manPULSE.

manPULSE.

FALL WINTER 2013-14

Domination, uber-power and determination. The hyper-urban consumer marches across the city with great strides. This glamorous, transgressive, high voltage epoch is demanding and rough. After the crisis life goes on and the world must be reconstructed. Its time to pick up the city and put it back together again, to raise our heads high with dignity and rise from the ashes.

Calls upon the silent forces of the city’s darkness and is awakened by the night’s shadows moving stealthily across the city sky scrappers

MAXIMALISM

Fall W

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SKIN CARE.New Technology and extreme precision for a la carte care. Round, square or rectangular shapes for mini doses of high performance skin care. Skin care designed for individual preference.

MAXIMALISM

Fall Winter 2013-14

The Crusader Couple.

Color Urban Midnight

Deep, dark, cold colors lit-up by a stark silver. An Urban Palette gleaming with artificial light.F

all Winter 2013-14

MAXIMALISM

2013 Fashion Week.

Packaging Hard Deco.

LV Men’s Fashion Décor 2013.

THE SMOOTHEST SHAVE TAKES A NEW FORM

manPULSE.

Classic? Yes! Romantic? Yes! Functional? ABSOLUTELY, Time consuming…

Times Have Changed!

Metrosexual…So ten years ago!

• New studies asserts a new definition of masculinity is taking shape, saying, "the universal archetype of masculinity is over."

• Men ages 18 to 40 are spending more time on their appearances, creating their individual styles

• "It's less about being Neanderthal or clean cut, but about variations of those two extremes," Hahn-Griffiths said.

• "It's about finding your own personal look. It's not manicured, but it's still cool."

-LA Times

Wet Shaving is Back.

• Traditional shaving is eco friendly

• Safety razors cost $25-$200– Replacement blades .20 cents each

• Barber Schools rose in the US by 8%

• College students are using traditional tools

• P&G acquired Art of Shaving

Rise In Men’s Skin Care.

• Department Store sales gained 10%, to 80.6 million-NPD

• Sales of shaving items rose 12% on eBay

• Shaving conventions are filled with Men 20s and early 30s

• Economist monitoring economic conditions – have seen that sales of badger brush hair have gone through the roof

• Grandfather’s shaving tools are trending at dorms

The Growing Niche Market.

• Affluent consumers make up 20% of the overall population

• 2011 U.S. Prestige beauty Market – $9.5 billion

• Diversity in age and income

• Affluent consumers are responsible for 40% of consumer spending

• 11% increase in dollars– Record breaking increase

– All beauty prestige categories

• Luxury brands on the rise

Old School.

The manPULSE.Story

The Smoothest Shave takes a new form:

Traditional + Artisan + Contemporary

=Niche.

Traditional.

Artisan.

Contemporary.

manPULSE.

The Smoothest Shave takes a new form.

Target Audience.

Target Market.

• 25-45 Men• Living in metropolitan areas

• Appearance and maintenance is part of their routine

• Young Executives• Trend Seekers

Genuine Badger Brush.

• Range from $25-$550• Retains heat and water• The brush will massage and exfoliate your skin and the motion required to apply the soap will also lift your hair, preparing it for the shave.

• For a scrubbier feeling – a brush made of pure or best badger, for a soft touch super badger or silver tip will do the trick.

Why manPULSE?

• Head spins in a circular motion to gently exfoliate the skin

• The secondary brush bristles will move up and down

• Mimics manual hand motions of traditional badger brushes

• Badger hair is antibacterial

• This helps in minimizing ingrown hairs

• This motion will create a faster lather and soften the whiskers

• Eliminates the use of a bowl to lather product

• Eliminates the need of replacing badger heads

manPULSE.The Smooth Shave Takes a New Form