malta igaming seminar seo workflow

PowerPoint Presentation

Seo Introduction and Workflow

Part 1: SEO Overview
Part 2: SEO Processes
Part 3: Resources Needed
Part 4: Final Thoughts

SEO is complex! (kind of)

Search Engines use software to 'see' the internet.

Link building

Links matter

66.46%= link related

Links are votes

Best votes take time and effort to win


Winning votes is a persuasion / communication process

Winning 'votes' is requires:
- Social competence
- Sales / negotiation skills
- A plan...

Workflow is key

Right skills, right price.

Organise people & resources

Create efficiency - Reduce costs

Get positive ROI

Workflow

The following is a 'generic' example of a sales CRM infrastructure it won't necessarily work for you!

Overall Schema of a 'sales crm' project

Collect data for tasks

Majestic for data collection

URL's from clique hunter/fresh index

Filter data for tasks

Filter using these metrics

Import to Zoho CRM

'Yes'

'Yes'

'No'

'No'

No response

No response


SEO Team Structure

SEO Team

Org Structure : More advanced

Cost of resource

Grading people by levels.

Import level 4,

Maybe import level 3,

Locals for level 2 & 1

Offshore for level 1 and below

http://www.itjobswatch.co.uk/jobs/uk/seo.do

Relative demand is growing for SEO'ers,


Level 3

Level 2

Level 1

Level 4

Import level 4, maybe level 3, locals for level 2


Level 3

Level 2

Level 1

Level 4

Import level 4, maybe level 3, locals for level 2 & below

Team Structure / Costs

SEO Team

Org Structure : More advanced

Org Structure : More output, less pay


Level 3

Level 2

Level 1

Level 4

Better systems, less competence needed lower staff costs


SEO is all about people

There is no short cut on hiring the top managers. Constantly think about workflow efficiency.

SEO is vote winning, so be worth voting for.

Thanks!

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malta igaming seminar seo workflow

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