making the most of your online presence
DESCRIPTION
Presentation about realtion between business and web presented by V8Media Sales Director at the Chamber presentation this weekTRANSCRIPT
Presented By:
Claire Wozencroft Sales & Marketing Director
T: 01432 268175M: 07904 556047
How to get more for less!
Making the most of your online presence.
•Economic Climate
• Cut backs on marketing spend
• Businesses spending less
• Need to reach wider audience at fraction of the cost
• Many companies looking to shorten sales cycle and lower sales cost
Current Situation
Your Business & the Web• Number of emails sent on the Internet in 2009 – 90
Trillion
• Active Facebook users – 500 Million
• Number of blogs on the Internet - 126 Million
• Number of Tweets sent on Twitter since 2006 – more than 10 Billion
• Number of videos streamed each day on YouTube – 2 Billion
What Can you do?
• Low/No Cost Tools:
– Articles – Social Media Tools
– Directories
– Email Marketing
– Forums
– Links
Articles
Write articles about topics your potential clients would be interested in. This achieves two goals with one easy action:
•You reach potential clients•You establish yourself as an expert.
Once written then: •Submit to directories•Link on other websites•Blogs•Link on Forums, Facebook, Twitter or LinkedIn etc
Blogs
• Keep your blog up to date
• Great content written in your own voice - avoid using corporate wording.
• Add social bookmarking tools.
• Feed subscription buttons - allow users to subscribe to your blog by providing a Feed Subscription Button that they can use.
• Submit to blog directories - this will help to increase the visibility of your blog, particularly in the search engines.
Social Media
Research now shows that people don’t trust
television and radio adverts the way they
used to.
But they trust their friends and their
opinions. That’s where Social Media comes
handy.
Social Media is for leads and salesSocial Media is for B2B and B2C
Social Media
Other Tools
Email MarketingSmall business marketing can also be done effectively through email. If you implement a solid e-mail marketing campaign you will create a consistent awareness of your products and services among existing and prospective customers.
Mobile WebsitesLow cost, simple and convenient. £122.9 million being spent via mobile in a 21.2bn online retail spending market.
Link it UpLinks can be an effective and low cost marketing tool to market your small business online.
What we do
We make clever, smart and attractive websites that deliver measurable business results
