managememanagement skills in educationnt skills in education
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CASE STUDY
OF AN
EDUCATIONAL
MANAGER
PROJECT By: D.VIMALA DHARISHINI
PGDME
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1. INTRODUCTION
Education is changing fast. It has gone beyond the traditional four walls
of the classroom. It is now web based and learners can work at their
pace, seek knowledge and change geographic locations without losing
ground. The job of those heading educational institutions in this
dynamic sector is not an easy one and as such will be faced with more
challenges of increasing students, changes in learning methods as well as
managing resources.
This paper aims to highlight the necessary managerial skills of
educational institutions require to ensure greater accountability,
efficiency and continued excellence in teaching and research. It tacklesall the key areas central to the job of managing in education, be it at
primary or tertiary level.
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2.MANAGEMENT SKILLS: What are they?
ccordingto !ayol "#$%$& as cited in 'ole "())%&, *to manage isto forecast and plan, to organi+e, to coordinate and to control.
Therefore, to be able manage effectively, certain skills are
required. -ifferent writers on the topic have come up with
several management skills. owever, I have decided to buttress
on /ohn 0ehs list as identified in his article on ManagementPyramid.
#. 1lanning23etting 4oals
(. 5rgani+ing
6. -irecting
%. 'ontrolling
7. 8otivation
9. Training and 'oaching
:. Involvement2Teamwork
;. Time 8anagement
$. 3elf 8anagement
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3.MANAGEMENT SKILLS PYRAMID
The management skills pyramid shows the skills a manager must master
to be successful and shows how these management skills build on each
other towards success.
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1.Pa!!"!#:
1lanning involves estimating future conditions and circumstances and
making decisions based on these estimations about what work is to be
done by those involved in the management of the educational sector.
=hat heads of educational institutions need to understand is the rapid
transformation in the education sector. In achieving a sustainable system
inline with this transformation, plans need to be long term and should
therefore, be reviewed periodically.
-an 1ower in his article what are planning skills suggested that planning
skills should be developed in relation to the following seven competency
areas>
naly+ing and interpreting data and situations
#. -iagnosing problems and identifying relevant causal factors
(. 1redicting and forecasting
6. 4oal setting and identifying possible courses of action
%. Evaluating and comparing possible courses of action
7. 'ommunicating
9. Implementing actions and monitoring them.
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1lanning in educational instituitions should involve making
arrangements for human resources such as the number of students
that should be admitted, the number of teachers needed, the
financial standing of the institution, the culture that should be
adopted as well as the aims and functions of the educational
institution.
2.Or#a!"$"!#:
rranging everything and persons "all resources& to be at the right
place and at the right time so that the performance of tasks may
proceed smoothly.
3.C%%r&"!at"!#:
Ensuring that the activities and contributions of all those working
in the enterprise are properly combined and aligned to form abalanced and harmonious effective unit.
'.D"re(t"!#:
-eciding who, when and how employees carry out the tasks
allocated to them.
).C%!tr%"!#:
'hecking regularly to ensure that performance tallies with plans,
and if not, find out why, then review and take appropriate actions.
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*.Sta++"!#:
8aking sure the enterprise has the work?force it requires, and that
all the staff are properly trained and groomed for current and future
challenges.
,.M%t"-at"!#:
Ensuring that the urges, drives, desires, aspirations, striving or
needs of employees are observed and harnessed as a way of
influencing them to perform at a level high enough for
achievement of the goals of the enterprise.
.C%//0!"(at"!#:
8aking sure information flows freely downwards, upwards and
side?ways so that management and the workforce know
sufficiently enough to take informed and productive decisions and,
at the same time, ensuring healthy relationships among individuals
and units of the enterprise.
8arshaling 0esources> Ensuring efficient allocation of resources ?
human, money "financial&, materials and machines, in the
operation of the business.
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.%re(at"!#>
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'.TIME MANAGEMENT
1. It is generally acceptable that managers of large enterprises
must worry about time management. It is however wrongly
assumed by many people that time management is not a serious
problem to the small enterprise operator. @othing can be further
from the truth. There are obvious differences between problems of
time management in the context of managers of large enterprises
and those of small enterprises.
(. The large enterprise manager, for instance, has to worry
about how much time he devotes to meetings, how many
interruptions he has to contend with, how to schedule the many
business visitors that come to see him and whom it is beneficial for
him to seeA the drop?by visitors without appointment, some of
whom he still must see, etc. The small enterprise manager has a
different set of problems. e worries about how much he has to
achieve each day, all the same.
6. journey of #),))) miles, they say, starts with one step.
Bery often we are bogged down trying to do the spectacular,
forgetting that it is through bits by bits that spectacular deeds are
done. =hat you do every day and every hour counts a lot.
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%. I therefore recommend that you start by listing out each day
what you want to achieve. Cou can do this the night before or early
in the morning before setting out for the dayDs business.
7. =hen you list out those things you want to do and you
ensure that they relate to the goals you have already set, you will
discover that gradually and steadily, you will be working towards
the goals. The daily achievements you score also give you great
satisfaction and a sense of accomplishment. I find that listing out
my priorities on a daily basis and working on them, ticking them
one by one, helps me a lot.
9. =hat happens when you donDt have such a list Cou will still
have things to doA but either they will be aimlessly carried out,
unrelated to your goals, or you will simply be mobilised by other
people to pursue their own agenda. -onDt leave any free time. The
FdevilF will always find you work to do.
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).T"/e Ma!a#e/e!t I! E&0(at"%!
Time management for educational institutions aptly captured by
the drawing up of the school curricula and time tabling. The
simplest thing all stakeholders in the education sector should do is
to make a To?-o?
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*.TYPES O SKILLS
Lea&erh"7 S5":
There are various challenges which educational instituitions are
faced with. These include managing change, resources, strategy
and self. To overcome these challenges, those heading these
institutions in various capacities from Bice chancellor, deans of
faculties, heads of departments, senior lecturers down to even class
representatives need leadership skills.
C%!(e7t0a S5": t the top?level management positions in
educational institutions, conceptual skills are required. These skills
utili+e managements ability to form concepts. Such s!""s!nc"u#e th!n!n$ cre%t!&e"'( formu"%t!n$ %)str%ct!ons(
%n%"'*!n$ comp"e+ s!tu%t!ons( "o$!c%" re%son!n$(
,u#$ment %n# so"&!n$ pro)"ems. These s!""s %re
cons!#ere# to )e %n !nte$r%" re-u!rement for
e+ecut!&es !n top"e&e" m%n%$ement pos!t!ons.
I!ter7er%!a S5":These are skills used when interacting with
people. 3ome writers refer to them as communications skills or
people skills. It is important to note that the way and manner in
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,.The +%%8"!# 7%"!t ha-e 6ee! 0##ete& t% e9er("e
ea&erh"7 5":
0emember, you can be a great influence on the initiative and drive
of those you coach or supervise.
#. e e!th0"at"( a!& (%!t"!0ay look for ways to maintain
morale, build confidence, and motivate.
(. e a #%%& "te!er. Talking about a situation or a problem
expands communication so that understanding is improved.
6. D% a #%%& ;%6of planning and scheduling. Geep your team
informed so they will understand their role in the organi+ation and
will tend not to be confused.
%. Kee7 7e%7e 60y. 4enerally, people would like to have too
much to do than not enough to do. They lose self esteem if they are
not kept busy, and then productivity falls off dramatically.
7. Try t% %-e 7r%6e/ 7r%/7ty.
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;. Sh%8 y%0r h0/a! "&e. -emonstrate that you care about
someone by visiting them when they are in the hospital or on
extended sick leave. =ish someone a happy birthday. 0emember
their employment anniversary.
$. e +a"r. -o not favor people. 1raise them when it is due and
constructively critici+e when it is due.
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.GOALS AND GOAL SETTING
Ma!a#e/e!t 6y O6;e(t"-e
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5bjectives
mission, according to 0ouillard, is a Hgeneral statement through
which a person specifies the overall strategy or intent that governs
the goals and objectivesF. mission is really a Freason for beingF
of the enterprise which may be stated in general terms such as Fto
provide efficient services at a profit and remain a good citi+en,
friendly to the environment.F
goal as we have seen has to be more specific and 0ouillard
defines it as Fa specific and measurable accomplishment to be
achieved within a specified time and cost constraintsF. 5bjectives
on the other hand can be regarded as tactics that a person uses to
reach and achieve goals.
>%8 t% Set A(h"e-a6e G%a
It is advisable that the small enterprise owner discusses with his
staff and obtains their commitment in their specific areas of
contribution before writing out goals. If you write out goals and
distribute them, your staff may feel alienated and may protest, evenif they donDt speak out. The best way is to discuss with them and
obtain their contributions before setting out the goals in writing.
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8any studies have demonstrated that employees get more
committed, work harder and produce more when they are involved,
and when they understand the goal, the overall significance of their
individual contributions and the higher purpose for what they are
asked to do. I find no better example than the one cited by
There were these airplane construction workers who were divided
in two groups. 8embers of one group simply did what they were
told to do. 8embers of the second group were taken to the
engineering lab and shown how their particular pieces were part of
a magnificent jet that would fly higher and faster than any jet had
ever flown before. 3omething surprising happened. =ithout any
additional incentive, the commitment, performance and pro?
ductivity of the second group soared.
=hat was responsible for this dramatic difference in achievement
The answer is simple. It was because the second group knew how
important their contribution was to the larger plan ? the goal.
E9a/7e %+ S7e("+"( G%a
3ay you hope to improve your sales performance by 6)J over lastyearDs figure while keeping constant the ratio of cost of advertising
to sales. 3o, if you achieved #)),))) units, you are aiming at
#6),))) units by the end of the year in question. This objective is
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specific, measurable and has a time frame within which it should
be achieved. If you discover that your operational costs are
unusually high, you may set a target of cutting down such costs by
()J or whatever reali+able benchmark you will set for yourself
over a given period.
reas where the small entrepreneurs can set goals are many. ere
are some>
#.
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>%8 t% A(h"e-e Y%0r Set G%a
The first step is to clarify your priorities and mission. Then you set
the goalsTo achieve your goals, as 0ouillard points out, you will
need to formulate action plans which should be carefully and
comprehensively done. fter this, you can embark on the careful
and comprehensive implementation of the plans. s you
implement, you need to continue to monitor your results as
compared to your original plan. Cou will find that some things turn
out fine while others may not work. Cou need at this stage to
revise your objectives, tactics and strategies "but not your goal&.
Cou can change your tactics and apply what you find to be
working.
egin the cycle again by implementing your revised action plans,
monitoring progress and revising tactics "objectives& as may be
necessary. 'ontinue doing this until your goal is achieved.
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.TEAM WORK
Chara(ter"t"( %+ >"#h 7er+%r/"!# Tea/
Tea/ Me/6er>
#. 3hare a common purpose 2goals
(. uild relationships for trust and respect
6. alance task and process
%. 1lan thoroughly before acting
7. Involve members in clear problem?solving and decision
making procedures
9. 0espect and understand each others HdiversityK
:. Balue synergism and interdependence
;. Emphasi+e and support team goals
$. 0eward individual performance that supports the team
#). 'ommunicate effectively
##. 1ractice effective dialogue instead of debate identify and
resolve group conflicts
#(. Bary levels and intensity of work
#6. 1rovide a balance between work and home
#%. 'ritique the way they work as a team, regularly and
consistently
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#7. 1ractice continuous improvement
14.EMPLOYEE MOTIATION
M%t"-at"%! &e+"!e&
8otivation can be defined as, Hthe processes, both instinctive and
rational, by which people seek to satisfy their basic drives,
perceived needs and personal goals, which trigger human
behaviourK "'ole, #$$7>##$&. It is also seen as an Hinternal force,
which arouses, regulates and sustains all our more important
actionsK "Bernon, #$9$>#&. 8otivation is about what can be done
to achieve sustained high levels of performance through people.
8otivation is concerned with the forces within a person that affect
his or her direction, intensity, and persistence of voluntary
behaviour "8c3hane and 4linow ())6&. 3isk aptly observes that
the task involved in the study of motivation is HL to answer the
why of human behaviourK. "#$:6>7%7&. This why of human act is
called *motive. 8otive in turn, is a psychological or internal
process initiated by some need or drive which leads to activity
satisfying that need "5ladele ())%>#)#&. 1eoples motives
determine the goals they seek. !or example, hunger and thirst lead
one to seek food and drink. 'losely related "but not the same with
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motivation& is job satisfaction. This review shall deal with
motivation first since it is regarded as a necessary condition for job
satisfaction, also termed by other researchers as job commitment or
employee engagement "cf. 'hapman and
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social systems> the attainment of goals within each of these social
systems serves to satisfy needs of individuals. Though high
productivity is seldom a goal, it may lead to goal fulfillment, and
that can create a feeling of satisfaction. olistically, the industrial
worker is a member of four social systems. ccording to Gat+ and
Gahn "#$7(>97)?997&, the systems are>
#. double?sided system M outside the plant and within the
plantA
(. system of relationship with co?workersA
6. system of the formal union structure andA
%. n organisational system of the company itself.
7. s earlier implied, an individual finds his or herself working
amidst the four systems enumerated above and this has practical
implications for the individual in the context of the workplace.
Ty7e %+ /%t"-at"%!:
s rmstrong "())#>#77& points out, there are two ways in which
motivation can take place in the work place. !irst of all, people can
motivate themselves. ow can they do that They can do this by
seeking, finding and carrying out work "or being given work& that
satisfies their needsA or work that leads them to expect that theirgoals can be achieved. 3econdly, people can be motivated by
management though methods that include such things like pay,
promotion, praise, recognition, etc.
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r%/ a!%ther &"/e!"%!@ >ert$6er# et a
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E/7%yee /%t"-at"%! "! the 8%r57a(e
It is a managers duty to get things done through employees, and
he2she needs to motivate them before he can succeed. ctually, the
subject of motivation is often poorly defined so, the meaning is
blurred. Nnless one studies and understands human nature, as
ccel?Team "online& observes, the problem will persist. The team
views that because human nature is simultaneously both very
simple and yet very complex, an appreciation of such presumed
absurdity HL is a prerequisite to effective employee motivation in
the workplace and therefore effective management and leadershipK
"ccel?Team online&. 3o, whether teachers are expected to excel in
the workplace or in the ivory tower, they must be persuaded
towards motivation either intuitively or by an external stimulus.
The manager2administrator has the duty to find out whether the
employees are born with the self?motivation. If they are not, they
can be conscientised because motivation is a skill that can be learnt
in order to perform. To perform effectively, the
administrator2principal may have to humble himself or herself toknow the rudiments of motivation so as to make teachers perform.
1erformance, in turn, is the sum of ability and motivation, which
can be expressed as>
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/ob 1erformance O 3 "ability&"motivation&.
gain, one cannot have ability without the relevant education,
experience, and training. The improvement of ability is a slow and
long process. 8otivation, on the other hand is improved quickly.
e that as it may, because there are several alternatives to
approaching motivation, the uninitiated manager2principal may not
be able to differentiate between the kickoff point and the
destination mark. s a guideline, suggested strategies for
motivation. These are>
#. 1ositive reinforcement2high expectationsA
(. Effective discipline and punishmentA
6. Treating people fairlyA
%. 3atisfying employees needsA
7. 3etting work?related goalsA
9. 0estructuring jobs andA
:. asing rewards on job performance.
0elevant surveys can reveal the expected treatment of employees.
It would be discovered that the things that matter to some people
definitely do not matter to others and may not serve as successfulmotivators in the departments where such people work. The ratings
differed slightly between men and women though both groups
upheld security as the highest rated factor.
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5ther factors includedA
#.dvancementA
(.Type of work andA
6.'ompany M proud to work for.
%.oth groups rated factors such as pay benefits and working
conditions very low. This means that, contrary to common belief,
money is not the prime motivator. 0ather, to summari+e the task of
an administrator, that successfully motivate their employees
through two key steps>
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%. private tasks "from telephoning friends to surfing the internet&A
gossip and, at worst, active rumour?mongering or disruption of
othersA
7. buckling of the system "e.g. embellishing claims for expenses&A
challenging of policyA
9. willingness to take responsibilityA
:. level of creative contributionsA
;. punctuality "e.g. being late for meetings or finding reasons to go
home early&A
$. maintenance of the organisation culture
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12."6"%#ra7y:
8anagement thought by 3.-wara
dmin and management of education by -r.3.0.pandya
'ole, 4. "())%&, 8anagement Theory and 1ractice. "9th ed.&
Tom 0ennie.
1eter, 8. "())%&. The igher Education 8anagers andbook>
Effective leadership and management in universities and colleges.
0outledge!almer.
http/00111.&o"stu#'.%c.u0Interperson%"S!""s.htm"
Pccessed ## @ovember ()#)Q.
http/00111.)us!ness#!ct!on%r'.com0#ef!n!t!on0techn!c%
"s!""s.htm"
http://www.volstudy.ac.uk/Interpersonal_Skills.htmlhttp://www.businessdictionary.com/definition/technical-skills.htmlhttp://www.businessdictionary.com/definition/technical-skills.htmlhttp://www.businessdictionary.com/definition/technical-skills.htmlhttp://www.businessdictionary.com/definition/technical-skills.htmlhttp://www.volstudy.ac.uk/Interpersonal_Skills.html