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    CASE STUDY

    OF AN

    EDUCATIONAL

    MANAGER

    PROJECT By: D.VIMALA DHARISHINI

    PGDME

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    1. INTRODUCTION

    Education is changing fast. It has gone beyond the traditional four walls

    of the classroom. It is now web based and learners can work at their

    pace, seek knowledge and change geographic locations without losing

    ground. The job of those heading educational institutions in this

    dynamic sector is not an easy one and as such will be faced with more

    challenges of increasing students, changes in learning methods as well as

    managing resources.

    This paper aims to highlight the necessary managerial skills of

    educational institutions require to ensure greater accountability,

    efficiency and continued excellence in teaching and research. It tacklesall the key areas central to the job of managing in education, be it at

    primary or tertiary level.

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    2.MANAGEMENT SKILLS: What are they?

    ccordingto !ayol "#$%$& as cited in 'ole "())%&, *to manage isto forecast and plan, to organi+e, to coordinate and to control.

    Therefore, to be able manage effectively, certain skills are

    required. -ifferent writers on the topic have come up with

    several management skills. owever, I have decided to buttress

    on /ohn 0ehs list as identified in his article on ManagementPyramid.

    #. 1lanning23etting 4oals

    (. 5rgani+ing

    6. -irecting

    %. 'ontrolling

    7. 8otivation

    9. Training and 'oaching

    :. Involvement2Teamwork

    ;. Time 8anagement

    $. 3elf 8anagement

    #).

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    3.MANAGEMENT SKILLS PYRAMID

    The management skills pyramid shows the skills a manager must master

    to be successful and shows how these management skills build on each

    other towards success.

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    1.Pa!!"!#:

    1lanning involves estimating future conditions and circumstances and

    making decisions based on these estimations about what work is to be

    done by those involved in the management of the educational sector.

    =hat heads of educational institutions need to understand is the rapid

    transformation in the education sector. In achieving a sustainable system

    inline with this transformation, plans need to be long term and should

    therefore, be reviewed periodically.

    -an 1ower in his article what are planning skills suggested that planning

    skills should be developed in relation to the following seven competency

    areas>

    naly+ing and interpreting data and situations

    #. -iagnosing problems and identifying relevant causal factors

    (. 1redicting and forecasting

    6. 4oal setting and identifying possible courses of action

    %. Evaluating and comparing possible courses of action

    7. 'ommunicating

    9. Implementing actions and monitoring them.

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    1lanning in educational instituitions should involve making

    arrangements for human resources such as the number of students

    that should be admitted, the number of teachers needed, the

    financial standing of the institution, the culture that should be

    adopted as well as the aims and functions of the educational

    institution.

    2.Or#a!"$"!#:

    rranging everything and persons "all resources& to be at the right

    place and at the right time so that the performance of tasks may

    proceed smoothly.

    3.C%%r&"!at"!#:

    Ensuring that the activities and contributions of all those working

    in the enterprise are properly combined and aligned to form abalanced and harmonious effective unit.

    '.D"re(t"!#:

    -eciding who, when and how employees carry out the tasks

    allocated to them.

    ).C%!tr%"!#:

    'hecking regularly to ensure that performance tallies with plans,

    and if not, find out why, then review and take appropriate actions.

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    *.Sta++"!#:

    8aking sure the enterprise has the work?force it requires, and that

    all the staff are properly trained and groomed for current and future

    challenges.

    ,.M%t"-at"!#:

    Ensuring that the urges, drives, desires, aspirations, striving or

    needs of employees are observed and harnessed as a way of

    influencing them to perform at a level high enough for

    achievement of the goals of the enterprise.

    .C%//0!"(at"!#:

    8aking sure information flows freely downwards, upwards and

    side?ways so that management and the workforce know

    sufficiently enough to take informed and productive decisions and,

    at the same time, ensuring healthy relationships among individuals

    and units of the enterprise.

    8arshaling 0esources> Ensuring efficient allocation of resources ?

    human, money "financial&, materials and machines, in the

    operation of the business.

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    .%re(at"!#>

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    '.TIME MANAGEMENT

    1. It is generally acceptable that managers of large enterprises

    must worry about time management. It is however wrongly

    assumed by many people that time management is not a serious

    problem to the small enterprise operator. @othing can be further

    from the truth. There are obvious differences between problems of

    time management in the context of managers of large enterprises

    and those of small enterprises.

    (. The large enterprise manager, for instance, has to worry

    about how much time he devotes to meetings, how many

    interruptions he has to contend with, how to schedule the many

    business visitors that come to see him and whom it is beneficial for

    him to seeA the drop?by visitors without appointment, some of

    whom he still must see, etc. The small enterprise manager has a

    different set of problems. e worries about how much he has to

    achieve each day, all the same.

    6. journey of #),))) miles, they say, starts with one step.

    Bery often we are bogged down trying to do the spectacular,

    forgetting that it is through bits by bits that spectacular deeds are

    done. =hat you do every day and every hour counts a lot.

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    %. I therefore recommend that you start by listing out each day

    what you want to achieve. Cou can do this the night before or early

    in the morning before setting out for the dayDs business.

    7. =hen you list out those things you want to do and you

    ensure that they relate to the goals you have already set, you will

    discover that gradually and steadily, you will be working towards

    the goals. The daily achievements you score also give you great

    satisfaction and a sense of accomplishment. I find that listing out

    my priorities on a daily basis and working on them, ticking them

    one by one, helps me a lot.

    9. =hat happens when you donDt have such a list Cou will still

    have things to doA but either they will be aimlessly carried out,

    unrelated to your goals, or you will simply be mobilised by other

    people to pursue their own agenda. -onDt leave any free time. The

    FdevilF will always find you work to do.

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    ).T"/e Ma!a#e/e!t I! E&0(at"%!

    Time management for educational institutions aptly captured by

    the drawing up of the school curricula and time tabling. The

    simplest thing all stakeholders in the education sector should do is

    to make a To?-o?

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    *.TYPES O SKILLS

    Lea&erh"7 S5":

    There are various challenges which educational instituitions are

    faced with. These include managing change, resources, strategy

    and self. To overcome these challenges, those heading these

    institutions in various capacities from Bice chancellor, deans of

    faculties, heads of departments, senior lecturers down to even class

    representatives need leadership skills.

    C%!(e7t0a S5": t the top?level management positions in

    educational institutions, conceptual skills are required. These skills

    utili+e managements ability to form concepts. Such s!""s!nc"u#e th!n!n$ cre%t!&e"'( formu"%t!n$ %)str%ct!ons(

    %n%"'*!n$ comp"e+ s!tu%t!ons( "o$!c%" re%son!n$(

    ,u#$ment %n# so"&!n$ pro)"ems. These s!""s %re

    cons!#ere# to )e %n !nte$r%" re-u!rement for

    e+ecut!&es !n top"e&e" m%n%$ement pos!t!ons.

    I!ter7er%!a S5":These are skills used when interacting with

    people. 3ome writers refer to them as communications skills or

    people skills. It is important to note that the way and manner in

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    ,.The +%%8"!# 7%"!t ha-e 6ee! 0##ete& t% e9er("e

    ea&erh"7 5":

    0emember, you can be a great influence on the initiative and drive

    of those you coach or supervise.

    #. e e!th0"at"( a!& (%!t"!0ay look for ways to maintain

    morale, build confidence, and motivate.

    (. e a #%%& "te!er. Talking about a situation or a problem

    expands communication so that understanding is improved.

    6. D% a #%%& ;%6of planning and scheduling. Geep your team

    informed so they will understand their role in the organi+ation and

    will tend not to be confused.

    %. Kee7 7e%7e 60y. 4enerally, people would like to have too

    much to do than not enough to do. They lose self esteem if they are

    not kept busy, and then productivity falls off dramatically.

    7. Try t% %-e 7r%6e/ 7r%/7ty.

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    ;. Sh%8 y%0r h0/a! "&e. -emonstrate that you care about

    someone by visiting them when they are in the hospital or on

    extended sick leave. =ish someone a happy birthday. 0emember

    their employment anniversary.

    $. e +a"r. -o not favor people. 1raise them when it is due and

    constructively critici+e when it is due.

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    .GOALS AND GOAL SETTING

    Ma!a#e/e!t 6y O6;e(t"-e

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    5bjectives

    mission, according to 0ouillard, is a Hgeneral statement through

    which a person specifies the overall strategy or intent that governs

    the goals and objectivesF. mission is really a Freason for beingF

    of the enterprise which may be stated in general terms such as Fto

    provide efficient services at a profit and remain a good citi+en,

    friendly to the environment.F

    goal as we have seen has to be more specific and 0ouillard

    defines it as Fa specific and measurable accomplishment to be

    achieved within a specified time and cost constraintsF. 5bjectives

    on the other hand can be regarded as tactics that a person uses to

    reach and achieve goals.

    >%8 t% Set A(h"e-a6e G%a

    It is advisable that the small enterprise owner discusses with his

    staff and obtains their commitment in their specific areas of

    contribution before writing out goals. If you write out goals and

    distribute them, your staff may feel alienated and may protest, evenif they donDt speak out. The best way is to discuss with them and

    obtain their contributions before setting out the goals in writing.

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    8any studies have demonstrated that employees get more

    committed, work harder and produce more when they are involved,

    and when they understand the goal, the overall significance of their

    individual contributions and the higher purpose for what they are

    asked to do. I find no better example than the one cited by

    There were these airplane construction workers who were divided

    in two groups. 8embers of one group simply did what they were

    told to do. 8embers of the second group were taken to the

    engineering lab and shown how their particular pieces were part of

    a magnificent jet that would fly higher and faster than any jet had

    ever flown before. 3omething surprising happened. =ithout any

    additional incentive, the commitment, performance and pro?

    ductivity of the second group soared.

    =hat was responsible for this dramatic difference in achievement

    The answer is simple. It was because the second group knew how

    important their contribution was to the larger plan ? the goal.

    E9a/7e %+ S7e("+"( G%a

    3ay you hope to improve your sales performance by 6)J over lastyearDs figure while keeping constant the ratio of cost of advertising

    to sales. 3o, if you achieved #)),))) units, you are aiming at

    #6),))) units by the end of the year in question. This objective is

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    specific, measurable and has a time frame within which it should

    be achieved. If you discover that your operational costs are

    unusually high, you may set a target of cutting down such costs by

    ()J or whatever reali+able benchmark you will set for yourself

    over a given period.

    reas where the small entrepreneurs can set goals are many. ere

    are some>

    #.

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    >%8 t% A(h"e-e Y%0r Set G%a

    The first step is to clarify your priorities and mission. Then you set

    the goalsTo achieve your goals, as 0ouillard points out, you will

    need to formulate action plans which should be carefully and

    comprehensively done. fter this, you can embark on the careful

    and comprehensive implementation of the plans. s you

    implement, you need to continue to monitor your results as

    compared to your original plan. Cou will find that some things turn

    out fine while others may not work. Cou need at this stage to

    revise your objectives, tactics and strategies "but not your goal&.

    Cou can change your tactics and apply what you find to be

    working.

    egin the cycle again by implementing your revised action plans,

    monitoring progress and revising tactics "objectives& as may be

    necessary. 'ontinue doing this until your goal is achieved.

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    .TEAM WORK

    Chara(ter"t"( %+ >"#h 7er+%r/"!# Tea/

    Tea/ Me/6er>

    #. 3hare a common purpose 2goals

    (. uild relationships for trust and respect

    6. alance task and process

    %. 1lan thoroughly before acting

    7. Involve members in clear problem?solving and decision

    making procedures

    9. 0espect and understand each others HdiversityK

    :. Balue synergism and interdependence

    ;. Emphasi+e and support team goals

    $. 0eward individual performance that supports the team

    #). 'ommunicate effectively

    ##. 1ractice effective dialogue instead of debate identify and

    resolve group conflicts

    #(. Bary levels and intensity of work

    #6. 1rovide a balance between work and home

    #%. 'ritique the way they work as a team, regularly and

    consistently

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    #7. 1ractice continuous improvement

    14.EMPLOYEE MOTIATION

    M%t"-at"%! &e+"!e&

    8otivation can be defined as, Hthe processes, both instinctive and

    rational, by which people seek to satisfy their basic drives,

    perceived needs and personal goals, which trigger human

    behaviourK "'ole, #$$7>##$&. It is also seen as an Hinternal force,

    which arouses, regulates and sustains all our more important

    actionsK "Bernon, #$9$>#&. 8otivation is about what can be done

    to achieve sustained high levels of performance through people.

    8otivation is concerned with the forces within a person that affect

    his or her direction, intensity, and persistence of voluntary

    behaviour "8c3hane and 4linow ())6&. 3isk aptly observes that

    the task involved in the study of motivation is HL to answer the

    why of human behaviourK. "#$:6>7%7&. This why of human act is

    called *motive. 8otive in turn, is a psychological or internal

    process initiated by some need or drive which leads to activity

    satisfying that need "5ladele ())%>#)#&. 1eoples motives

    determine the goals they seek. !or example, hunger and thirst lead

    one to seek food and drink. 'losely related "but not the same with

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    motivation& is job satisfaction. This review shall deal with

    motivation first since it is regarded as a necessary condition for job

    satisfaction, also termed by other researchers as job commitment or

    employee engagement "cf. 'hapman and

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    social systems> the attainment of goals within each of these social

    systems serves to satisfy needs of individuals. Though high

    productivity is seldom a goal, it may lead to goal fulfillment, and

    that can create a feeling of satisfaction. olistically, the industrial

    worker is a member of four social systems. ccording to Gat+ and

    Gahn "#$7(>97)?997&, the systems are>

    #. double?sided system M outside the plant and within the

    plantA

    (. system of relationship with co?workersA

    6. system of the formal union structure andA

    %. n organisational system of the company itself.

    7. s earlier implied, an individual finds his or herself working

    amidst the four systems enumerated above and this has practical

    implications for the individual in the context of the workplace.

    Ty7e %+ /%t"-at"%!:

    s rmstrong "())#>#77& points out, there are two ways in which

    motivation can take place in the work place. !irst of all, people can

    motivate themselves. ow can they do that They can do this by

    seeking, finding and carrying out work "or being given work& that

    satisfies their needsA or work that leads them to expect that theirgoals can be achieved. 3econdly, people can be motivated by

    management though methods that include such things like pay,

    promotion, praise, recognition, etc.

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    r%/ a!%ther &"/e!"%!@ >ert$6er# et a

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    E/7%yee /%t"-at"%! "! the 8%r57a(e

    It is a managers duty to get things done through employees, and

    he2she needs to motivate them before he can succeed. ctually, the

    subject of motivation is often poorly defined so, the meaning is

    blurred. Nnless one studies and understands human nature, as

    ccel?Team "online& observes, the problem will persist. The team

    views that because human nature is simultaneously both very

    simple and yet very complex, an appreciation of such presumed

    absurdity HL is a prerequisite to effective employee motivation in

    the workplace and therefore effective management and leadershipK

    "ccel?Team online&. 3o, whether teachers are expected to excel in

    the workplace or in the ivory tower, they must be persuaded

    towards motivation either intuitively or by an external stimulus.

    The manager2administrator has the duty to find out whether the

    employees are born with the self?motivation. If they are not, they

    can be conscientised because motivation is a skill that can be learnt

    in order to perform. To perform effectively, the

    administrator2principal may have to humble himself or herself toknow the rudiments of motivation so as to make teachers perform.

    1erformance, in turn, is the sum of ability and motivation, which

    can be expressed as>

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    /ob 1erformance O 3 "ability&"motivation&.

    gain, one cannot have ability without the relevant education,

    experience, and training. The improvement of ability is a slow and

    long process. 8otivation, on the other hand is improved quickly.

    e that as it may, because there are several alternatives to

    approaching motivation, the uninitiated manager2principal may not

    be able to differentiate between the kickoff point and the

    destination mark. s a guideline, suggested strategies for

    motivation. These are>

    #. 1ositive reinforcement2high expectationsA

    (. Effective discipline and punishmentA

    6. Treating people fairlyA

    %. 3atisfying employees needsA

    7. 3etting work?related goalsA

    9. 0estructuring jobs andA

    :. asing rewards on job performance.

    0elevant surveys can reveal the expected treatment of employees.

    It would be discovered that the things that matter to some people

    definitely do not matter to others and may not serve as successfulmotivators in the departments where such people work. The ratings

    differed slightly between men and women though both groups

    upheld security as the highest rated factor.

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    5ther factors includedA

    #.dvancementA

    (.Type of work andA

    6.'ompany M proud to work for.

    %.oth groups rated factors such as pay benefits and working

    conditions very low. This means that, contrary to common belief,

    money is not the prime motivator. 0ather, to summari+e the task of

    an administrator, that successfully motivate their employees

    through two key steps>

    #.

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    %. private tasks "from telephoning friends to surfing the internet&A

    gossip and, at worst, active rumour?mongering or disruption of

    othersA

    7. buckling of the system "e.g. embellishing claims for expenses&A

    challenging of policyA

    9. willingness to take responsibilityA

    :. level of creative contributionsA

    ;. punctuality "e.g. being late for meetings or finding reasons to go

    home early&A

    $. maintenance of the organisation culture

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    12."6"%#ra7y:

    8anagement thought by 3.-wara

    dmin and management of education by -r.3.0.pandya

    'ole, 4. "())%&, 8anagement Theory and 1ractice. "9th ed.&

    Tom 0ennie.

    1eter, 8. "())%&. The igher Education 8anagers andbook>

    Effective leadership and management in universities and colleges.

    0outledge!almer.

    http/00111.&o"stu#'.%c.u0Interperson%"S!""s.htm"

    Pccessed ## @ovember ()#)Q.

    http/00111.)us!ness#!ct!on%r'.com0#ef!n!t!on0techn!c%

    "s!""s.htm"

    http://www.volstudy.ac.uk/Interpersonal_Skills.htmlhttp://www.businessdictionary.com/definition/technical-skills.htmlhttp://www.businessdictionary.com/definition/technical-skills.htmlhttp://www.businessdictionary.com/definition/technical-skills.htmlhttp://www.businessdictionary.com/definition/technical-skills.htmlhttp://www.volstudy.ac.uk/Interpersonal_Skills.html