malaysia & singapore · high cross-border online shopping source: ipsos paypal insights 2018 in...
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Malaysia & SingaporeYour foothold in Southeast Asia e-Commerce
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1.e-Commerce Maturity
2.Cross Border Readiness
3.Ease of Marketing
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1.e-Commerce Maturity
2.Cross Border Readiness
3.Ease of Marketing
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Southeast Asia is just getting started
Source: Euromonitor, Planet Retail, emarketer, iResearch, Technavio; A.T. Kearney analysis4
High Internet Penetration
Source: Statista, Internet penetration in Asia, June 20195
Low Cost of Mobile Internet
Source: Carriers website (internet data cost), World Bank (GNI: Gross National Income)6
GDP / Capita and Basket Size
Source: iPrice State of eCommerce 2017, IMF World Economic Outlook April 20197
1.e-Commerce Maturity
2.Cross Border Readiness
3.Ease of Marketing
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High cross-border online shopping
Source: Ipsos PayPal Insights 2018 in APAC
Country Shop Cross-Border
Hong Kong 75%
Singapore 73%
Indonesia 34%
Japan 6%
Australia 61%
Philippines 50%
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High cross-border online shopping
Source: The Consumer Barometer Survey 2014/201510
1.e-Commerce Maturity
2.Cross Border Readiness
3.Ease of Marketing
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High Population of Chinese Descent
Source: Wikipedia, Overseas Chinese, Multiple sources
Country Population of
Chinese Descent
% of Total Population
Thailand 9.3 Million 13%
Malaysia 6.7 Million 21%
United States 5.2 Million 1.5%
Indonesia 2.8 Million 1.0%
Singapore 2.6 Million 46%
(75% of Singapore Citizen)
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Leverage Existing Assets
Online Research
● Product information
● Reviews
● Media Articles
Social Media
● High penetration
● Micro-influencer
● Target geographically
Brand Awareness
● “Popular in Taiwan”
● Brand ambassador
● Featured in popular
shows
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Qoo10 Demographic
2,500,000
Members
40% Male
60% Female
450,000
Daily Visitors
30% PC
70% Mobile
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Category Transaction%
Home & Living 22%
Electronics 18%
Beauty 18%
Fashion & Sports 15%
Food 15%
Baby Products 12%
1.10 Years
2.Easy Marketing
3.Simple Logistics
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10 Years of Reviews
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Easy Marketing - Keyword
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Easy Marketing - Daily Deal
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Easy Marketing - Time Sale
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Easy Marketing - Group Buy
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Easy Marketing - Main Page
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Easy Marketing - Fellowship
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Simple Logistics
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Third Party
● Logistics of your choice
Qxpress
● Qoo10’s subsidiary
● Integrated with Qoo10
● Optimized for cross border
Qxpress Fulfillment
Service
● One stop solution
● Less packing manpower
● Customer satisfaction
Fees
Seller
Grade
Transaction Value (SGD)
Under $200 $200 ~ $500 $500 ~ $1000 $1000 and Above
Standard 12% 11% 10% 9%
Good 10% 9% 8% 7%
Power 9% 8% 7% 6%
Registration: SGD 100 (Usable for Ad Purchase)
Grade Annual Transaction Value Monthly Transaction Value
Good SGD 10,000 SGD 1,000
Power SGD 50,000 SGD 5,000
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Register on Qoo10.sg
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Thank You
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账号相关 Account Inquiries: [email protected]
物流 Logistics : [email protected]
企划发展 Merchant Development
王旭芮 Wang XuRui [email protected]
劉孝怡 Liu Hsiao-Yi [email protected]