management in emerging markets the shipper’s...
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Logistics Risk Management in
Emerging Markets The Shipper’s View
Gabriel Figueroa, Manager, GlobalShang International
Cold Chain facts in Emerging Markets
> Market value
Prevents the waste of limited natural resources
Public sector: invest in basic
infrastructure, programs and
education
Governments Should limit disincentives
Currently lack of basic infrastructure
1st exports 2nd domestic handling and
marketing
• Promote: (1) awareness local, national & regional; (2) capacity, building & training
> Processors
New jobs
> Marketers
> Handlers
+ Profits
actions
Results
Upper middle-income Economies (prime for cold chain expansion)
Some established retail and franchise already utilize cools chain systems (rudimentary to advanced)
Many opportunities for cold chain service providers to enter and expand
Government should promote
L1-7H Upper Middle Income Economies
Country Brazil China Colombia Malaysia Mexico S. Africa Thailand Average
Total 3.8 4.6 3.7 4.9 4.3 4.2 4.2 4.2
L 1-7 H Lower Middle Income Economies
Country India Indonesia Kenya Vietnam Total
Total 4.1 4.0 3.8 3.9 3.95
L1-7H High Income Economies
Country US Australia Canada Germany Japan Netherlands Poland Singapore UAE UK Average
Total 5.1 4.7 5.0 5.0 5.1 5.1 4.3 5.6 5.6 5.4 5.1
Source: 2016 Top Markets ReportCold Supply ChainA Market Assessment Tool for U.S. Exporters | U.S. Department of Commerce | International Trade Administration | Industry & Analysis (I&A)May 2016
Whole supply chain
E-Commerce
R&D
Coordinated + consistent = effective + efficient
PERU
CHINA
Basic Cares
Ethylene Ventilation and cautions
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
2005 2010 2014 2020 (est.)
US$ millions
PERU Export: Fresh Fruit and Vegetables
56%44%
Vegetables Fruits
63%37%
Vegetables Fruits
42%58%
Vegetables Fruits
25%
75%
Vegetables Fruits
5%
7%
15%
Source: ADUANAS PERU
ASIA: Exports of Fresh Fruit and Veg. (2014: US$ 278 millions)
OthersPhilippinesMalaysiaIndiaVietnamSingaporeTaiwanJapanIndonesiaS. KoreaThailandChina + HK
Others
Citrus
Mangoes
Pomegranates
Avocados
Pecans
Bananas
Blueberries
Asparagus
Grapes
2005 2010 2014
250
300
200
150
50
100
2005 2010 2014
250
300
200
150
50
100
Source: ADUANAS PERU
Peru Cool Chain
Cold storage
large and medium-exporters.
Integrated to packing houses
Owned by producers
Cold chain
Critical aspect in the export
Affect the quality.
CHALLENGES in Peru Distance: cost x time
Export Infrastructure: Roads and Ports
2 Ports
Paita:
++ Limited to smaller-sized ships.
Ships do not unload freight
Callao: Southern Peru (ICA)
Facts:
Volumes increased considerably
Port sizes have not increased to meet this new demand.
Expensive (P)
Expectations for improving Pisco and Paita
Paita
Callao
Pisco
Land transportation
Road infrastructure improved recently
Any other event
Road transportation also expensive.
Trujillo to the port in Callao (550km)= US$1500
2x Cost of shipping the same distance in the US (2015).
(40’ Guangzhou-Beijing=US$2,280; Shanghai-Beijing=US$1,400)
Piura
Callao
Ica
In general
Some companies opening packing houses at the andes.
Avocados:
5º-6ºC.
Simple pack
Mango:
6 degrees, low brix.
When arrives, use temperature or ethylene.
Also appearance (Kent is green but it changes)
Shipping: times and protocols
Fulfill the phytosanitary protocol: Captain should approve
Cold chain management calculated based on ETA: Unpredictable delays could makes it difficult to ensure fruit quality
Case:
Citrus to manzanillo: Reboot the temperature on the way.
China (upper middle income)
GDP: > $11 trillion
Exports of goods and services to China (2014): $167.2B (4.4% inc.)
Income: $13,170 PPP per capita/ year
Unemployment (2014): Steady at 4.7%
Inflation (2014): < 1%
Economic Statistics
Population 1.376 billion
Cold storage Capacity 76M/m3
Food Spending US$1.2 Trillion
Food Spending per capita US$875
Agribusiness Market US$1.36 Trillion
Agriculture imports US$65.7 Billion
Agriculture Exports US$10.5 Billion
BMI and Global Cold Chain Alliance
Manufacturing and construction to consumer
Modern Grocery retailers market Share: 5.34% (low end); increased at 64.9% from 2008 to 2013
Major cities dramatic increase for cold chain warehouse and transportation systems
Competitiveness Index Score
Score Government/Regulatory 4.1
Labor Force 4.4
Infrastructure 4.7
Demand/Business Factors 4.8
Industry interest 5.0
World Economic Forum and Global Cold Chain Alliance
Peru To China
Time reduction: HK and Shanghai faster. HK: better Clearance Future: more quality concern / More cold storage
DalianTianjin
Qingdao
ShanghaiNingbo
Xiamen
Shenzhen y Hong Kong
MG price as main factor Avocados 35 days is a risk. To Europe in 21
Problems
High % transporting non refrigerated
Riskier arriving on summer: wet market
Communication problems: Arrival report
Unexpected delay
China:
Follow procedures, cold treatments and documentation, otherwise, problems
Better safe than sorry: Cargo Iinsurane
Grape case: “Sulfur dioxide”
Service and Technology Providers China
Haiboinvestment
Cold Storage and LogisticsShanghai
FruitongCold StoragesEPC provider
Beijing
Asia GlobalCool Logistics
Shenzhen
Alibaba – YiguoSourcing, cool
Logistics and e-commerce
Shanghai and Hangzhou
Huizhan – OhenWholesaler
facilities and customs service
providerShanghai
Pagoda offline retailer with distributio
centers Shenzhen
Shanghai
Ningbo
Wuxi
Jiaxin
Hangzhou
Nanjing
Jinhua
Wenzhou
Conclusion Cold ChainEmergingMarkets
Growing standards and people awareness of improvement on food safety
Cold chain
logistics Early stages of development.
construction business is motivated for booming
procedures may be more regulated,
logistics enterprises should keep growing
IT must quickly improve
Attach importance to more activities related to transit and sales.
Recommendations
Peru: improve an institutional integrated work
Trader:
Choose a reliable logistic company
Reliable Chinese importers and retailers
Visit regularly
Consider to have any presence in your destination market
Use insurance
Work with reliable local importers and retailers
Participate in key fresh fruit shows to meet importers
Provide promotional materials to partners
China
Cold chain capacity may increase by 20 times capacity over the next decade
Lack of trained labor specific to the logistics industry
Cold chain operators, anticipate providing extensive amounts of training
The infrastructure is better-established in most urban locations (not enough)
Congestion can be a major source of frustration
Logistics providers have developed solutions