Digital Reputation ManagementTWEET NOW: @MattGentile @Century21 Social MediaIs sharing best practices on how to manage our digital reputation. #C21SMARTER

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Today’s Topics

• ZMOT

• Manage Your Digital Reputation

• Build Your Brand

• Content Saturation Index

• Search vs Display Advertising

© 2013 Century 21 Real Estate LLC. All rights reserved.

© 2013 Century 21 Real Estate LLC. All rights reserved.

© 2013 Century 21 Real Estate LLC. All rights reserved.

Zero Moment of Truth

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ZMOT - 2014

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Managing Your Digital Reputation

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Who Are You Online?

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Personal Branding

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© 2013 Century 21 Real Estate LLC. All rights reserved.

Consistent Presence Across Networks

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© 2013 Century 21 Real Estate LLC. All rights reserved.

Content Saturation Index

# Pages in Search Saturation Density

Greater than 1M Hyper Saturated

100K - 1M Over Saturated

10K – 100K Somewhat Saturated

0 – 10K Low Saturation

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Daytona Beach Real Estate

Search “Daytona Beach Real Estate” AND blog45K+ ResultsSomewhat Saturated

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Search “Ponce Inlet Real Estate” AND blog3K+ Results Great Opportunity

Ponce Inlet Real Estate

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Search “Ponce Inlet Oceanside Condos” AND blog182 ResultsGame On!

Ponce Inlet Oceanside Condos

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C21 Social Xchange®

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Visual Marketing Increases Engagement

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Market Through Video

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Videolicious

What is Videolicious?The Videolicious App empowers all CENTURY 21® System members to create sophisticated video productions, automatically, in seconds. http://playvideo.co/91aecfed-039c-4102-8e0c-82f819fc44da

Just choose your shots, tell your story, and choose your music and Videolicious will put together a professional looking video production, in seconds.

YouTube reaches more US adults ages 18-34 than any cable networkAccording to Nielsen

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Search vs. Display Advertising

© 2013 Century 21 Real Estate LLC. All rights reserved.

Display Advertising Builds Brand Awareness

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Adwords Express

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Measuring Success

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Benefits of Digital Marketing / Social

1. Increased exposure,2. Increased traffic, 3. Developed loyal fans, 4. Generated leads, 5. Improved search ranking,6. Grow business partnerships,7. Reduced marketing expenses,8. Improved sales,9. Targeted spend,10.Gain market intelligence.

© 2013 Century 21 Real Estate LLC. All rights reserved.

Influencing Your Digital Reputation

http://www.mediabistro.com/alltwitter/digital-reputation_b15401

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Share, Respond and Recognize

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Questions?

• Facebook.com/Century21

• Twitter.com/CENTURY21

• plus.google.com/+Century21

• YouTube.com/Century21

• www.linkedin.com/company/century-21• www.thinkwithgoogle.com/collections/constantly-connected.html

• blog.digitalinsights.in/social-media-users-2014-stats-numbers/05205287.html