management analysis of mayfair
DESCRIPTION
Management Analysis of Mayfair, Mayfair Management Analysis, HRM, SWOT analysis.TRANSCRIPT
COMSATS Institute of Information Technology, Lahore
BBA-FA08-BATCH 10A Group Members
•Irfan Khalid
•Zahid Ali
•Muhammad Rashid
•Ahmad Raza
Management AnalysisManagement Analysis
Introduction
Mayfair’s existence is the story of pioneer-ship and adherence to stringent quality controls and evolution of dynamic management systems. With dedicated efforts Mayfair sees itself becoming an international player of significance in the confectionery business.The organization plans to achieve this by being steadfast in its mission and maintaining a clear vision:
VISION
“To be the best in our business and customer’s first choice”
Mayfair has been dedicated to its customers by providing confectionery products, premium in quality, throughout their lives. Mayfair takes pride in each child who has enjoyed Mayfair candies, grows up to retain Mayfair as the choice for his family’s sweet temptations. As a company Mayfair Sweets has a simple but the most important mission
MISSION
“To make our customer’s happy”
SLOGANSLOGAN
“To make our customer’s happy”
About the Company:About the Company:
MayfairMayfair is the manufacturer of confectionery is the manufacturer of confectionery products from Pakistan.products from Pakistan.
MayfairMayfair was established in 1969 was established in 1969 MayfairMayfair was located in Karachi was located in Karachi But Due to the political and economical But Due to the political and economical
instability in Karachi, it was relocated to instability in Karachi, it was relocated to Raiwind Industrial Area. Raiwind a satellite Raiwind Industrial Area. Raiwind a satellite town 30 kilometers from Lahore.town 30 kilometers from Lahore.
Mayfair MarketMayfair Market
The company pursuing an The company pursuing an aggressive aggressive marketing strategymarketing strategy and adhering to trade and adhering to trade mark rules & regulations.mark rules & regulations.
Mayfair today has a leading share in the Mayfair today has a leading share in the Pakistan’s domestic market of sugar Pakistan’s domestic market of sugar confectionery.confectionery.
Quality PolicyMayfair ensures its highest commitment to quality by:
“Compliance to the applicable regulatory requirements”• “Meeting Customers’ requirements and expectations”• “Promoting good manufacturing practices in
confectionery”• “Progressive reduction in all types of wastes”• “Promoting continuous quality improvement
initiatives”
HACCP CERTIFICATIONHACCP CERTIFICATION
ISO9001: 2000 CERTIFICATIONISO9001: 2000 CERTIFICATION
Product Life Cycle
Take-off
Hierarchy
CEO
Marketing Manager
Finance Manager
IT Manger
Procurement Manager
HR Manager
Sales Manager
Brand Manager
Assistant Brand
Manager
Marketing Executive
Designer
Assistant Finance Manager
Assistant IT Manager
Assistant Procurement
Manger
Assistant HR Manager
National Sales Manager
Regional Sales
Manager
Zonal Sales Manager
Area Zonal Sales
Manager
Sales Officer
Order booders
Sales man
HUMAN RESOURCE MANGEMENTHUMAN RESOURCE MANGEMENT
Management Functions
• Planning
• Organizing
“Human Resource Management”
• Leading
• Controlling
• Mayfair has a very well defined and structured department and its various policies of keeping each employee productive part of the organization are intoned with the corporate worlds requirement.
• Employees in the company are largely committed to their organization and have shown progress in the company. Employees are satisfied with the HR department of Mayfair Company.
Mayfair in context with HRM
Planning Procedures Of Mayfair• At Mayfair, our belief is that "Our people are our
greatest asset”. We take great pride in acknowledging the contribution each one of us makes.
• We focus on People Development and for that we ensure:
Staff Mayfair with world class Professionals and ensure that the right systems are in place to encourage them to develop to their full potential.
Create a collaborative and mutually supportive work environment that encourages people to grow.
Build a team of professionals who deliver expertise by participating in business decisions.
Develop Performance Management and reward systems underlying our Business strategy.
We aim at making Mayfair a great place to work
• Source :Current Mayfair Employees
Internal and external Advertisements
Data Bank
Employment Agencies and consultants
Recruitment Policies of Mayfair
SelectionSelection
OOrientationrientation
Orientation
• Introduction of a new employee to his/her job and the organization.
• A program designed to help employees fit smoothly into an organization; also called socialization.
• Orientation or socialization is designed to provide new employees with the information needed to function comfortably and effectively in the organization.
Training Training
Training In Mayfair
• The purpose of training is to upgrade the capabilities and efficiency of all those employees and prepare them for more responsible positions in future.
• Provide employees with greater opportunity to grow and succeed with in the company.
• To strengthen management and professional teams at all organizational levels.
Difference between Training and Developmental Programs
• Training is for the current improvement in the job while developmental program is for improving the skill which will be used in the future.
• Both managers and non-managers receive help from training and developmental program but mostly non-managers are concerned with training while the managers are concerned with developmental programs.
Employees Performance Employees Performance ManagementManagement
Career DevelopmentCareer Development
Career Development In Mayfair
• Mayfair supports the development of its employee’s skills and abilities with an aim to achieve their potential.
Mayfair has an edge on JoJo Confectionaries, Mitchells and Other domestic confectionary industry due to its:
• Best Quality• Trust• Strong team force.
Competitive Advantage
SWOT Analysis
StrengthStrength
• The Oldest Company in the The Oldest Company in the confectionary industry formed in 1969. confectionary industry formed in 1969.
• Company has a strong sales force.Company has a strong sales force.
• Wide distributor network more than 450 Wide distributor network more than 450 towns.towns.
Weakness • Company did not feel to more spend on
advertisement on media but in the new era of competition the less expenditure on advertisement became a weakness for the company
Opportunities • Mayfair has an opportunity to
earn profit by making Chocolate and Jelly products because his competitors have an edge over it by producing the chocolate and jelly products
• To increase its revenue and efficiency by using new equipments.
• By spending more on advertisement, there is opportunity to increase its sales.
Threats
• It is a big threat for all companies of Counterfeit products. Because counterfeit products of many illegal firms reduce the goodwill of real company.
• There is absence of copyrights laws in Pakistan, so it is difficult to stop the counterfeit products
Porter’s Model
Bargaining power of supplier is high. Bargaining power of customer is high. Threat for substitute goods and services is high. Potential for new entrants is very low.
Distributers,Wholesaler,Retailer,Individuals.
Bargaining power of buyer is HIGH
Bargaining power of Supplier is HIGH
Packages,Al-Makkah,Al-Aziz,Pak Industries,Rafi Suger
Potential new entrance is Low
Bubbles, Candy, Chew, Toffee, Egg Biscuits, sandwich
biscuits,
Threat of Substitute goods & Services is
HIGH
Threat of New entrants are LOW
Halal, Candy Land, Kidco,
JoJo, Mitchels.
Porter’s Model
Value Chain AnalysisValue Chain Analysis
Land, Labour, Building, Vehicle
Information Technology Department exist
Human Resource Management exist
Procurement (Purchases) Department exist under CEO
Sugar,
Flavor, Colour, Wrapper, Packaging
Sugar, gum base, flavors processing in plant.
Chew, Bubble, Candy, Buiscuits, Toffee
Marketing by Advertisement on kid channels, school functions and wholesale activities
Mayfiar also provides office sale services
• The political instability is a The political instability is a problem for all working problem for all working companiescompanies
• The Manufacturing cost is The Manufacturing cost is increasing day by day.increasing day by day.
• The lake of energy to run The lake of energy to run industry.industry.
Problems of Mayfair
Solutions of the Solutions of the ProblemsProblems
• A strong democratic Government is the sole solution of A strong democratic Government is the sole solution of political instability.political instability.
• Provision of subsidies and financial assistance to the Provision of subsidies and financial assistance to the companies is solution to increase the revenue of companies is solution to increase the revenue of companies with the increase in manufacturing cost.companies with the increase in manufacturing cost.
• The company may install its own power houses to The company may install its own power houses to reduce energy shortage reduce energy shortage
ConclusionConclusion
Mayfair is no doubt one Mayfair is no doubt one of the best and old of the best and old confectionary firm in the confectionary firm in the sweet industry in sweet industry in Pakistan its products are Pakistan its products are selling in local market as selling in local market as well as in international well as in international market.market.