Management Information SystemsManagement Information Systems

IS in the Life of Business Professionals

Chapter 1

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This Could Happen to You

Marketing Director needs an information systemLack of knowledge will impede progress

Uncertainty will cause delays

Ignorance about technology leaves her at a disadvantage

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Study Questions

Q1. What is an information system?

Q2. What is MIS?

Q3. How does IS differ from IT?

Q4. How do successful business people use IS?

Q5. What new opportunities for IS are developing today?

Q6. How can you create a strong password?

Q7. What is this class about?

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Q1. What Is an Information System?

Group of components that interact to produce information

Five fundamental components of computer-based information systems:Computer hardware

Software

Data

Procedures

People

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Components of Computer-Based Information System

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Q2. MIS

Management information systems

Development and use of information systems that help businesses achieve goals and objectives

Key elements:Development and use

Information systems

Business goals and objectives

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Development and Use

You need to:Take an active role in order to insure that system will

meet your needs

Understand how they are constructed

Consider the user’s needs during development

Learn how to employ the system

Take into account ancillary functions Security

Backup

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Achieving Business Goals

MIS aids businesses in achieving objectivesBusinesses themselves don’t do anything

People within the business act

MIS empowers users to reach goalsExist to assist business people

Need to be developed for right reason

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Ask Questions

What will system do for you?

What is the purpose?

What will using it enable us to do?

What goal can we accomplish through its use?

Will it aid us in reaching our objectives?

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Q3. IT

Information technologyMethods

Inventions

Standards

Products

Raw technologyHardware

Software

Data components

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How Does IT Differ from IS?

IT alone will not help an organization achieve goals

IT must be embedded into an IS to help accomplish objectivesTechnology must be combined with people and

procedure components

IS will make IT useful

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Q4. Business Uses of IS

E-mail

Accessing Web pages

Instant messages

Blogs

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Gaining a Competitive Advantage

Think about IT and IS when you consider opportunities and problems

Create innovative applications using emerging technology

Do not need to be a technology developer

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Q5. New Opportunities

Free data storage and free data transmissionGetty Images sells electronic pictures over the Internet.

Variable cost of production is zero

Revenue goes straight to bottom line

Media Partners produces automated online training and testing systems.

Variable cost of producing program essentially zero

Revenue goes straight to bottom line

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資訊系統商機 ─ Getty Images 提供數位影像

資訊系統能創造什麼新的契機 (1)

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圖 1-2

資訊系統商機 ─ Google 以 16 億 2 千萬美元買下 YouTube

資訊系統能創造什麼新的契機 (2)

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Moore’s Law

“The number of transistors per square inch on an integrated chip doubles every 18 months.”The speed of a computer chip doubles every 18 months

Price/performance ratio of computers has fallen dramatically

Computers are smaller

Computers are less expensive

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電腦的價格∕功能比持續下滑

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Q6. Security is Vital

Security is important in information systems

Passwords are necessaryShould be a strong password

Protect password from others

Practice proper etiquette

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高強度密碼

微軟定義高強度密碼（ Strong Password ）應具有下列特徵：長度最少 7 個字不含帳戶名稱、真實姓名或公司名稱不論用的是哪種語言，不含字典裡有的「全字」與以前用過的密碼不同包含大小寫字體、數字和特殊字元（例如 ~ ! @; # $ % ^

& * ( ) _ + － = { } | [ ] \ : ” ’ < > ? , . / ）

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密碼成規

高強度密碼設定後就要好好保護

所謂合宜的密碼成規（ Password Etiquette ）就是說要如何正確處理以及對待這組密碼，是專業的一種態度行為：絕對不要寫下自己的密碼不要和別人共用密碼不要問別人的密碼是什麼不要把你的密碼告訴別人

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Q7. This Class

Focus is on :Learning to use tools to accomplish a business purpose

Understanding both business and technology

Relating business to technology

Using technology to gain a competitive advantage

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Applying IS to Help the Marketing Director (1)

Look for innovative applications of emerging technology

Work can be guided by the five components:Computer

Software

Data

Procedures

People

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Applying IS to Help the Marketing Director (2)

Technology will continue to develop

Need to consider how technology can be used in other systems to accomplish goalsStop unauthorized access

Disseminate news

Security

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Ethics Guide (1)

You overhear a conversation between a real estate agent and the couple competing with you to purchase a condoShould you listen?

Should you use the information you hear?

You receive the same information through an e-mail accidentally sent to your inboxShould you read the e-mail?

Should you use the information to your advantage?

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Ethics Guide (2)

You sell computer software. A customer mistakenly sends you an internal e-mail that contains the maximum amount they can payDo you read the e-mail?

Do you use the information?

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Ethics Guide (3)

A friend inadvertently e-mails you personal medical data. You read the e-mail and learn embarrassing information about the friendHow do you respond when the friend asks if you read the e-mail?

You are a network administrator with unrestricted access to mailing lists. You insert your e-mail address into several lists and receive confidential information. One e-mail shows that your best friend’s department is going to be eliminatedDo you warn him?