making your first $1m sales - practical guide for philippines startups
DESCRIPTION
"Making Your First $1M Sales - Practical Guide For Philippines Startups" by Jojy Azurin, Country Manager, Freelancer.com Presented at Philippines Satellite 2013 More information: e27.co/echelonTRANSCRIPT
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COMPANIES NOT FOLLOWING RULES § Guides here are nothing new § Fundamental Rules in Increasing Sales q Always proven q Must-have
§ Individual effort § Not cool § Implementing Each Item Increase Sales From 5% to 100% § Everything Here is About Increasing Sales
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Merchant Customers Who Purchased Only Because PayPal Was
Available
Ralph Lauren 23%
Dell 14%
1-‐800-‐Flowers 22%
Toys R’ Us 26%
Sharper Image 20%
eBags 20%
Barnes & Nobles 25%
Some buyers purchased only because PayPal was available!
Research shows “I will not buy if there’s no PayPal”
West, other, 11%
West, Cross-Border,
1%
West, loyal, 5%
West, unbanked, 8%
West, balance,
10%
West, convenience, 44%
West, safety, 47%
Convenience
Unbanked
Other
Cross-Border
Balance
Loyalty
Safety
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ACCEPT PAYPAL
UnionBank Recorded 650M Pesos for Q4 2012 UnionBank accounts for 70% Paypal transactions 4B Pesos Paypal transactions for 2012 1.2M to 1.6M Filipinos have Paypal accounts
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CONSIDER OTHER PAYMENT OPTIONS
Current Estimates 2012 § Online payments 5B pesos § Cebu Pacific and other airlines 12B – 15B pesos § 5 to 6M credit card users
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www.Facebook.com/eCommerce102
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Blended eCommerce 70 – 80% are non-online
payments § Meetups/COD § GCASH/SmartMoney § Bank Deposits § Money Transfer
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TELL YOUR VISITORS WHAT TO DO
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GUARANTEE One Year Warranty
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ABOUT US Top 3 Pages Visited Show real pictures People like to read stories
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BE GENEROUS TO YOUR CUSTOMERS
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BE GENEROUS TO YOUR COMMUNITY
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World’s largest online marketplace for outsourcing 7,000,000 members
Over $1B of projects have been posted Hundreds of thousands of Filipinos
are members
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Profile Of Members At Freelancer.com 46% are 24 years and below
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SEO
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SEO
I N C . C O M N E W R U L E S F O R S E O S U C C E S S I N 2 0 1 3
1 . F O C U S O N Y O U R K E Y W O R D P O R T F O L I O , N O T R A N K I N G S
2 . C R E A T E P R O B L E M - S O L V I N G C O N T E N T
3 . P U B L I S H C O N T E N T O N Q U A L I T Y S O U R C E S
4 . D I S T R I B U T E A N D P R O M O T E C O N T E N T T H R O U G H S O C I A L M E D I A
LinksManagement.com
7 Steps to Get Top 10 Rankings on Google in 2013
1. Choose keywords.
2. Get high quality text backlinks from relevant websites.
3. Get backlinks with different anchor texts.
4. Get backlinks from pages with various PR.
5. Purchase links gradually.
6. Be patient.
7. Get rid of all the duplicated content.
S E A R C H E N G I N E J O U R N A L . C O M
2 0 1 3 : T H E 7 F A C T O R S W I L L D E T E R M I N E S E O S U R V I V A L
1 . Q U A L I T Y O F C O N T E N T
2 . C O N T E N T M A R K E T I N G
3 . A U T H O R R A N K
4 . S O C I A L S I G N A L S
5 . M O B I L E / R E S P O N S I V E D E S I G N
6 . L O C A L I Z A T I O N
7 . M E D I A
Techwyse.com
Most important ranking factors for local SEO:
1. Having a business profile on Google places
2. Reviews- quantity and quality
3. Local listings- presence on other local directories such as yelp or yellow pages.
4. Foursquare and other local social media websites for business listings.
5. Domain authority of the website for your citations and backlinks.
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THE ONLY SEO ACTIVITY YOU NEED Write Compelling Content On Regular Basis
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FAQS SHORTENS SALES CYCLE
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SHOW HOW IT WORKS
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SHOW HOW IT WORKS
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TEST, TEST, TEST Product Pages Landing Pages Registration Pages Home Pages Measure Using Conversion Rate If you can increase 2% sales a month, then that’s 27% increase for the year At 4%, that’s 60%
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Increased Sales by 34% Adding Testimonials
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3600% Increase In Social Sharing
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Increased Trial Signups by 158%
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“Seiko Authorized Seller Site” 107% Increase in Sales
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201% Increase Sales Conversion
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232% Lead Generation • Red button was better • Truck and social media buttons
were distractions - Better headline - “Get a Quote” was better than
“Get Rates” and “Get a Truckload Quote.”
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EMAIL NAMES Use domains Use Real Names [email protected] [email protected] [email protected] [email protected]
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EMAIL NAMES [email protected]
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J O J Y . A Z U R I N @ G M A I L . C O M + 6 3 - 9 0 6 - 4 4 7 - 5 2 9 5
H T T P : / / W W W . F A C E B O O K . C O M / J O J Y . A Z U R I N
H T T P : / / W W W . L I N K E D I N . C O M / I N / J O J Y A Z U R I N
1 . I M A G E S L I C E N S E D F R O M G E T T Y I M A G E S
2 . I M A G E S F R O M P R I C E S C O U R T E S Y O F G R O W -B L O G . C O M
3 . S P L I T T E S T R E S U L T S C O U R T E S Y O F V I S U A L W E B S I T E O P T I M I Z E R