managed cloud services cio conference oil gas

© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved

Managed Cloud Services

Balancing Availability, Performance and Security in a Hybrid Cloud Environment

Jeff HoldenVice President, Energy & Utilities

Marlabs, Inc.

Remote Communications CIO ConferenceMay 16-17, 2011Calgary, Alberta


Agenda

About Marlabs

Cloud Computing Snapshot

Private, Public, Hybrid?

Real World Scenario

Case Studies


IndustryVertical

Experience

• BFSI• Public Sector• Healthcare & Life Sciences• Energy & Utilities• Airlines & Logistics• Education

Partners

•VM Ware/Amazon Solution Providers•IBM, MSFT, Oracle•Dell, HP•IBI, QlikView, Teradata, MicroStrategy•Rigstar

DeliveryFramework

• Scalable global delivery model with centers in US and India

Organization• Founded in 1996• Headquartered in Piscataway, NJ• 2,100 associates worldwide team

Customer centric, people focused and results oriented business approach

About Marlabs

Bethlehem, PA

Curitiba, Brazil

Bangalore, India

Chicago, IL

Mysore, India

Mexico City, Mexico

Kuala Lumpur, Malaysia

London, UK

Toronto, Canada

Cheyenne, WY

HeadquartersPiscataway, NJ

Herndon, VA

Strong Global Footprint

rajendra.menon

List partnerships: VM Ware Solution Provider, Amazon Solution Provider // MS, Oracle, IBM // HP, Dell


Service Offerings

Custom Application

Services

PackagedApplication

Services

BusinessIntelligence

Testing Infrastructure Services

• Architecture & Design

• Application Development

• Application Maintenance & Support

• Migration & Modernization

• Knowledge Management

• Collaboration

• Application Portfolio Management

• Strategy & Needs Analysis

• Evaluation & Selection

• Customization & Implementation

• Maintenance & Support

• Maturity Assessment & Solution Blueprint

• Data Warehousing

• ETL, Reporting & Analytics

• Test Process Consulting

• Functional Testing

• Non-Functional Testing

• Test Automation

• End User Computing

• Enterprise Data Center Services

• Remote Infrastructure Services

• Information Security Services

• Cloud Services

• Application Management


open-sourcebusinesspolicies

What is cloud computing…

cloud

computing

distributedutilities

network

software-plus-services

syndicationparallel

ownershipinfrastructure-as-a-servicecontroltransactions

storagecompliance

accountabilitysustainability webquality-of-service

interoperability scalabilitythroughput security accessplatform-as-a-service

assurance

integration

virtualization

gridreliability

applicationssubscription

governance

software-as-a-servicemanagement

loosely-coupled

architectureprivacy

utility

authorizationservices

bandwidth

authenticationservice-oriented stewardship

identitySLA

XMLdataagility

?


“De-Fogging” The Cloud

Where does “Cloud” come from?•“Cloud” is a widely used metaphor for the Internet • The Internet is the foundation of Cloud Computing

“A pool of abstracted, highly scalable, and managed compute infrastructure capable of hosting end-customer applications and billed by consumption” Source: Forester

A Definition

$Pay-per-use for computation power

Virtually infinite computational resources

Automatic on-demand scalability

bas

ics


Real World Drivers

50

percent of business devices are expected to be smartphones by 2014

Consumerization of IT

84percent of organizations have a remote workforce

Distributed Workforce

85

percent of IT capacity is idle on average

Infrastructure Utilization

70percent of IT budgets is spent maintaining IT operations

Infrastructure Complexity


IaaS(Infrastructure-as-

a-Service)

•Server Clusters•Server Virtualization•Desktop Virtualization•Storage•WAN•Firewall

CPU RAM DISK

Network

Compute

Database

Office/Productivity

AppsCorporate OTSApps

CorporateCustom Apps

MobilitySy

s Ad

min

/ M

onito

r / M

anag

e / M

aint

ain

Service Models in The Cloud

Based on NISTDefinitions

© 2011 Marlabs, Inc. All Rights Reserved

TRADITIONALINFRASTRUCTURE

INFRASTRUCTURE AS A SERVICE

FULLY PHYSICAL

LOW UTILIZATION

LOW SERVER TO IT STAFF RATIO

LITTLE TO NO AUTOMATION

STATIC DEPLOYMENT FOR PEAK SCALE

DIFFICULT PATH TO PAAS AND PUBLIC CLOUD

PHYSICAL AND VIRTUAL

MODERATE TO HEAVY UTILIZATION

HIGH SERVER TO IT STAFF RATIO

HIGHLY AUTOMATED

DYNAMIC DEPLOYMENT FOR BALANCE

PATH TO PAAS AND PUBLIC CLOUD

IT’S ALL ABOUT EFFICIENCY

Infrastructure-as-a-Service


CPU RAM DISK

Network

Compute

Database

Office/Productivity



MobilitySy

s Ad

min

/ M

onito

r / M

anag

e / M

aint

ain

PaaS(Platform-as-a-Service)

•Business Applications •E-Mail•ERP•CRM•Collaboration•HRM•ECM

Service Models in The Cloud

Based on NISTDefinitions


Platform-as-a-ServiceTRADITIONAL

PLATFORMPLATFORM

AS A SERVICE

STATIC DEPLOYMENT FOR PEAK SCALE

SERVER, VMNETWORK, STORAGE, APP

ASSEMBLY REQUIRED

PATCH, SERVICE RELEASE, NEW VERSION

CUSTOM, INCONSISTENT

BUILT TO AVOID AND RECOVER FROM FAILURE

ON-DEMAND SCALE

APPLICATION

READY-MADE SERVICES

MAINTAINED FOR YOU

STANDARDIZED

BUILT TO EXPECT AND WITHSTAND FAILURE

IT’S ALL ABOUT THE APPLICATION


The benefits of the cloud are compelling , but what is the right

answer for your business?

Public, Private, or Hybrid?

© 2011 Marlabs, Inc. All Rights Reserved

Will your enterprise be pursuing a private cloud

computing strategy by 2012?

No4%

Maybe20%

Yes76%

Gartner, Private Cloud Computing Plans From Conference Polls, Thomas Bittman, 4/30/2010

Public vs Private Cloud


Through 2012, how will your IT organization invest in

cloud computing?

Don’t know6%

More public8%

More private75%

Neither11%


Gartner, Private Cloud Computing Plans From Conference Polls, Thomas Bittman, 4/30/2010



Global DeliveryAvailabilityStandardizationAccess to ExpertiseOn-Demand ElasticityScalabilityAutomationUniformityOutage Impact PotentialShared Environment

Public Cloud

Global DeliveryAvailabilityStandardizationAccess to ExpertiseOn-Demand ElasticityScalabilityAutomationCustomizationOutage Impact ControlPrivate Environment

Private Cloud


Hybrid Cloud

Global DeliveryAvailabilityStandardizationAccess to ExpertiseOn-Demand ElasticityScalabilityAutomationUniformityOutage Impact PotentialShared Environment

Public Cloud

Global DeliveryAvailabilityStandardizationAccess to ExpertiseOn-Demand ElasticityScalabilityAutomationCustomizationOutage Impact ControlPrivate Environment

Private CloudHybrid Cloud


Hybrid Cloud

Hybrid Cloud Two Models •Cloud Bursting ModelUtilizing cloud based resources on demand solely for short term excess capacity requirements.

• Balanced Use Model Places Systems and Applications appropriately in private and public cloud infrastructures according to key factors


INTERNET

Remote Users / Partners

VPN

Hybrid Cloud

.NET

.NET

Data Center

Core LegacySystems

.NET .NE

T

Hosted Private

BI PlatformCollaboration ToolsDevelopment Env.Web 2.0 Platforms

On Demand Temp. Storage


• Flexible - Mix and match resources between local infrastructure, (sunk cost difficult to scale) with hosted/metered infrastructure (scalable and on demand)

• Realistic - Acknowledges that not all IT resources can/should exist in public clouds today -- and some may never exist there.

• Managed Risk - Manages compliance issues, performance requirements, and security restrictions.

• Conservative - Experience with hybrid model helps get better at understanding what compute cycles and data have to be kept local and what can be processed remotely.

Hybrid Cloud


Risk A

Risk BRisk C Risk B

Do you have aggressive SLA requirements from internal and/or external clients?

Can your application afford the possibility of extended downtime during a cloud outage?

Do you require 24x7x365 or a “follow-the-sun” eco-system for your applications?

Your answers to these and similar questions will drive your selection of an appropriate cloud model.

Availability


Risk A

Risk BRisk C Risk B

Does the success of your business depend upon a consistently rapid application response time?

Do you have seasonal or similar fluctuations in workload demands?

Do you have a mature and reliable capacity planning model in place?


Performance


Risk A

Risk BRisk C Risk B

Does the application have sufficient internal security controls to protect data access and integrity?

Do you have a robust and mature audit and governance framework already in place?

Are you subject to local and/or international regulatory standards?


Security


Achieving Balance Compliance & Security

• Data Privacy• Data Security• Access Controls• Regulatory Compliance

Globalization

51°02′42″N 114°03′26″W

• Global Access• Collaborate with Off-Prem. & Partner Teams• “Follow the Sun” support• 24X7X365

Continuance & Recovery

• Continuous Monitoring• Disaster Recovery• Geographic Flexibility• Recovery SLA’s

Mobility & Virtualization

• Extend access to all corporate IT assets • Virtual office / desktop accessible from anywhere• Uniform delivery

Infrastructure Independence

• Increased Utilization• Virtualized Provisioning• Increase ROI…Lower TCO• Platform Standardization• Services not Assets

Sustainability

• Maximize Resource Utilization• Reduced Energy Consumption• Simplify end user devices


Getting There

Assessment

Support & Maintenance

Deployment

Application Enablement


Getting There

Assessment•Business & Technical Feasibility of cloud implementation

•Readiness of your organization to embrace the cloud

•Application compatibility review•Review infrastructure needs like hardware, network, security, back up, disaster management etc.

•Defining SLA requirements.•Analysis of the Cost Model


Assessment

Legacy

$

Sensitive Applications $$

Batch & Data Intensive $$$

Desktop Productivity $

Storage

$

Geographic Expansions $$

Software Dev. & Test $$

New Businesses $$$

Peak Load Demands $$$

HardMediumEasier

$$

$$ $ $

ImplementationChallenge

Value to theOrganization


Getting There

Application Enablement•Rich Internet UI Enablement•Application Standardization•Performance & Scalability Optimization

•Multi Tenancy Enablement (if applicable)

•Integration Services


Getting There

Deployment•Data Center / Deployment Architecture

•Virtualization•Tools Infrastructure•Service Delivery Automation•Define Support Mechanisms


Getting There

Support & Maintenance•Operations Management• Metrics and Reporting• SLA Enforcement• Response and Escalation Matrix• Change Management• Product Enhancements


Cloud Adoption in Energy Sector

“As more participants in the energy value chain move to cloud computing, those that hang back may find themselves at a competitive disadvantage to their cloud-enabled peers in terms of cost and effectiveness, and less able to flexibly collaborate with other organizations worldwide.” Andrew Greenway


5 Driving Forces in E&URapidly increasing amounts of data in the industry

• Complex Reservoir and Seismic Data•3D/4D Modeling•Data Intense Preventive Maintenance•Need for more storage and virtualization


5 Driving Forces in Energy SectorHigher pressure on margins

• Need for ever improving cost & investment efficiency• Rising pressure on maintenance and operating costs• Pressure to rationalize and reduce IT procurement• Rapid response to new asset start-ups in remote locations


Growing requirement for access to real-time data

5 Driving Forces in Energy Sector

• Real time monitoring to avoid costly equipment failures• Globalization of key partners and vendors• Increasingly remote locations• Geographically diverse collaboration• Increasing need for 24 hour access to data


5 Driving Forces in Energy SectorIntegration and standardization of IT operations

• Need for closer integration between applications• Need for resource consolidation• Linkage between upstream and downstream applications• Increasing usage of open standards and SOA


5 Driving Forces in Energy SectorIncreasing importance of collaboration

• Talent shortages• Drive for efficiency• Need to share data across geographies• Supply chain integration• Outsourcing


.NET

.NET

Real World

2 Seismic ExplorationSites2 Active WellSites

CorporateOffice & DataCenter

2 RemoteDrillingPlatforms

RiskManagementAnalyst

HoustonAffiliate

.NET

.NET Data VisualizationCollaborationStorage

• Data Center In A Box

• Cloud Enablement

• Application Mobility

• Managed Network Services• Managed Computing Services• Managed Database Service

• Managed Application Services• Desktop Virtualization•Productivity & Collaboration

• Web Enablement• Thin Client Optimization• Mobile Application Development


Managed Network Services•Firewall and Router Management•Log monitoring and management•Interface Management•Change control•Patch management and upgrades•Security and Compliance management

CPU RAM DISK

Network

Compute

Database

Office/Productivity



Mobility

Sys

Adm

in /

Mon

itor /

Man

age

/ Mai

ntai

n


Managed Compute Services

CPU RAM DISK

Network

Compute

Database

Office/Productivity



Mobility

Sys

Adm

in /

Mon

itor /

Man

age

/ Mai

ntai

n

•Windows Administration services• Active Directory management• User / Group management• Policy management• Patch Management and Upgrades• Security & Compliance management

•Linux Administration Services• User Management• File system management• Log management• Security and Compliance

management


Managed Database Services

CPU RAM DISK

Network

Compute

Database

Office/Productivity



Mobility

Sys

Adm

in /

Mon

itor /

Man

age

/ Mai

ntai

n

•Database Administration Services• User , Objects management• Log monitoring

•Database Operation Services• Database Cloning• Backup and Recovery

•Database Optimization Services• Performance tuning


CPU RAM DISK

Network

Compute

Database

Office/Productivity



Mobility

Sys

Adm

in /

Mon

itor /

Man

age

/ Mai

ntai

n

Exchange Services

•Mailbox management•Message queue management•Mail store management•Security and Compliance

SharePoint Services

•Content Management•Site management•Metadata management•Security and Compliance


CPU RAM DISK

Network

Compute

Database

Office/Productivity



Mobility

Sys

Adm

in /

Mon

itor /

Man

age

/ Mai

ntai

n

Cloud Enablement

•Cloud Readiness Assessment•SOA & Integration•Managed Application Services•Cloud Migration and Management•Cloud Governance

Application Mobility•Thin Client Optimization•Virtual Desktop (PCoIP)•Legacy to Cloud Transformation• Mobile Application Development


Chanel is a global leader in fashion and cosmetics industry

Migrate applications from On-premise to Off-premise Cloud for increased availability

Reduce IT Operational costs 24x7 application support requirements Leverage Cloud for Disaster Recovery and business continuity

Increased availability SLA Reduced Opex On demand IaaS

Vmware-based private cloud for increased Elasticity vMotion-based Disaster Recovery and Business Continuity Ms Exchange migration and upgrade to 2010 MS SharePoint portal with global accessibility 99.99% application availability Self service portal for IaaS

Client Profile

Business Driver

Scope of Services

Solution Highlights

Client Benefits

Microsoft Exchange on Private Cloud Microsoft SharePoint on Private Cloud 24x7 Monitoring & Management of Cloud infrastructure

Moving Apps to a Private Cloud at Chanel


A local government committed to providing online services for its citizens in North America

Secure Private Cloud for Online Web & Content Management Services

99.9% Uptime of Services Provide 24x7 Application Monitoring Provide Disaster Recovery Data Center Capabilities

Single Point of Accountability from Marlabs as the Service Integration Partner for IT Infrastructure Services and Application Management

Accelerated Transition without affecting Service Delivery

24X 7 Global Command Center Support Metrics Driven Service Levels VMWare - Virtualized Platform SQL Server 2005 Clustering Google Search Appliance for Faster Search Capabilities Multi Site Disaster Recovery Data Center

Client Profile

Business Driver

Scope of Services

Solution Highlights

Client Benefits

Managing Private Cloud for Arlington County, VA

Infrastructure Design Windows Server Management, Backup and Recovery Production Infrastructure and Application Monitoring Remote Database Management Enterprise Content Management


A comprehensive human services agency that delivers foster care programs, group homes, and outpatient mental health clinics directly to individuals and families

Securely Host Website, Applications and Email Services at Marlabs Data Center

Remote Administration of Satellite Offices Provide Disaster Recovery Data Center Capabilities

Accelerated Transition without affecting Service Delivery Savings on CAL Costs by Migrating to Apple Email Platform

ITIL based IT Service Desk Support Apple Email Support Bi-Directional Data Synchronization between Primary , DR and

Satellite Offices using Marlabs Developed Solution Parallels Based Private Cloud Disaster Recovery Data Center

Client Profile

Business Driver

Scope of Services

Solution Highlights

Client Benefits

Apple X Serve Management & Support Windows to Mac Migration Backup & Recovery

Managing Private Cloud for Contemporary Therapeutic Services


A self regulatory body that independently assigns ratings , enforces advertisement guidelines and ensures responsible online privacy practices for the interactive entertainment software industry

Provide Disaster Recovery Solution 24x7 Application Monitoring

Full Capacity Disaster Recovery Capabilities Remote Monitoring using Open Source Monitoring Tools

Reducing TCO of Monitoring Infrastructure

24X 7 Global Command Center Support for Remote Monitoring of Client Infrastructure

ITIL based IT Service Desk Support Linux Administration Amazon EC-2 Maintenance and Monitoring support Intra Site Disaster Recovery Data Center

Client Profile

Business Driver

Scope of Services

Solution Highlights

Client Benefits

Managing Public Cloud (Amazon) for ESRB

Disaster Recovery Data Center Setup Linux Server Management Backup & Recovery 24x7 Remote Monitoring Services


INTEGRITY

AVAILABILITY

ACCOUNTABILITY

Cloud Provider Checklist

CONFIDENTIALITY


SOMEONE WHO:

Do Not Try This at Home….

Partner With a Trusted Advisor

Understands your industry

and your business

1

Has IT expertise and the right skill sets for your application

pool

2

Can create the right IT solution for

your business

3

Lets you focus on

what matters most, your business

4


Thank You

Remote Communications CIO ConferenceMay 16-17, 2011Calgary, Alberta

Jeff HoldenVice President, Energy & Utilities

Marlabs, Inc.

managed cloud services cio conference oil gas

Business

application management

application development

information security

remote infrastructure

knowledge management

energy utilitiesmarlabs

data warehousing

test automation