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www.rotiboy.com One is never enough, buns to die for !

Company Profile Malaysia

10 April 2013


Agenda

• Group Company milestones • Our vision • Our mission • Rotiboy – the bun history • Rotiboy – the bun concept • Rotiboy’s personality • Revolutionary success • Outlet photos • Business strategies • Retail Marketing Identity • Menu • Production facility


Group Company milestones •Rotiboy Bakeshoppe Sdn.Bhd was established in April 1998 In Bukit Mertajam, Penang ,Malaysia. Founded by Hiro Tan.

•January 2002 – Rotiboy relocated to Wisma Central, Jalan Ampang Kuala Lumpur. Rotiboybun (mexican Bun) started to gain its fame.

•May 2002 - Massive expansion in Kuala Lumpur, Malaysia.

•May 2004 - Established Rotiboy International Pte Ltd. Registered as a Singapore company to own, operate and develop “Rotiboy” internationally.

•Feb 2005 - Opening of Rotiboy Indonesia.

•Nov 2005 - Opening of Rotiboy Thailand

•Jan 2007 - Acquired company which own “Mr.Bun”. Merging of Rotiboy Thailand and Mr.Bun.

•Mar 2007- Opening of Rotiboy Korea

•The central production facility is located in Rawang, Selangor, Malaysia. Certified ISO 22000:2005 , Hazard Analysis, critical Control Points (HACCP) & Good Manufacturing Practice (GMP).

• Feb 2012 – Opening of Rotiboy Saudi Arabia

• Sept 2012 – Opening of Rotiboy Dubai


Our Vision

The Rotiboy vision is to be an outstanding global brand that touches the lives of all the people in the world through our products, services and values.


Our Mission

1. Rotiboy aspires to develop and produce its products in the most efficient manner through the use of cutting edge technology that ensure lowest costs, least wastage of resources but with highest standard of hygiene and quality.

2. Rotiboy aims to provide our employee a standard of living that is worth living for, providing a healthy

and comfortable income and environment for families to develop and to contribute to company and society.

3. Rotiboy aspires to deliver our product to our customers through the highest level of customer service, setting a standard of warm, personal service that is second to none.

4. Rotiboy is committed to provide the best support to our business partners to ensure their dreams and vision come true. Our commitment is to be with them every step of the way sharing challenges and harvests.

5. We declare that in all instances we will be nature friendly in our policies and management decisions.

6. Rotiboy is committed to play its role in helping the nation and the world to maintain it natural

environment.

7. Rotiboy by the Grace of God is committed to be an example to the world in upholding the values of honesty, integrity, responsibility and morality.


Rotiboy – the bun History

Rotiboy Bakeshoppe was born in April 1998 In Bukit Mertajam, Penang ,Malaysia. Founded by Hiro Tan, this company prospers with a mission to provide fresh, good quality bread and great tasting cakes to customers in the neighbourhood. The name “Rotiboy” was family-generated by accident. “Roti” means “Bread in Malay Language”, Therefore, Rotiboy means “Breadboy” literally. The founder’s brother was calling his nephew “naughty-boy” and it sounded like ‘Rotiboy’. There’s where the founder got inspired to name his bakery “Rotiboy”, thinking it must be a God send name and that was where everything started…. Rotiboy Bakeshoppe started out as the name of the bakery business. Today Rotiboy is the brand of the signature product – the bun that has sold Two hundred (200) millions in the region. Rotiboy has become a generic name for Mexican buns. Rotiboy or Rotiboybun is Rotiboy Bakeshoppe’s version of the Mexican Bun. It is based on the Mexican bun recipe but owes its unique, exceptional taste, to a combination of ingredients mixed to perfection by the founder’s sister. Current locations : Malaysia, Indonesia, Thailand, Korea, Saudi Arabia, UAE Opening soon : Japan, Hong Kong, China No of outlets in M’sia : 17 outlets


Rotiboy – the bun Concept

• The original Rotiboybun is coffee flavored. Topping with sweet aromatic coffee cream, the crispy bun has salted butter filling. The unique & perfect combination of taste has made our customers shout out “….must try bun…So different .” .. “One bun to rule them all”.. “no other bun comes close… “

• Over the years, Rotiboy Bakeshoppe has developed different kind of just as good topping and filings to cater for varieties.

• A part from the irresistible aroma, The most important draw of Rotiboybun is its unique “fresh from oven” preparation methods. Each bun is freshly bake to order and warmly served to ensure its freshness and taste.

• To top that all, a cup of freshly brewed coffee to go along with the bun is the perfect meal to start the day, or any time of the day. A yogurt & a bun is almost a meal replacement for busy people who are always on-the-go, and yet still want to maintain a healthy life.


Rotiboy’s Personality

We are bread of love We represent sincerity, honesty and integrity.

We embody warmth and passion. The leader of a revolution

Driven by passion Shaped by adversity

Guided by values An aspiring global brand Sharing & Caring for all,

Our families, fans & friends Rotiboy for the world… always..

We celebrate life…


REVOLUTIONARY SUCCESS

1. AN ASTOUNDING PRODUCT 2. A WARM AND LIVELY STORE 3. FRIENDLY AND PERSONAL SERVICE


Photo Gallery


KLCC, Malaysia

Size : 1,113 sq.f.

June 2003


Subang Parade,Malaysia

Size : 1,154 sq.f.

March 2004


Alamanda Putrajaya, Malaysia

Size : 1,378 sq.f.

August 2004


Giant Kuala Terengganu, Malaysia

Size : 550 sq.f.

September 2005


1 Utama,M’sia

Size : 752 sq.f

November 2006


Mesra Mall Kerteh, Malaysia

Size : 1,561 sq.f.

September 2008


Midvalley, Malaysia

Size : 863 sq.f.

April 2009


East Coast Mall Kuantan, Malaysia

Size :868 sq.f.

September 2009


Wangsa Walk Mall, KL

Size : 1,033 + 355 sq.f.

September 2009


1st Avenue Mall, Penang

Size : 1,210 sq.f.

October 2010


Sunway Pyramid Mall, Malaysia

Size : 1,094 sq.f.

November 2010


Cheras Leisure Mall, KL

Size : 2,199 sq.f.

December 2010


Tesco Manjung, Malaysia

Size : 592 sq.f.

January 2011


Sungai Petani, Kedah, Malaysia

Size : 1,105 sq.f.

May 2011


JB Sentral, Johor Bahru

Size : 400 sq.f

April 2012


Setia City Mall, Shah Alam

Size : 915 sq.f

May 2012


Terminal Amanjaya, Ipoh

Size : 845 sq.f

Jan 2013


Rotiboy in Korea


Rotiboy in Indonesia


Mr. Bun in Thailand


Rotiboy in Saudi Arabia


Rotiboy in UAE


The Coffee & Spice Company


Business Strategies

Positioning Strategy • Freshly baked and warmly served rotiboybun. • Breads are fresh baked daily. • Sandwich for Breakfast, Lightmeal for lunch/dinner, breads for tea, loaf for

family, cookies for gift, cakes for celebration ! • Low price leader (average product price : RM 2.50)

Identity • Friendly and Cute Logo • Classically classy warm color - (e.g butter cream, dark brown, warm white

lighting) • Woody and bricks interior


Marketing Identity 1. The Rotiboy Bakeshoppe logo consists of 3

sections – The Laughing Boy, – Text and – Tagline.

2. The Logo and tagline are the most

prominent identifiers of Rotiboy Bakeshoppe. The logo and tagline is best to appear together as one unit and both elements must consist of the same color except the “Bakeshoppe” text in black.

3. The registered symbol ® must always

immediately follow the Text Logo. The Rotiboy Bakeshoppe logo must be reproduced from approved artwork and is available in a wide range of file types and sizes.

Centralized

Laughing Boy

Text

Tagline


Marketing Identity

Sample marketing identity 1 – Logo signage in various approved material


Marketing Identity

Sample marketing identity 2 – Wall 1 “celebrating life” scene


Marketing Identity

Sample marketing identity 5 – The boy mascot


Marketing Identity

Sample marketing identity 6 – Product Menuboard


OUR Signature :

Menu


Menu – others ** Please refer to the updated Product List for all the products.


OUR PRODUCTION FACILITY,M’SIA


The End . Thank you.

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