man up: the science of being an amazing, empowered man
DESCRIPTION
The latest neuroscience of the masculine and what it means to be a man. The difference between the brains of men and women, neuropeptides and hormones like dopamine and testosterone, what brings men to life and opportunities for brands to empower men.TRANSCRIPT
The basics
Focus on the crucial sweetspot at the intersection between brand innovation, leadership, ethical business models & change-management
Established in 2005 to support purpose-driven organisations and leaders accelerate breakthroughs in brands, products, services and business models
1 CEO + 30+ world-class associates to guarantee expertise & fit
Operate as social enterprise, subsidising high-impact projects esp. accelerating social entrepreneurs in Africa & Asia
Selected case studies !
Leadership & empowerment training for doctors, nurses & management of various hospital groups in UK
Top talent leadership assessment, personal leadership plan, leadership development curriculum
Top 100 leadership programme
Systemic innovation process to co-create sustainable enterprise strategy for UK built environment industry
Peer-to-Peer Coaching Program for UK Ministry of Business, Innovation & Skills
TEAM WORK CREATIVITY THRIVINGCHANGE-MAKING MINDFULNESSMAKING CHANGE
BEING GREENCREATIVITYLOVE
CONTEXTis king!
changing constantly
brands thrive when they fit context & co-create future context
empower people with a narrative that locates their role in the future
!
MALE ‘LOGIC’Sex (male) vs. gender (masculine) passion so conflict
emerging field
many un-replicated findings
shhh! I am a man
!
MARS VS. VENUS
99.8% shared genes
46% videos games
Sources: Penn State Study, Suckling & Baron-Cohen @ Cam
MALE BRAINSex hormones bathe the foetal brain
1 day old boys prefer mechanical mobile vs human face images
Sources: Baron-Cohen @ Cam
SPACEParietal cortex & hippocampus
enhanced connection between perception and coordinated action
prefer toys that can be propelled through space… hunting?
dead reckoning vs. landmarks
women can be equals with practice
Sources: Siegel & Fishbane, Sci Am
AROUSALAmygdala larger and more connected - rapid response, less control, less good with stress
rough-and-tumble play (heart pumping and adrenaline flowing) Respond more to gist vs detail
show stress as anger, irritability, recklessness
!
!
!
Sources: Goldstein & Harvard
FFFArea in the hypothalamus for sexual drive 2.5 x
dopamine: craving vs consumption… huntING not the eating
novelty & risk - coolidge effect
gay > hetero > lesbian
!
!Sources: Siegel & Fishbane, Sci Am
MISSIONbrain better at learning and performing a single task
turned on by systematic thinking
inspired to break through obstacles - COMMITMENT HUGE
! Sources: Siegel & Fishbane, Baron-Cohen
EMOTIONShighly emotional, less good at naming them
cognitively process emotion vs. empathy
multiple perspective taking BUT with A distancing
solve vs. listen
Sources: Siegel & Fishbane, Sci Am
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Leadership
3H LEADERSHIP
Emotions, feelings
Thoughts, beliefs
Actions, behaviours
BEHAVIOURS, DRIVEN BY beliefs, driven by emotions
SYSTEM favors predictability (surviving) over creativity (thriving)
!
!
Sources: Antonio D’Amasio, Baba Shiv, Andrew Newberg, Jonathan Haidt
IRRATIONAL
TESTOSTERONEachieving dominance / mission > aggression
Athletes, actors, TRADES, con artists > clerks, intellectuals
prepare for competition and challenges to status
Sources: Mogil & McGill, Godale PRSB, Eisenegger & Zurich
PARENTINGbrain re-wired by oxytocin (test. agonist) TESTOSTERONE: no kids > dads > active dads > co-sleeperS
BIG BALLS = less CLOSE DADS
low paternal BOND increases: BehavioUr problems, delinquency, depression, substance abuse
Sources: Mogil & McGill, Godale PRSB, Eisenegger & Zurich
LOVE IS…men with “warm” childhood relationships with their mothers:
earned an average of $87,000/ year more
WAY LESS likely to develop dementia when old
INCREASED effectiveness
!
warm childhood relations with fathers:
lower anxiety, greater enjoyment of vacations and increased “life satisfaction” at 75
Sources: The Grant Study
CRISIS?over 90% of the prison population; the majority of alcoholics, drug addicts and homeless people; lower levels of university attendance and life expectancy.
goals models, role models, boxer short models
DADS: example, warning or both
pressure from media, children, colleagues, lovers
often feel devalued, fragmented and misunderstood, criticised & disempowEred
‘Hegemonic masculinity’ oppressive for men
MEN’S RIGHTSmen’s movement
Million Man March
Save Indian Family
The Radical Faeries
Promise Keepers
ManKind Project
SNAG
!
Neanderthal
!
metrosexual
!
LAD
MEN COME ALIVE…with mission, adventure, exploration, curiosity
with the feminine: radiance, playfulness, softness, approval (‘good job’) with play & Children
MEN ARE…strong, compassionate, change-making,
definitive, contemplative, chivalrous, charming, charismatic, discerning,
honour, BRAVE, ADVENTUROUS, SEDuctive, craft-Y (MAKER CULTURE, COOKING)
ALL of these AND MUCH MORE
EMPOWERING MEN TO BE
THEIR BEST IN DIFFERENT CONTEXTS
ON THEIR MISSION TO
BETTER THEMSELVES AND FOR THE
WORLD
PRE-ORDER ON AMAZON
NICK JANKEL
HOW TO IGNITE YOUR CREATIVE SPIRIT WITH THE NEW SCIENCE OF BREAKTHROUGH
RECONNECT YOUR HEART. REWIRE YOUR BRAIN. REMIX YOUR WORLD.
Question us. Challenge us. Have breakthroughs with us.
wecreateworldwide. com
You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.’ !
R. Buckminster Fuller