MALL MANAGEMENT

SHOPPING MALL

• Collection of independent retail stores, services, and parking areas constructed and maintained by a management firm as a unit

• Eg: Forum mall, oberon

• mercantile establishment consisting of a carefully landscaped complex of shops representing leading merchandisers; usually includes restaurants and a convenient parking area; a modern version of the traditional marketplace;

MALL MANAGEMENT

• Mall management concerns itself with a combination of people, location, processes and technological systems in a particular building.

• Mall management has been identified as a critical factor for the success of malls and the retail industry across the world.

mall management broadly includes

1. Positioning of mall• Refers to location of mall.

• based on demographics, psychographics, income levels, competition in neighbouring areas

2.Zoning – Formulating the Right Tenant Mix and Its Placement in a Mall

• Tenant mix refers to the combination of retail shops occupying space in a mall

• Zoning refers to the division of mall space into

zones for the placement of various retailers.

Forum mall

• designed in a ‘dog bone’ fashion

• an anchor tenant (Landmark & Westside) at each end and vanilla retailers in the middle.

• food court is positioned on the top floor.

• 7 PVR multiplexes

3. Promotions and marketing

• Activities like food festivals, handicraft exhibitions and celebrity visits increase foot traffic and in turn sales volumes

• Eg:-Ansal plaza, New delhi

4.Facility management

• integration of people, place, process and technology in a building.

infrastructure mgt ambiance mgtTraffic mgt• Eg:-inorbit mubai

5. Financial management• cash receipts and collection of income• developing accounting systems• annual property budget• annual external audit

Issues Related to Mall Management in the Indian

Retail Market

• Lack of Feasibility/Market Research• Zoning• Design Issues• Few Promotional Activities• Facility Management• Parking