportunities
http://volunteer.linkedin.com/LinkedIn for Volunteers
2404/07/2023
Education
Be precise in your dates/years
2504/07/2023
Additional Info
Use your best
judgmentregarding what you
share here
2604/07/2023
Groups
Select Groups that MATTER to your profile
Manage your Groups through your ‘Privacy &
‘Settings’ function
2704/07/2023 2704/07/2023
Judy Parisellae: [email protected]://www.linkedin.com/in/judyparisella
Mine through LinkedIn
2804/07/2023
Passive Approach
Find out who has already found you
If intrigued, reach out to
them.
Free account will only see latest 5
viewers
Ask me about a 63% increase in
profile views.
2904/07/2023
Passive Approach
Business owners should reach out to the people following their company.
3004/07/2023
Passive Approach
Go to one of your Groups and start or comment on a discussion. Share an article. Add an event…
3104/07/202304/07/2023 31
ACTIVE Mining on LinkedIn – Deep dive into network
Upgrade to a Premium Account
3204/07/202304/07/2023 32
ACTIVE Mining on LinkedIn–
Advance Search – Vetting Prospects
Target GEO Keywords Company Size Industry Etc……
3304/07/2023
ACTIVE Mining on LinkedIn–
Advance Search – Vetting Prospects
Create a prospect list: Go to People in the search box
an click on ADVANCED
04/07/2023 34
ACTIVE Mining on LinkedIn – Create a Prospect Tool
View actual spread sheet
Prosp
ect
1 st Network Contact
3504/07/2023 3504/07/2023 3504/07/2023
Judy Parisellae: [email protected]://www.linkedin.com/in/judyparisella
Create a Company Profile
Page
3604/07/2023
You must have a personal LinkedIn profile set up with your true first and last name.
Your profile strength must be listed as Intermediate or All Star. You must have several connections on your profile. You're a current company employee and your position is listed in
the Experience section on your profile. You have a company email address (e.g. [email protected])
added and confirmed on your LinkedIn account. Your company's email domain is unique to the company.
Note: A domain cannot be used more than once to create a Company Page. Because domains like gmail.com, yahoo.com or similar generic email services are not unique to one company, those domains cannot be used to create a Company Page. You might consider creating a group if your company doesn't have a unique email domain.
Business Owner ?Then add your Company Profile
Prequalifies for adding a company profile
Drives traffic to your website | Assist in company SEO
04/07/2023 37
Judy Parisellae: [email protected] http://www.linkedin.com/in/
judyparisella978.491.7444