malaysian 2017ecommerce

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Where Retailers Connect to Shoppers Ecommerce 2017

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Page 1: Malaysian 2017eCommerce

Where Retailers Connect to Shoppers

Ecommerce 2017

Page 2: Malaysian 2017eCommerce

Ecommerce LifecycleThere is a distinct pattern that has emerged from the more mature ecommerce markets’ evolution that offers a degree of prescience for ecommerce in Southeast Asia.

Page 3: Malaysian 2017eCommerce

Southeast Asia Ecommerce Market

GEEKY

Target 16M customers who are already shopping online – 7M shop monthly $1.3B USD p.a being spent online already in MalaysiaShopaholic

Yuppies

Early Tech Adopters

Digitally Active

Page 4: Malaysian 2017eCommerce

Marketplaces are driving growth for ecommerce in Malaysia, but they are only part of the ecosystem.

Malaysian Ecommerce Landscape

Page 5: Malaysian 2017eCommerce

Malaysian Ecommerce LandscapeThe Landscape is diverse with many leading edge solutions on offer for

retailers.

Page 6: Malaysian 2017eCommerce

Customers are driving the change

• 66% of shoppers use their mobile phones to make a purchase online.• 56% of shoppers had only started buying online within the last 3 years.• 48% shop at least once a month online.

Page 7: Malaysian 2017eCommerce

Are You Ready For 2017 ?

Page 8: Malaysian 2017eCommerce

Ecommerce Checklist

Ecommerce enabled website Mobile friendly website Logistics solutions in place Payment solutions in place Returns & Refunds strategy Marketing strategy Growth strategy Customer retention

Page 9: Malaysian 2017eCommerce

Marketing Tips

Page 10: Malaysian 2017eCommerce

Marketers are dealing with an increased number of screens, channels and touchpoints.

Smart Marketing

Use your customer data to serve customers better E-mail is still the most preferred communication tool Tap into social media for more than vanity marketing Think omni-channel with your marketing messages Market your products at a granular level Be where your customers are Remember where your customers are in the sales cycle

Page 11: Malaysian 2017eCommerce

Customer Buying CycleTarget the right audience at the right place at the right time.

Page 12: Malaysian 2017eCommerce

What Customers Want

Page 13: Malaysian 2017eCommerce

Listen to your customersOnline customers are 84% more likely to abandon their shopping carts.

By streamlining the find, inform and convert of the online cycle retailers are able to decrease their abandoned shopping carts.

Supply The Demand

Page 14: Malaysian 2017eCommerce

2 Seconds or lessCustomers expect a website to load in under 2 seconds with 79% of them not coming back to a website that they visited if it was slow.

Analyze, Analyze & Test

Page 15: Malaysian 2017eCommerce

Highlight The Product

Page 16: Malaysian 2017eCommerce

Page Design TipsClean product titleAdd To Cart highlightedGood product imagesPrice is bold and stands outStock and shipping calculatorHighlight savingsCustomers reviewsQuick links to more details

Make your products Pop

Page 17: Malaysian 2017eCommerce

Retail is changing

Page 18: Malaysian 2017eCommerce

The retail landscape globally is changing and consumers are driving the change.

Retailers can expand to other markets and be open 24/7 to fulfil the demand with ecommerce.

Market Movers

Embrace the change !

In South East Asia the time is now.

Page 19: Malaysian 2017eCommerce

Cross-border B2C E-Commerce is expanding worldwide.

It is projected to see accelerating growth rates until 2020 and then decline slightly, while still maintaining double-digit growth figures.

Asia-Pacific is predicted to become the largest region in global cross-border online retail.

Global Commerce

Page 20: Malaysian 2017eCommerce

#1 Leader in shopping platformsPresence in 8 countries200 Million+ Product Catalog3K+ Brands and Retailers on board

Shopping platforms by more than 50M+ shoppers worldwide since 2004.

What we do

Page 21: Malaysian 2017eCommerce

Thank you & Any Questions ?