Presentation to Presentation to “Leaders for “Leaders for

Tomorrow: Rural Tomorrow: Rural Women Creating Women Creating

Change” Workshop Change” Workshop in Davidson, in Davidson,

SaskatchewanSaskatchewanFebruary 7 - 8, February 7 - 8,

20082008

Making Their Voices Making Their Voices Heard Heard

Joanne Havelock, Prairie Women’s Health Centre of Excellence, Regina, and Sylvia MacBean, Journalist, Carnduff

Purposes of This SessionPurposes of This Session

1. Communication methods for getting the accomplishments and views of rural women more widely recognized.

2. How women outside the rural area can communicate with rural women on common interests.

What is Communication?What is Communication?

• Know who you represent• Have a message • A way to send message

• Audience• A way to receive message• A way to respond to

message

• A way to receive response

• A plan for answering responses - – anticipated

– unanticipated

Who Are Rural Women?Who Are Rural Women?

• Many definitions used in research - what makes sense in Saskatchewan?

• Not in Regina, Saskatoon, Moose Jaw• Are smaller cities greater than 10,000

rural?• Large towns, small towns, hamlets, acreages, farms, ranches. • Is the North rural?• Are First Nations reserves in rural areas considered part of rural?

Rural ?Town? Farm?

Northern?

Diversity Among Rural Diversity Among Rural WomenWomen

• Ways of making a living: farm, ranch, education, health, small business

• Paid and unpaid work: on and off farm, family, community

• Cultures: First Nations, Metis, European, Asian, more recently African, South American

• Differing abilities / disabilities• Age groups• Family types

Consider this diversity if your audience is rural women.

Who is Talking?Who is Talking?

• Rural women communicating to rural audiences

• Outside-rural communicating to rural women

Audiences for Audiences for Rural Women’s MessagesRural Women’s Messages

Rural • Women and

girls• Men and boys• Organizations• Decision-

makers

Outside-rural • Women and girls• Men and boys• Organizations: city,

provincial, national, international

• Decision-makers: city, provincial, national, international, Aboriginal

Methods of CommunicationMethods of Communication

Person to PersonPerson to Person

• Very common means of communicating a message!

• Coffee row - more often it’s the men• At the curling rink, church or other

community events• Friends and family• Display booths at Agribition - Regina,

Crop Production Show - Saskatoon

TelephoneTelephone

• Telephone key communication method• No more party lines on the phone …• Formerly used CB radio, now use VHF

on farms• Cell phones everywhere, but coverage

not good in some areas• Satellite telephone in Northern areas• SaskTel TalkMail allows you to send

messages to a group

More TelephoneMore Telephone

• Text messages: Sending short 10 to 15 word) messages through a cell phone

• SKYPE: over the Internet - talking and seeing each other with a camera on your computer

Rural Organizations - Rural Organizations - Political and BusinessPolitical and Business

• Town Council, council website, council meetings, (councilors usually male)

• Rural Municipality Office• Members of the Provincial Assembly and

Members of Parliament constituency offices• Farm organizations, NFU• Credit Unions and Banks• Co-op stores (bulletin boards)• Post office (bulletin boards)

Rural Organizations: Rural Organizations: Education & HealthEducation & Health

• Playschools and child care centres• Elementary and high schools, 4-H• Public libraries• Regional colleges, online university• Health Centre & Hospitals:

administration, staff, unions• Regional Health Authorities

(newsletters)

Rural Organizations - SocialRural Organizations - Social

• Churches - many denominations• Church women’s groups• Saskatchewan Women’s Institutes, NFU

Women’s Committee, Kinettes, Lioness • Seniors Centres, Legions• Hockey and curling rinks, baseball• Exercise groups, art groups, theatre• Coffee groups, shopping parties

The MediaThe Media

• Rural Remote and Northern Women’s Health Community Kit has suggestions re communicating your message to the media

Communicating with the Communicating with the MediaMedia

• Keep messages clear and simple, if you have several messages, communicate several times

• Media are trying to do a good job in a short time

• Develop relationship with reporters interested in your topic, provide them with information

• Have a list of people who can be interviewed, hopefully someone who can speak French too!

• Call newsroom a day or two ahead to see if they got your information and are sending someone

Notifying the MediaNotifying the MediaFax announcements and check by phone • Public service announcements: time, date, place,

cost and contact for an event that is occurring to be put on event notices

• Media advisory: tell media they can attend event.

• Media release: announces an event, release of a report, etc. and talks about content and issues

• Include phone/cell where you can be reached and be ready to be interviewed or connect to others

Can also phone newsroom or directly e-mail reporter

Events & VisualsEvents & Visuals

• When planning events, try to include something that is visually interesting so that it will be interesting for media photos and more memorable to those attending and those viewing media reports

• Include music, theatre, improv, dance or other elements to make the event more memorable

• Try to use different locations for media interviews to make back-drop more interesting

Rural NewspapersRural Newspapers

• Weekly or monthly - 86 in Sask• Saskatchewan Weekly Newspapers

Association: – has Market Analyzer for each paper– will distribute articles, press releases or ads

across province

• Classified ads not useful for events• Use Coming Events columns• Display ads not as high cost as in City• Write articles and send them to weeklies

Tips on Writing Articles & Tips on Writing Articles & AdsAds

• 300 to 1200 words for a weekly newspaper article• In column format each paragraph is a thought• Don’t say anything that would embarrass anyone• Compose in Word. Include text in e-mail message

with Word document attached. Papers use Macintosh systems, some can’t read Word

• Put photo cutlines in email where you want photo (photo description and photographer)

• Email photo or graphics separately in JPG format• It’s easier for them to layout ads themselves in

their system and then send to you to look over

Other News OutletsOther News Outlets

• Western Producer: Western Canada (coming events list, articles)

• AgriView• Wheat Board (monthly newsletter)• Manitoba Cooperator• Lifestyles: free insert in Estevan and

Weyburn papers -also other areas?• Free monthly newspapers: Prairie Dog

(Regina), Planet S (Saskatoon)• Aboriginal media

RadioRadio

• AM has wider range, FM more local• Golden West in Kindersley and Rosetown,

Estevan and Weyburn, Moose Jaw, Swift Current• CBC Radio One - across the province: news,

phone-in show at 1:00 PM, Down on the Corner lists events

• Radio Canada: French• CBC North in LaRonge• John Gormley show: opinions• PSA’s in Regina & Saskatoon rock radio

stations, news reports• Community radio: news, interviews - CJTR

Regina

Television AccessTelevision Access

Rural areas get TV• Free through the air: CBC English &

French, STV - Global, CTV • Cable: Yorkton etc, available to larger

and medium towns• Satellite: many providers• Internet: can watch television through

the Internet

Television StationsTelevision Stations

• CBC, STV, CTV, APTN: news, portion of special programs - farm, health, investigative

• Saskatchewan Communications Network: dramas, documentaries - suggest programs to show, partner with a film-maker to make a film or video

• SCN Special Events Network: one-way video and audio from one to many sites with interaction available through telephone, fax and Internet

• Cable stations: local productions, local talk shows

Internet AccessInternet Access

• Much use in rural Sask but still not everyone has a computer at home or can use it

• Public computers at locations such as libraries

• CommunityNet: high speed networking to Sask government, health and educational organizations

• Mix of Internet access in rural: dial-up SaskTel phone lines, Cable TV, wireless in some areas (SaskTel, YourLink), SCN Digital Satellite Network to organizations

• Dial-up - send text in e-mail, photos and documents take a long time to download

Internet Person-to-PersonInternet Person-to-Person

• E-mail: send notes, send letters, documents, photos

• List-serves: people sign up to receive messages on a topic, you send in a message, then:– Moderated lists: messages reviewed

by someone before sending out

– Unmoderated: messages are not reviewed

More InternetMore Internet

• MSN: you sign up and then can have a back and forth written conversation with others on MSN

• Facebook and MySpace: Users join networks to connect and interact with other people. Users can update their personal profiles to notify friends about themselves.

• Meetings over the Internet using a camera on your computer

Internet WebsitesInternet Websites

• Set up like a newsletter page• Can be set up by individuals or

organizations• Can have text, photos, audio, video and

spaces for writing comments, or signing up for events

• Takes planning and a good volunteer with technical knowledge or some funding to hire someone to set up a website

• Must maintain website regularly• Can be seen all over the world

Connecting Rural WomenConnecting Rural Women

• E-mail, high-speed Internet & teleconferencing are useful.

• Face to face meetings are important, but difficult with a widely-spread population.

• Women willing to gather within one hour of home.

• Women like activities with some relaxation and fun.

• Lack of rural women’s groups makes connecting more difficult.

Messages from Rural WomenMessages from Rural Women

• What is the image of rural women?• What conditions would they like

addressed?• What events or people would you like to

publicize?

Discussion QuestionsDiscussion Questions

1. What are some key messages that rural women want to send out?

2. What are some messages you’d like to send to rural women?

3. Who needs to hear these messages?

Thanks for participating!