management advanced marketing. what is management? the process of achieving goals through the use of...
TRANSCRIPT
Management
Advanced Marketing
What is management?
The process of achieving goals through the use of human resources, technology, and material resourcesTop MGMT (Executive): Responsible for
the entire company, Company presidents and CEO’s
Do a lot of strategic planning (long-range planning for the company/business)
Develop objectives for the companySupervise other managers
Other types of Managers
Middle Management – report to top-level managers and usually have supervisors under them. Vice-President, Department Head, Sales ManagerAct as a liaison between top-level and
supervisory managersUse tactical/short-range planning – 1 year
or lessStrategic planning – what work needs to be
done to reach goals
Management types
First-level/supervisory management (more jobs in this area) – supervisors who work directly with employees, crew chiefs, shift managersResponsible for day-to-day activities of
businessDo schedulingAssign work,Make sure projects meet deadlines
What are some trends in management?
Horizontal organization – involves self managing teams that set own goals and make own decisions (fewer upper level managers)
Empowerment – encouraging team members to contribute to and take responsibility for the management process
What do managers coordinate?Human resources – the people who work
for the company
Financial resources – all sources of money available to the business
Managing resources
Material resources – equipment and supplies needed to produce and/or sell its goods
Information – all forms and information used to run the businessEconomic info., competition, regulations,
trends
Characteristics of management functions
See handout
Effective management techniques
Give clear directionsTrain new employees wellBe consistentTreat employees fairlyBe firm when necessarySet a good example
Ways to motivate employees
Give immediate feedbackReward smart workEncourage creativityReward employees loyalty
Hiring Employees
Job description – a written statement listing the job duties and responsibilities of a job.Educational experienceProfessional experienceSalary amount
Ways to recruit employees
Classified advertising (want ad)Employment agenciesCollege placement centersReferrals from friends and other
employeesPosting job on the World Wide
Web
Interviewing job applicants
Be prepared – make a list of questions to ask
Be courteous – try to make applicants feel comfortable
Avoid dominating the interviewTake notesLook for warnings that employee may
not be a good worker
Interviewing the job applicant
Don’t make snap judgments about a candidate
Thank the candidate for comingWrite a summary of your
impressions of the candidate
Checking job applicant’s references
Get candidate’s permissionAsk previous employers what they can
tell you about the personExplain position and ask if the candidate
would perform well in the positionAsk about people skills, tardiness,
attendance, etc.
Compensation packages
Wages – payments for labor or services that are made on an hourly, daily, or per-unit basis.
Salaries – payments for labor or services done on an annual basis
Bonus – financial reward in addition to a regular wage or salary
Commission – a % of the sale paid to salesperson
Benefits of a job
Paid leave: Vacation (usually get more the longer they
work for a company)Sick leave (use only when sick or family sick)
Insurance:Health benefits – HMO’s (Health
Maintenance Organizations) sometimes have a co-pay or deductible
Dental, life, accident
Benefits of a job
Pension plan: the employer and the employee
contribute moneyThe money is investedWhen employees retire they withdraw
their pensions
Desirable leadership qualities
* Good judgmentHonestyConsistencyEnthusiasmCooperationCommunicationsDependabilityUnderstanding
Ways to train employees
On-the-job trainingCoachingMentoringConferences and seminarsFollow-up to make sure using training
When leaving a job
Give a 2-week written notice
What is Accounts Receivables
Payments due for products or services provided to customersBills that you have sent to your
customersOn-line bills that your customers
owe
Accounts Payables
The payments that you owe to other businesses and your suppliersElectric billsLoans to banksBills for merchandise owedBills for supplies
Why is a purchase order needed?
Record of the fact that an order has been placed with a company
Legal contract between the buyer and the seller
Gives the purchaser the approval to buy the product
Cash flow statement
Describes how much cash comes in and goes out of business (checkbook).
Tells you how much money you have to pay your bills.
Cash going into your business is your revenue Sources of cash flow are:
Money from sale of servicesMoney from sale of productsMoney from late fees owed to you
Operating Expenses
Expenses needed to run your business:Rent/MortgageUtilitiesSalariesAdvertisingSupplies InsurancePayroll Taxes
Income statement
Summarizes the business income and expenses (profit or loss) during a specified period of time (month, year)
Basic calculations are:Total sales – returns and allowances =
net salesNet sales – cost of goods sold = gross
profit
Income statement (cont.)
Gross profit – operating expenses = net income from operations
Net income from operations – income taxes = net profit
Identify the following:
Variable expenses (vary from month to month) – utilities, water, product costs
Fixed expenses (stay the same every month typically) – rent, insurance, loan payments
Allowances – credit given to customer for damaged/exchanged goods
Other key words
Discounts – amount taken off of retail price of the product
Returns – products brought back Mark-up – The difference between the
price of an item and its cost blouse costs $5 and sells for $20 = $15 markup
Markdown – mark merchandise down for clearance, sales, defects, etc.
Key words
Sales tax – a % fee based on the sale of goods and services: 6% in KY
Extensions – multiplying the # of units by the cost per unit: 10 units X 6 = $60 (the extension)
Exchanges – merchandise brought back to a store and replaced by other merchandise
Balance Sheet
Summary of a business’s assets and liabilities and indicates the financial condition of the business
Assets are: Anything of monetary value that a business ownsLandCash in bank InventoryEquipmentFurniture
Business Plan (continued)
Liabilities are: What the business owesOutstanding debt on merchandise owedLoansMoney owed for salariesTaxes owed
Assets – liabilities = Net Worth (equity)
Depreciation
The amount by which a business’s assets have fallenExample: Company car value will
depreciate every year because the value goes down
Other examples????
Factors that affect how a business prices its products?
Costs and expensesSupply and demand (if you have a lot of
product to sell you may mark it down if not selling fast enough)
Consumer Perceptions of productCompetitionGovernment regulations
Assets - Liabilities =
A. revenueB. owner’s equityC. net worthD. both b and c
Accounts payable are
A. Amounts other businesses owe you
B. discounts + returnsC. Money you owe to other
businessesD. both a and c
Net sales are
A. Total revenue – liabilitiesB. Total sales – returns and
allowancesC. Total revenue – total
expensesD. Total sales – total expenses
The statement that shows whether a business has a profit or loss is the
A. cash flow summaryB. balance sheetC. account receivable
worksheetD. income statement
Expenses that it takes to run your business such as
office supplies are called _____ expenses.
A. DiscountedB. Varied C. Operating D. Depreciation
One-time expenses to start a business are known as what types of costs?_________
A. Accounting costsB. start-up costsC. operating costsD. management costs
Money that is owed to a business by its customers is called
A. Accounts payablesB. Accounting receiptsC. Accounts receivableD. Accounting disbursements
All of the following are assets of a business except
A. buildings.B. equipment.C. inventory.D. people
When a business’s equipment has lost value this is referred to as
A. a liability.B. depreciation.C. an asset.D. an expense
Expenses that stay constant over time such as rent and salaries are known as __________ expenses.
A. variableB. assetC. liabilityD. fixed
An income can be used by a business to
A. evaluate their assets.B. forecast a business’s performance.C. evaluate their liabilities.D. all of these.
The total amount of sales that a business does for the entire month is known as
A. revenue.B. cash sales.C. the sales amount.D. credit sales.
How are net sales calculated?
A. Total sales – expenses = net salesB. Total sales – taxes = net salesC. Total sales – returns and allowances
= net salesD. Total sales – cost of goods sold = net
sales
A bank statement that a person gets to balance their checkbook is the same as a(n)
A. cash flow statementB. income statementC. balance sheetD. equity statement
The amount of sales needed in order to cover all of a business’s costs is known as the
A. stock reorder point.B. inventory reorder point.C. break-even point.D. sales flow point.
A purchase order should be used in all of the following cases except:
A. to get approval to buy an item.B. to micro manage employees.C. for recordkeeping.D. to make sure the funds are available.
In what role do managers find and select workers for their businesses?
A. StaffingB. OrganizingC. PlanningD. Directing
Setting goals and determining how that they will be done is a ____________ management function.
A. OrganizingB. ControllingC. StaffingD. Planning
Providing guidance to your employees is what management role?
A. planningB. OrganizingC. DirectingD. controlling
Bob checks employees performance on a regular basis, this is an example of
A. planningB. controllingC. directingD. organizing
Paul establishes jobs needed to get the work done. He is involved in
A. planningB. organizingC. directingD. controlling
The process of coordinating resources to get the job done is
A. MarketingB. SellingC. PromotionD. Management
Paul works directly with the employees giving them direction and assigning duties at the new Burger King. Paul would be at what management level?
A. Advisory-levelB. Top-levelC. Mid-level or middleD. First-level or supervisory
A job description gives what kind of information?
A. Duties of the jobB. Where you would workC. Hours of WorkD. all of these
Empowerment in management means that
A. You let your employees make all of the decisions
B. The manager makes all of the decisions
C. The manager lets you makes most of the decisions on your own.
D. all of these
Jane is planning on opening a new hairdresser store, before she does this, she would need to
A. Pick a commercial location
B. Get a Family Medical Leave Act permit
C. Get a license to operate
D. Both a and c
Under the Family Medical Leave Act, all of the following applies except
A. Leave is paid for employeesB. Applies to businesses with 50 or more
employeesC. Can take off for up to 3 monthsD. Has to be leave for family medical
care
Which agency regulates discriminatory claims against age, gender, race, etc.
A. Occupational Safety and Health Administration (OSHA)
B. Better Business BureauC. Equal Employment Opportunity
Commission (EEOC)D. Family Medical Leave Act
If a business is participating in unfair practices, who should you report it to?
A. Federal Trade CommissionB. Consumer Product Safety
CommissionC. Equal Employment AgencyD. Better Business Bureau
If there are unsafe working conditions at a business, who would regulate this?
A. Occupational Safety and Health Administration (OSHA)
B. Better Business BureauC. Equal Employment Opportunity
Commission (EEOC)D. Family Medical Leave Act
A company needs to make sure their products are safe or this agency will fine them:
A. Occupational Safety and Health Administration (OSHA)
B. Consumer Product Safety Commission C. Equal Employment Opportunity Commission
(EEOC) D. Family Medical Leave Act