manage complex digital assets at massive scale
TRANSCRIPT
Managing Complex Digital Assets at Massive Scale
In the beginning...
Rich media - the early years
• Traditional media outlets • Ownership generally
relegated to Marketing • Processes were fairly
mature
Digital transformation • More online • Storage is cheap and
offered by many • Borders/silos are blurring • Content is rich and deep
Growing pains • Always more content • New/evolving distribution
channels • Developing processes • Security • Ease of replication/storage
Bottom line for the Enterprise
• Content is larger in size and volume
• Content is increasingly complex with evolving data models
• Content consumption is ever-changing
• Content access is global not local
Poll Question
What are primary challenges with your current system? • A clip board just isn’t working anymore • Difficult to expand beyond workgroup solution • It can’t keep up with changing user needs • Performance is weak
Massive Scalability • Support for top rated
backend options • Hybrid architecture • HA ready • Storage options
Scale for performance
• Scale to optimize resources
• Power where needed • Configure rules for
work
Integration ready - Extensible • API’s as a rule, not an
afterthought • Powerful security/access
control • Apply business logic to
external apps • Flexible
Location, location, location? • Location agnostic • OOTB Connectors for cloud storage applications • Workflow • Security
Not just rich media, rich metadata • Sure to change • Ability to edit models and make information actionable • Harness the context of the content
