making wearables tip
DESCRIPTION
Not every new technology is enduring. Data continues to show that most users of wearables fall out of love with them after a few months, why? How can Wearable Technology overcome the hurdle of “cool” but not transformative, and become a mainstream technology solution that helps enterprises and brands capture market share. Driving the memorability of WT Making the WT solution ubiquitous to promote frequency of usage What are the design mistakes we are making with wearables, and how can we fix them fast? Why are wearables and the Internet of Things two completely different paradigms, and who confused them in the first place? If not wearables, then what? And how do we get there? What are the things we need to do TODAY, to get edge computing right, whether it be wearables, implantables, sensables, or digestables?TRANSCRIPT
Making Wearables TipA discussion of questions that can help frame the
summit over the next two days.
One quarter innovator, one quarter provocateur, and the remaining; iconoclast.
V
Getting design right
excessive pride in
one’s appearance
vanity
O
Getting value right
to have the state of
owner on a property
ownership
G
Getting bus. Model right
excessive desire for wealth or
possessions
greed
The TechnologyBeyond
U
Getting data right
the quality or state of being
useful
utility
E
Getting paradigm right
a process of slow
change and development
evolution
@RichieEtwaru
Vanity“Unless wearables satisfy our vain desire to
look better than we actually are, they will not tip.” – Richie Etwaru
V
Getting design rightvanity
V
Getting design rightvanity
V
Getting design rightvanity
Shall We WearWhat Else
@RichieEtwaru
• 29% - clipped on clothing on forearm
• 28% - on wrist
• 18% - clipped on shoe
• 15% - embedded in clothing around calves
• 12% - jewelry on the ankles
At the end of the limbs
20 Billion2012 was a record year on spending on luxury
watches globally.
Getting design rightvanity
V
Getting design rightvanityGetting design rightvanity
Brand vs. Design“The brand of most companies is what
consumers think they get, design is what those customers actually get.” – Richie Etwaru
V
Getting design rightvanity
V
Getting design rightvanity
Vanity“It is important to be a watch first, a good one,
then be smart.” – Richie Etwaru
Ownership“Wearables must become our primary
belongings, right now every wearable is a second class belonging.” – Richie Etwaru
O
Getting value rightownership
O
Getting value rightownership
O
Getting value rightownership
O
Getting value rightownership
O
Getting value rightownership
O
Getting value rightownership
5 10 20
2 5 10
O
Getting value rightownership
the smartback
Ownership“It will be difficult to be a smart shirt, or hat, or
shoe because it means you will be my only shirt.” – Richie Etwaru
V
Getting design right
excessive pride in
one’s appearance
vanity
O
Getting value right
to have the state of
owner on a property
ownership
G
Getting bus. Model right
excessive desire for wealth or
possessions
greed
The TechnologyBeyond
U
Getting data right
the quality or state of being
useful
utility
E
Getting paradigm right
a process of slow
change and development
evolution
@RichieEtwaru
Greed“If every wearable device continues to have an
App of it is own, we should be afraid of hypochondria more than Ebola.” – Richie Etwaru
G
Getting bus. Model rightgreed
G
Getting bus. Model rightgreed
G
Getting bus. Model rightgreed
G
Getting bus. Model rightgreed
Greed“For wearables to enable digital health, we must
go from a set of competing products to an industry of cooperating stakeholders.” – Richie
Etwaru
Utility“Wearables intending to change behavior should focus on psychology (data) first, and hardware &
software at the very last” – Richie Etwaru
U
Getting data rightutility
U
Getting data rightutility
21 Billion
U
Getting data rightutility
U
Getting data rightutility
U
Getting data rightutility
System of Record
System of Engagement
vs
Utility“For wearables to stick, and eventually tip we must go from systems of record to systems of
engagement.” – Richie Etwaru
Evolution“Wearables is one of the smallest subsets of all of the edge computing that is driving The Internet
of Things” – Richie Etwaru
E
Getting paradigm rightevolution
E
Getting paradigm rightevolution
E
Getting paradigm rightevolution
E
Getting paradigm rightevolution
E
Getting paradigm rightevolution
E
Getting paradigm rightevolution
E
Getting paradigm rightevolution
E
Getting paradigm rightevolution
Evolution“Things in me, one me, around me, surrounding me (home), takes me around (automotive), and
where I do my rounds (offices, factories, and hospitals) ” – Richie Etwaru
V
Getting design right
excessive pride in
one’s appearance
vanity
O
Getting value right
to have the state of
owner on a property
ownership
G
Getting bus. Model right
excessive desire for wealth or
possessions
greed
The TechnologyBeyond
U
Getting data right
the quality or state of being
useful
utility
E
Getting paradigm right
a process of slow
change and development
evolution
@RichieEtwaru
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