Let’s Create a Strategy

1. Identifying network2. Building network3. Identify your method4. Driving Engagement5. Identify your audience6. Set goals7. Make a plan8. Reevaluate

Step 5: Who is your audience?

OTHER• Disaster Givers• Event Supporters• Last Minute Gift

Givers

- Source: Network for Good

The “soccer mom”

•Tend to be women

•30-40s

•Coastal

•Urban

•Socially & env. conscious

•Well educated

The “young professional”

•20-30s

•International experience

•Internet savvy

Step 6: Set Goals

• Set annual goals & quarterly benchmarks

• Consider past accomplishments• Broad and narrow goals• Be realistic

Step 7: Make a Plan

• Outline your tactics• Get creative• Set deadlines• Set milestones to achieve at each

deadline

Don’ts

• Don’t jump to the ask• Don’t oversaturate your

contacts/donors with communication• Don’t think there is one solution• Don’t just use 1 type of medium

Activity: Let’s create a strategy…

1. Raise $4000 from 50 donors in 1 month

2. Map out communication plan to announce the campaign

3. Include when to use Twitter, Facebook, Email, and any other resource you use

4. Mark when to send thank you’s to donors

Did you do this?

• Make someone responsible• Set milestones• Identify your audience• Have a timeline for your campaign• Create a sense of urgency

Step 8: Reevaluate

• Establish benchmarks• Set aside time for evaluation• Measure results against goals:

• Engagement• Donations

QUESTIONS ABOUT ONLINE FUNDRAISING?

Benefits to Organizations

• Donor tools• Volunteer listings• Corporate partnerships• Fundraising campaigns

15% of donations- Provides access and promotion to corporate

partners- Developing more corporate partner

relationships- Visibility and promotion- Webinars, trainings, and toolkits- Mobile giving, fundraiser pages, volunteer

networks, and credit card fees**50% of donors cover the fee so averages out to 8-9% per donation**

How do we work?

Partner tools: Building Fundraising Capacity

• Monthly trainings• One on one consultations• Connecting with highly-skilled volunteers• Blog: http://tools.blog.globalgiving.org/

Come here for:– External opportunities– Summaries and slides from past trainings– Details on matching campaigns and other– opportunities– General online fundraising tips

Business Partnerships

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• Amount raised in 2011: $7.5million +

• Corporate partners in 2011: 65

• Corporate partners: Eli Lilly, Hilton, Sabre, Nike, Capital One, Moodys, Google, Western Union , Cummins, and dozens more

Employee Engagement: Nike

Employee Engagement: Eli Lilly

GlobalGiving Photo Contest

Other Campaigns

Joining GlobalGiving

Nomination Form

Due Diligence process

Open Challenge

How to Join GlobalGiving

• Nominate your organization using the online nomination form

• Complete GlobalGiving’s Due Diligence requirements

• Post a project and participate in an Open Challenge

• Raise $4,000 from 50 donors

Eligibility Requirements

• Registered organization – no individuals, businesses, etc.

• Advanced English• (At least occasional) access to the internet• Non-evangelizing• Non-discriminating• Eligible to receive international donations• Charitable purpose

Due Diligence – Key documents• Certificate of Registration• Organizational Documents• How is your organization run?• Dissolution Clause

• Financial Statements• Be detailed!

• List of Board and Staff members• Text document only

• Program documents• What are your programs? How do they work?

Post a Project:tell a powerful story

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How to Succeed in an Open

• Use the Fundraising Survival Guide!• Attend Online Trainings• Develop an online fundraising strategy• Make a plan and schedule• Identify networks

• Family, friends, neighbors• International networks: volunteers, donors• Internet access• Credit cards

Then What?

• Become an active GlobalGiving partner• Post frequent Project Reports• Send Thank You’s to your donors• Post another project• Participate in GlobalGiving campaign

Is your organization ready for GlobalGiving?

• International Network– Credit cards, Internet access

• Online presence– Website, Facebook, Twitter

• Online outreach– Email list, Facebook network

THANK YOU!

Contact:Jacqueline Leejlee@globalgiving.orghttp://www.globalgiving.org

Special Thanks To: