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  • Making UX Agile:How to adapt UX to the Agile methodology

    Avik Ganguli@TheUXDaily

    14th September, 2016

  • Hi, Im Avik!

    Consultant Experience Designer and Business Analyst

    - MDes. Communication Design- Certified Usability Analyst

    About me

  • MELEWI

  • MELEWI

  • MELEWI

  • MELEWI

  • Making UX AgileAgenda

    Rethinking the ROI of UX: from startups to large enterprises

    Melewi Design Sprints: making UX Agile

    Lessons for enterprise UX: what can we learn from startups?

  • Making UX AgileRethinking the ROI of UX: from startups to large enterprises

  • Making UX AgileRethinking the ROI of UX: from startups to large enterprises

    UX is an opportunity cost for large enterprises

  • Startups believe in failing fast

    Making UX AgileRethinking the ROI of UX: from startups to large enterprises

  • Success criteria #1:Startups view Product-Market fit as being critical

    Making UX AgileRethinking the ROI of UX: from startups to large enterprises

  • Success criteria #2: Startups believe in hacking their way to success

    Making UX AgileRethinking the ROI of UX: from startups to large enterprises

  • Traditional UX is costly and time consuming to run business experiments

    Making UX AgileRethinking the ROI of UX: from startups to large enterprises

  • The value is clear to everyone, but the method is shrouded in mystery

    Making UX AgileRethinking the ROI of UX: from startups to large enterprises

  • Persuasion is critical to running a successful business

    Making UX AgileRethinking the ROI of UX: from startups to large enterprises

  • Provided youve got the right product!

    Making UX AgileRethinking the ROI of UX: from startups to large enterprises

  • #PivotingIsRiskier

    ~50% startups fail Within the 1st year

    And by the 2nd year ~95% will fail

    The #1 reason why startups fail: No market need

    Making UX AgileRethinking the ROI of UX: from startups to large enterprises

  • #PivotingIsCostlier

    Making UX AgileRethinking the ROI of UX: from startups to large enterprises

  • Making UX AgileRethinking the ROI of UX: from startups to large enterprises

    Building WRONG products is common in the Enterprise context too

  • Making UX AgileRethinking the ROI of UX: from startups to large enterprises

    The cost of building WRONG products is higher in the Enterprise context

  • Lets save a pivot or two

    Making UX AgileRethinking the ROI of UX: from startups to large enterprises

  • Making UX AgileRethinking the ROI of UX: from startups to large enterprises

    We need a much more flexible UX process

  • Making UX AgileMelewi Design Sprints: making UX Agile

  • Making UX AgileMelewi Design Sprints: making UX agile

    We believe in building less and running experiments

  • Making UX AgileMelewi Design Sprints: making UX agile

    01. Sprints are lean

    02. Sprints are reactive to what the businesses needs

    03. Sprints significantly reduce timelines

  • Making UX AgileMelewi Design Sprints

    We believe we can set up almost any experiment in 4-6 sprints

    0 1* 2 3 4 5 6

    Business workshops, Sprint planning

    Research, User Journey Mapping, Product Planning

    Design, Unit Test

    Design, Unit Test, Development

    Design, Unit Test, Development

    Backlog? Development

    Backlog? DevelopmentLaunch

  • Making UX AgileMelewi Design SprintsSprint 0 - Business workshops, Sprint planning

  • Making UX AgileMelewi Design SprintsSprint 0 - Business workshops, Sprint planning

  • Making UX AgileMelewi Design SprintsSprint 0 - Business workshops, Sprint planning

  • Making UX AgileMelewi Design SprintsSprint 0 - Business workshops, Sprint planning

  • Making UX AgileMelewi Design SprintsSprint 0 - Business workshops, Sprint planning

  • Making UX AgileMelewi Design SprintsSprint 0 - Business workshops, Sprint planning

  • Making UX AgileMelewi Design Sprints

    *Sometimes we are very impressed with clients who know their users well

  • Making UX AgileMelewi Design SprintsSprint 1 - Research, User Journey Mapping, Product Planning

  • Making UX AgileMelewi Design SprintsSprint 1 - Research, User Journey Mapping, Product Planning

  • Making UX AgileMelewi Design SprintsSprint 1 - Research, User Journey Mapping, Product Planning

  • Making UX AgileMelewi Design SprintsSprint 1 - Research, User Journey Mapping, Product Planning

  • Making UX AgileMelewi Design SprintsSprint 1 - Research, User Journey Mapping, Product Planning

  • Making UX AgileMelewi Design Sprints

  • Making UX AgileMelewi Design SprintsSprint 2 to 4 - Design > Testing > Development

  • Making UX AgileMelewi Design SprintsSprint 2 to 4 - Design > Testing > Development

  • Making UX AgileMelewi Design SprintsSprint 2 to 4 - Design > Testing > Development

  • Making UX AgileMelewi Design SprintsSprint 2 to 4 - Design > Testing > Development

  • Making UX AgileMelewi Design SprintsSprint 2 to 4 - Design > Testing > Development

  • Making UX AgileMelewi Design SprintsSprint 2 to 4 - Design > Testing > Development

  • Making UX AgileMelewi Design SprintsSprint 2 to 4 - Design > Testing > Development

  • User-Centred Design for StartupsLessons for enterprise UX: what can we learn from startups?

  • Making UX AgileLessons for enterprise UX: what can we learn from startups?

    Agile is an approach

  • Making UX AgileLessons for enterprise UX: what can we learn from startups?

    Agile is diverse

  • Making UX AgileLessons for enterprise UX: what can we learn from startups?

    The Google Design Sprint iterates the product in 5 days

  • Making UX AgileLessons for enterprise UX: what can we learn from startups?

    01. Build less

  • Making UX AgileLessons for enterprise UX: what can we learn from startups?

    01. Build less

    02. Get VERY lean

  • Making UX AgileLessons for enterprise UX: what can we learn from startups?

    01. Build less

    02. Get VERY lean

    03. Move fast

  • Making UX AgileLessons for enterprise UX: what can we learn from startups?

    01. Build less

    02. Get VERY lean

    03. Move fast

    04. Welcome change

  • Making UX AgileLessons for enterprise UX: what can we learn from startups?

    01. Build less

    02. Get VERY lean

    03. Move fast

    04. Welcome change

    05. Iterate your process

  • Making UX AgileAgenda

    Rethinking the ROI of UX: from startups to large enterprises

    Melewi Design Sprints: making UX Agile

    Lessons for enterprise UX: what can we learn from startups?

  • Making UX Agile

    Thank You!