mambo magazine
DESCRIPTION
Presentation by Rachel Hamada, Editor, Mambo Magazine at E-Tourism East Africa Conference September 2-3rd 2010 NairobiTRANSCRIPT
www.mambomagazine.com
Mambo will be an:
Online magazine and guide to culture, life and travel on the Zanzibar archipelago and beyond
Mambo will:
• Connect tourists and locals • Help locals to get a greater share of each tourist dollar • Increase visitor numbers • Allow tourist businesses to reach travellers while they plan
East African op8mism • During the recent global recession, Africa sAll recorded growth in tourist numbers despite a global plummet • Just this June, Zanzibar recorded its highest visitor figures for this month EVER • Arrivals to Kenya in July also set a new record
www.mambomagazine.com
In Deep features Around 1,000‐1,200 words, these will be like magazine features and cover subjects as diverse as:
• The mysterious Zanzibar leopard
• Flying a microlight over Zanzibar
• Interview with the legendary Bi Kidude • Pearl harvesAng by local women
Nutshell Guides Around 500 words, these will be more like guidebook content and offer summaries of subjects like:
• Swahili cuisine • FesAvals of Zanzibar • Rasta culture • Spas and massage
Places to Visit One‐stop pages that will contain, for each significant desAnaAon on the islands:
• DescripAon and photo gallery • Link to longer arAcles about the area • Upcoming events and recent tourism news
• Directories of accommodaAon, places to eat and drink, tour operators etc
Mul8media Making the most of online – interacAve and audiovisual content to bring Zanzibar alive
• Photo galleries by professional contributors • Photo galleries by visitors to the islands • Video interviews and pieces • Podcasts and audio
What’s Going On? Keeping content fresh and current with the latest events and tourism news
• Events and fesAvals across the islands by date and locaAon
• Info on the latest hotel, restaurant, bar and spa launches, as well as exciAng new tours
• General tourism info that will affect visitors, such as exchange rates and visa processes
• CompeAAons and special offers
Mambo blog Allowing local and specialist voices to be heard
• Regular posts on Kiswahili as used on the street and on Swahili recipes
• Guest posts from travellers to Zanzibar on their travel experience
• Kiswahili content to make the site accessible to Zanzibaris
• Specialist bloggers such as pilots, conservaAonists, poets and arAsts
Forums and directories • Will allow potenAal visitors to Zanzibar to ask quesAons and garner informaAon before booking their trip
• Will offer exhausAve lisAngs of all the tourist businesses and faciliAes on the island
Why online? • Fresh content, always • Targeted adverAsing • Ability to influence tourists BEFORE they book their holidays
www.mambomagazine.com
Mambo will combine: • The skills and professionalism of professional journalists, photographers and video makers,with
• The energy, talent and diversity of views of the many visitors to the islands
• The Mambo team are not just PUBLISHERS, but also CURATORS
Figh8ng our corner • Zanzibar faces compe88on from desAnaAons such as the Seychelles, MauriAus and Mozambique
• Mambo will work with partners such as the Zanzibar AssociaAon for Tourism Investors to showcase what is unique about Zanzibar
Mambo ethos • Passion before profit, but income should ensure sustainable work for locals • Trade, not aid • CollaboraAve working with partners
“Our job is to connect the herbalist in the hut in the Zanzibari forest with the tourist browsing the Internet on his computer in Paris or on her iPhone in Johannesburg.”
What can you do?
• Feature ideas and stories • AdverAsing/sponsorship • Launch compeAAon prizes • Link to us • Spread the word
