management institute 2010– 2011 - kellogg school of ... brochure.pdfrisetoanychallenge kellogg...

RISE TO ANY CHALLENGE

KelloggManagementInstitute

2010–2011Evanston, IllinoisSeptember 16, 2010 –February 11, 2011

A six-month general managementprogram that fits your workand family schedule

In General Management

Globalperspectives

withreal-world

applications

Kellogg Executive Education 2010 1

RISE TO ANY CHALLENGE

Welcome from the DeanYou have made an excellent choice in considering the Kellogg School

of Management to advance your professional opportunities and expand

your business knowledge. Kellogg is among the world’s most prestigious

management education leaders, offering an exceptional portfolio of MBA

and executive certificate programs to meet your needs and help you

succeed in a competitive global environment.

Since its inception in 1908, the Kellogg School has championed a

curriculum that ensures you will learn the latest management theories—

practical concepts you can apply right away to solve real business

problems—as well as the fundamentals needed to manage an organization.

And through our distinctive, collaborative approach to education, you will

develop team skills that enable you to build and lead highly effective groups.

Our teaching philosophy emphasizes intellectual depth, experiential learning,

social responsibility, leadership skills, and a global perspective.

Intellectual depth—Kellogg School faculty are experts whose research leadsto exciting developments in management theory. Combined with their deep industry

experience, they offer compelling insights that you will apply immediately at work.

Experiential learning—The Kellogg classroom is a dynamic, interactive forum that

emphasizes the importance of action learning. Our unique blend of case studies, group

work, intensive reflection, and leadership training benefits experienced professionals,

whose own knowledge adds to the faculty’s expertise.

Social responsibility and leadership skills—Our portfolio of four generalmanagement and five leadership development programs serves seasoned managers from

various industries. And our CEO Perspective Program enables leaders of large, multinational

corporations to deepen their pools of senior management talent through collaboration

with CEOs, corporate board members, and Kellogg participants.

Global perspective—Kellogg delivers a global approach to management education.Many of our faculty teach in Kellogg’s joint-degree Executive MBA Programs in Asia, Europe,

the Middle East, and North America as well as on our Miami campus, a strategic hub for

those eager to participate in the growing Latin American market. Our classroom offers a

diverse perspective, too: more than one-third of our executive participants live and work

outside North America, and around 25% of our faculty are from foreign countries.

At Kellogg, we offer a comprehensive curriculum that addresses general management,

specific topics and customized offerings suited to your career pursuits in many industries.

Our courses offer you the flexibility to develop a breadth of knowledge or to dig deep in

a particular area, all on a schedule that works for you. Over the last century, Kellogg has

redefined management education. Today, more than 6,000 executives from around the

world participate in Kellogg executive certificate programs each year, learning firsthand

what makes our approach unlike any other.

I invite you to discover for yourself why Kellogg is the best business school for you,

and for the world.

Sunil ChopraInterim Dean of the

Kellogg School of Management

The KMI ConceptThe KMI curriculum condenses the essentials of an MBA curriculum into

a format that focuses on practical execution of business concepts.You will

be able to make better overall business decisions through coursework in

foundational business areas such as finance, accounting, leadership, marketing,

operations and strategy.With each course, you will have the tools to apply your

new knowledge on your job immediately. In addition to coursework, KMI will

provide you with a personalized leadership experience consisting of a leadership

based 360-degree assessment followed by a one-on-one debriefing session

with a professional executive coach.

The KMI program is structured to accommodate the schedule of modern

leaders’ professional and personal responsibilities. KMI enables participants

to receive a core management education in less than six months without being

away from the office for significant periods of time.The content and format

have been specifically designed to provide formal management education from

a world-renowned business school to professionals in general management

positions who have backgrounds in fields other than business, or who want

to supplement their on-the-job experience.

Accessible FormatKMI convenes from 8:30 a.m.Thursday to 5:30 p.m. Friday approximately twice

per month from September to February with short recesses for major holidays.

All classes are held in the James L. Allen Center on Northwestern University’s

Evanston campus. An overnight residential stay occurs on Thursday nights

giving participants a chance to network and exchange ideas throughout the

program.The residential stays reinforce peer relationships and strengthen

class cohesiveness. The program concludes in February with a two-day

graduation session that includes spouses and guests of class members.

Accommodations forWednesday night stays are available if needed.

Kellogg School PhilosophyThe Kellogg School is known around the world for fostering an incomparable culture of teamwork

and collaboration. Interactive learning is emphasized throughout the program, and we pride ourselves

on the accessibility of our faculty. The instructional methodology stimulates fresh thinking and

encourages you to reexamine and reformulate both your professional and personal goals and

strategies. This Kellogg School philosophy provides you with the opportunity to develop lasting

contacts with fellow KMI participants.

THE PROGRAM

2 Kellogg Management Institute 2010–2011

Key BenefitsDuring this program,you will:

>> Examine both theessential conceptsand the latestthinking forapproachingthe key functionalareas of accounting,finance, marketing,operations, andinformationtechnology

>> Gain a foundationin strategic generalmanagement

>> Enhance your skillsin the critical areasof leading andmanaging people

>> Learn to effectchange in complexorganizations

>> Formalize yourknowledge ofbusiness conceptsby learning fromMBA faculty at oneof the world’s topmanagement schools


Implementing LearningDuring the two weeks between class days, you are expected to prepare cases and readings, which

require approximately six to eight hours of study.You are also asked to use the intervening weeks to

reflect on the material discussed in the previous class and to relate it to your jobs and organizations.

You have the opportunity to share new insights with your KMI colleagues and faculty at the next

meeting. The result is a blend of classroom concepts and day-to-day experience—a powerful

combination that greatly enriches the learning process.

THE CURRICULUM

AccountingThe first objective of the accounting moduleis to examine the nature and preparation ofcorporate financial reports. The second objectiveis to illustrate potential uses and misuses of thedata in making resource allocation and socialpolicy decisions. Areas covered include thestructure of financial statements, an overviewof generally accepted accounting principles,and accounting ratios and their use in financialanalysis and social policy decisions.

EconomicsKnowledge of macroeconomics is necessary tomake effective managerial decisions. This moduleincludes discussion of major variables (priceindexes, GNP, investment, savings, money supply,employment, government expenditure, and interestrates), the nature of and remedies for inflation,and other current major economic issues.

This section also addresses the vital relationshipamong international money markets, currencies,and world trade. It analyzes the forces that arepropelling the integration of national marketsinto a global marketplace and describes thedevelopment and operation of internationalfinancial institutions. You will also discuss thepressures to integrate the monetary policies ofindividual nations. The goal is to understand howthese developments have impacted corporateinvestment strategy and financial decisions bycorporate management.

FinanceThis module is designed to enhance your ability to evaluateand implement financial strategies. The first area covered isthe evaluation of investment programs (capital budgeting),including cash-flow forecasting, estimating the cost of capital,and ranking investment proposals. The second topic involvesfinancing decisions and provides participants with theopportunity to analyze the costs and benefits of leverage.Finally, the lessons learned in the two areas are integratedby investigating restructuring strategies, including theevaluation of mergers and acquisitions.

Information TechnologyAs technology is an enabler of business value creation,every manager needs to understand how technology strategyinfluences and is influenced by organizational strategy,structure, and processes. In this course, you will learn howto leverage technology to improve business performance, todrive revenue growth, and to serve customers more effectively.

Leading and Managing PeopleThe theme of this module is managing individual, group,and organizational performance in an integrated manner.An overview of how to motivate and energize people forhigh performance in organizations is presented. Some of thetopics include Leading High-Impact Teams, Energizing Peoplefor Performance, Negotiation Strategies, and Building SocialCapital. In addition, participants complete a 360-degreeassessment that focuses on Emotional Intelligence inthe workplace. After the assessment, participants meetone-on-one with a coach to review their assessment resultsand prepare a personal action plan.

MarketingThe marketing module focuses on the development of competitive marketing strategies. Itcovers changes in markets and competition that have made customer orientation critical, andit highlights the characteristics of customer-focused organizations. Substantial time is devotedto the development of a framework for creating customer-focused, competitive marketingstrategies. Specific topics include customer analysis, market segmentation, targeting,positioning, competitive analysis, and the process of developing integrated or cross-functionalmarketing strategies. The framework is applied to a number of cases and is extended to thedevelopment of new-product strategy, with an emphasis on highly innovative products.It is also used to develop strategies for responding to new competitive initiatives.

OperationsThis section focuses on the strategic role of operations to enable improvement andfinancial success. It provides a systemic view of an organization as a collection ofbusiness flows that suggests appropriate performance metrics and facilitates theidentification of potential improvement targets. The emphasis is on linking operationaland financial flows in the setting of daily management, as well as strategic capacityinvestment and operational hedging considerations.

StrategyThis module begins with an overview of the major types of strategic decisions thatmulti-business organizations face. The emphasis centers on which decisions areactually being made, who is best qualified to make them, what information isrequired, and what forces are likely to thwart formal strategic-planning efforts.

With the entire range of strategic issues as a background, the module thenaddresses the most enduring of the strategic decisions—the organizationalmission. The purpose of a mission statement is discussed, along with a frameworkfor evaluating an organization’s current mission and generating options forchanging the mission in the future.

The module also examines the concept of strategic synergy: its meaning andthe major sources of synergy, including international operations. The moduleconcludes with a discussion of the nature of sound strategy at the business unitlevel and some ideas for how to anticipate and respond to competitor attacks.

Understanding OrganizationsTruly market-focused organizations must pursue more than a sound marketstrategy. They must also align all aspects of their business, including theirculture, firmly with the target customer value proposition. This moduleprovides you with the skills to evaluate your organization’s market strategyand culture and will help you remain continually market-focused. You willalso gain an understanding of corporate governance, including boardorganization and function.

*Note: Topics subject to change.


SAMPLE SCHEDULEEvening

Afternoon

Morning

Thursday

Arrival

ProgramIntroduction10:00 a.m.

Leadershipand Decision-Making Skills

StudyGroups

Friday

TeamBuilding

TeamBuilding

Adjourn5:30 p.m.

Thursday

Accounting

Strategy

StudyGroups

Friday

Accounting

Strategy

Adjourn5:30 p.m.

Thursday

Accounting

Strategy

StudyGroups

Friday

Accounting

Strategy

Adjourn5:30 p.m.

EveningAfternoonMorning

Thursday

Operations

Leading andManagingPeople

StudyGroups

Friday

Operations

UnderstandingOrganizations

Adjourn5:30 p.m.

Thursday

Macro-Economics

UnderstandingOrganizations

StudyGroups

Friday

Macro-Economics

LeadingStrategicChange

Adjourn5:30 p.m.

Thursday

ManagerialNegotiations

ManagerialNegotiations

Dinner andClosing

Ceremonies

Friday

CorporateGovernance

Adjourn

EveningAfternoon

Morning

Thursday

Finance

Marketing

StudyGroups

Friday

Finance

Marketing

Adjourn5:30 p.m.

Thursday

Finance

Marketing

StudyGroups

Friday

Finance

Marketing

Adjourn5:30 p.m.

Thursday


BuildingSocialCapital

StudyGroups

Friday


Leadershipand

OrganizationalCommunication

Adjourn5:30 p.m.

Friday

InformationTechnology


Adjourn5:30 p.m.

Thursday


InformationTechnology

StudyGroups

GRADUATION SESSION

Manage across business functions.


Order and topics subject to change

A Typical Module ScheduleThursday

7:00 a.m. – 8:30 a.m. Arrival and Breakfast

8:30 a.m. – 10:00 a.m. Class Session

10:00 a.m. – 10:15 a.m. Coffee Break


11:45 a.m. – 1:00 p.m. Lunch

1:00 p.m. – 2:30 p.m. Guest Speaker

2:30 p.m. – 4:00 p.m. Class Session

4:00 p.m. – 4:15 p.m. Coffee Break


6:00 p.m. – 7:30 p.m. Dinner

7:30 p.m. – 9:30 p.m. Networking Activity

Friday7:00 a.m. – 8:30 a.m. Breakfast

8:30 a.m. – 10:00 a.m. Case Study Groups

10:00 a.m. – 10:15 a.m. Coffee Break


11:45 a.m. – 1:00 p.m. Lunch


3:00 p.m. – 3:15 p.m. Coffee Break



THE PROFILEOur participants

The Kellogg Management Institute is designed for senior-

level executives who have a minimum of fifteen years of

work experience, with five of those years in a significant

managerial capacity. Our participants come from a wide

range of organizations—businesses, not-for-profits,

professional services, and government agencies.

Because KMI’s format allows adequate time and advance

notice for scheduling business and personal plans,

participants are expected to attend all class sessions.

ParticipatingOrganizations

PRESIDENT 6%

MANAGER 20%

DIRECTOR 34%

C-LEVEL 5%

OTHER 7%

VICE PRESIDENT 28%

3MAbbott Laboratories

ABN Amro CorporationAllstate Insurance

Amadeus North AmericaAmerican ExpressArcelor Mittal Steel

Banco de Credito e InversionesBaxter HealthcareBloomingdale’s

Blue Cross & Blue ShieldBoeingBP

CDW CorporationCaterpillar

CGN & Associates Inc.CitibankCoca-Cola

Deere & CompanyDiscover Card

Eli Lilly & CompanyFidelity Investments

Florida International UniversityFrito-Lay

General ElectricHewlett PackardHollister Inc.

Illinois Tool WorksIngersoll–Rand Company

International Truck & Engine CorporationJohnson & JohnsonKimberly ClarkKlein ToolsKodakKohler

Kraft FoodsLakeside Foods Inc.Mayo PublicidadMcCann Erickson

McDonald’s CorporationMidwest Heart Specialists

MonsantoMotorolaPanasonic

Pella CorporationRust-Oleum Corporation

Shore BankSAP America Inc.

Sara LeeSC Johnson

The Chamberlain GroupTribune Direct Marketing

USG CorporationW.W. GraingerWal-Mart

Wells Fargo & Co.Wm. Wrigley Jr. Company

Zebra TechnologiesZS Associates


Located on the western shores of Lake Michigan—a short drive fromthe world-class city of Chicago—the James L. Allen Center is thehome of Kellogg Executive Education. In the heart of NorthwesternUniversity’s Evanston Campus, the Allen Center has been designedexclusively to support the School’s degree and non-degree executiveofferings. Built to facilitate learning among faculty and participants,the Allen Center is completely self-contained with classrooms, studygroup rooms, 150 bedrooms, dining rooms, lounge areas, snack rooms,laundry service, and an exercise room. The goal is to create a specialenvironment for learning that anticipates all educational needs.

THE SETTINGExecutive learning at the James L. Allen Center


Senior members of the Kellogg School of Management’s distinguished faculty teach in

KMI. Because of the Kellogg School’s research orientation, the faculty are at the forefront

of knowledge in their fields.With vast experience in management and executive education,

they serve as consultants, members of corporate boards, and editors of publications. All are

readily accessible and available for informal discussion during the program.The following

faculty have taught in recent KMI sessions:

>> Brenda Ellington-BoothAcademic Director of Executive Education;Clinical Professor of Management andOrganizations; Director of the KelloggLeadership Coaching Program

>> Michelle L. BuckAssociate Director of Executive Education;Clinical Professor of Management andOrganizations; Director of Leadership Initiatives

>> Stephen C. BurnettAssociate Dean of Executive Education;Professor of Strategic Management

>> Timothy CalkinsClinical Professor of Marketing

>> Sunil ChopraInterim Dean, Kellogg School of Management;IBM Professor of Operations Managementand Information Systems

>> Robert DewarAssociate Professor of Managementand Organizations

>> Janice C. EberlyJohn L. and Helen Kellogg Professor of Finance

>> Richard HonackSenior Lecturer of Marketing

>> Lakshman KrishnamurthiA. Montgomery Ward Professor of Marketing

>> Victoria Husted MedvecAdeline Barry Davee Professor of Managementand Organizations; Executive Director of theCenter for Executive Women

>> Anthony J. PaoniClinical Professor of Technology

>> Marian PowersLecturer of Accounting Informationand Management

>> Artur RavivAlan E. Peterson Professor of Finance

>> Leigh ThompsonJ. Jay Gerber Professor of Dispute Resolutionand Organizations; Executive Director ofthe Kellogg Teams and Groups Center

THE FACULTYThe Kellogg School’s distinguished scholars

Brenda Ellington-Booth

Marian Powers

Leigh Thompson

Sunil Chopra Lakshman Krishnamurthi

Admissions CriteriaAn admissions committee thoroughly reviews each application and considers

the nature and scope of the applicant’s responsibilities. For the benefit of the

class, sponsoring organizations, and the program, the committee seeks to admit

people with comparable management responsibilities who have diverse skills

and experiences. Although there are no formal educational requirements, applicants

must be proficient in English in order to comprehend the reading materials and to

contribute meaningfully to classroom and study group discussions. It is expected

that KMI participants will immerse themselves completely in the experience

and be free of all other duties. Participants are expected to attend all sessions.

Admissions ProcessFor your convenience, both an online application and a mail-in application are

available on our web site at kmi.kellogg.northwestern.edu. Class size is limited

to maximize classroom and study group participation, so early application is

encouraged. KMI applications are accepted on a rolling basis and are reviewed

upon submission until the program fills.

CertificateThe Kellogg School of Management awards a certificate upon the successful

completion of the KMI program.

CostThe fee for KMI 2010–2011 is $27,000. This fee (payable in U.S. dollars) covers

tuition, class materials, all meals on class days, and lodging on Thursday nights.

Payment is due upon receipt of invoice. Please make checks payable to the Kellogg

School of Management. Enrollments in Kellogg programs are highly competitive,

and places will not be guaranteed until your payment is received. It is expected

that applicants have their own health insurance valid in the United States.

The University is not responsible for medical expenses incurred by participants

during the program.

Cancellation PolicyBecause attendance at a Kellogg School executive program requires significant advance preparation and

demand often exceeds capacity, it is important that you contact us in a timely manner if you must cancel

or defer your attendance. To receive a full refund of tuition, notice of cancellation must be received more

than 30 days in advance of the program start date. Participants who cancel less than 30 days in advance

will not receive a refund but may nominate an acceptable substitute or attend a future session of the

same program within one year.


THE APPLICATION2010–2011Dates17th SessionSeptember 16, 2010–February 11, 2011

ContactInformationExecutive EducationKellogg Schoolof ManagementJames L. Allen Center2169 Campus DriveEvanston, Illinois60208-2800U.S.A.

Phone847-467-7000

Fax847-467-3072

[email protected]

Webkmi.kellogg.northwestern.edu

“I was at a place in my career where I wanted to advance my business acumento a higher level of understanding across all segments of today’s businesses.Kellogg has the exceptional ability to deliver a broad-based program that effectivelyincorporates interesting case studies and action learning. This is easily applied to mydaily business experiences and professional challenges. The professors are exceptionallyknowledgeable, and all have the ability to facilitate their specific area of expertise inan attention-grabbing approach. The staff and the facilities are outstanding, and thefriendships fostered with my fellow classmates are unforgettable. I can thank KMI foran impressive experience that has helped me grow both personally and professionally!”

Howard Donnally—Executive Vice President Sales and Customer Service, The Gold Eagle Company

KMI AlumniBenefitsAs a KMI alumnus, youwill receive the followinglifelong learning andnetworking benefits:

>> Networkingopportunities withinthe greater Kelloggalumni communitythrough participationin alumni clubs andour comprehensiveonline alumni network,which includes anenhanced directoryand discussion groups,among other tools

>> Access to facultyresearch, writings,and publications

>> An invitation toparticipate in student-run conferences onrelevant issues inmanagement

>> A subscriptionto Kellogg Worldalumni magazine

>> Kellogg emailforwarding for life

>> 30 percent discounton all one- to five-dayexecutive educationprograms

Northwestern University is an equal opportunity, affirmative actioneducator and employer. Northwestern University reserves the right tochange without notice any statement in this publication concerning,but not limited to, rules, policies, tuition, fees, curricula, and courses.This includes the right to cancel a program at any time for any reason.In case of a cancellation, the university is not responsible for anytravel or other related expenses accrued by the program registrant.

It is the policy of Northwestern University not to discriminate againstany individual on the basis of race, color, religion, national origin, sex,sexual orientation, marital status, age, disability, or veteran status inmatters of admissions, employment, housing, or services, or in theeducational programs or activities it operates, in accordance withcivil rights legislation and University commitment.

Photo credits: Classroom photography, ©Nathan Mandell; page 1,©Evanston Photographic Studios; page 9 (top), ©James Snyder;page 9 (dining/bedroom), Padgett and Company, ©2005.

©2009 Northwestern University. All Rights Reserved.

EXECUTIVE EDUCATIONKellogg School of ManagementJames L. Allen Center2169 Campus DriveEvanston, Illinois 60208-2800U.S.A.

Phone: 847-467-7000 Fax: 847-467-3072Email: [email protected]: www.kellogg.northwestern.edu/execed

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