MANAGEMENT PRACTICES IN REAL LIFEA Study

on“Mukim's Creation”

Prepared For:Imranul HoqueAsst. ProfessorJagannath UniversityDhaka, Bangladesh

Prepared By:

Mohammad Shariful Islam 1010Md. Bulbul Islam 1533Ariful Islam 1969Md. Ibrahim Rasel 2003Md. Mahabubur Rahman 2357

Date of Submission: 08th August, 2015

Jagannath University

LETTER OF TRANSMITTAL

ToImranul HoqueAsst. ProfessorJagannath UniversityDhaka, Bangladesh

Subject: Submission of report.

Dear Sir,

With due respect we would like to inform you that we have completed the report on “Management practices in real life, A study on Mukim's Creation”, as a part of completing MBA program. And now we would like to submit the report to you.

We would like to express our heartiest gratitude for your kind cooperation and guidance in making this report. There may have some unintentional mistakes and lapses. You are requested to consider those as excuses.

Sincerely yours,

Name Roll No SignatureMohammad Shariful Islam 1010

Md. Bulbul Islam 1533

Ariful Islam 1969

Md. Ibrahim Rasel 2003

Md. Mahabubur Rahman 2357

Department of Marketing

Jagannath University

i

PREFACE

The purpose of this report is to explain management practices in real life. For this report we choose an organization named Mukim's Creation. And based on that organization we tried to apply our knowledge of management.

Management is a dynamic subject. It is also a very old topics. It is a changing material, day by day it is changing or adapting the latest changes, but in the core it is still the same.

Mukims Creation is a modern organization. And it works in media/event management. As by its nature it is a semi-formal organization. So it might seem traditional management theory does not applies to it. But in the end, it still follows some traditional management procedure. And as for management, there is a new definition of management for these type of organization. They are called dynamic management.

Finally this report reflects our own study and observation. We tried our best to relate the theoretical knowledge to practical uses. We hope this report serves the purpose.

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ACKNOWLEDGEMENT

At first and most importantly, we would like to express our deepest gratitude to almighty creator. He gave us the faith and strength, knowledge, wisdom, confidence and other things to carry our life forward and finish this report.

This report was a great source of knowledge for us. For this opportunity we would like to thank:

Imranul Hoque, Asst. Professor of Jagannath University, who taught us in the class; and then gave us this assignment to apply our knowledge in real life. Without his great lectures and guidance to create this report, it wouldn’t be possible for us to complete this report.

Mukimul Anwar, CEO of Mukim's Creation, he gave us the kind permission to base our report on his organization. He also provided us with several information which helped us in various ways to complete this report.

Ibrahim Rasel, an employee of Mukim's Creation, who is also a member of our team. He worked real hard to provide several useful information and some insight information of Mukim's Creation, which was very useful and informative for this report.

And finally we would like to thank our family and our friends and our great classmates, for their great support and love during making of this report.

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EXECUTIVE SUMMARY

Management in businesses and organizations is the function that coordinates the efforts of people to accomplish goals and objectives by using available resources efficiently and effectively.

Management includes planning, organizing, staffing, leading or directing, and controlling an organization to accomplish the goal. Resourcing encompasses the deployment and manipulation of human resources, financial resources, technological resources, and natural resources. Management is also an academic discipline, a social science whose objective is to study social organization.

This is a report on management practices on real life. Which is conducted on a real life organization.

The organization we choose is named Mukim's Creation. This is a set designing and event management firm. Set designing and event management is becoming popular day by day. And they all follow almost same methodology. They all operate as a semi-formal organization.

The main body of this report consists some common and easy analysis on this firm. It tried to observe the management and implication of management on whole organization.

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TABLE OF CONTENTS

Contents Page No1. Letter of transmittal2. Preface3. Acknowledgement4. Executive summary5. Table of content

IIiIiiIvV

Chapter – 01: Introduction1.2 Origin of the study1.2 Background of the study1.3 Objective of the study1.4 Methodology1.5 Limitation of study

1 – 322223

Chapter – 02: Organization overview 2.1 Introduction of organization2.2 Background of organistaion2.3 Products and services2.4 Organogram2.5 Major client and events

4 – 755567

Chapter – 03: Management Practices3.1 Management3.2 Manager 3.3 Classifying managers3.4 Mintzberg’s Managerial Roles3.5 Omnipotent view vs Symbolic view3.6 Organization culture3.7 Global outsourcing3.8 The Decision-making process3.9 Plans3.10 Departmentalization

8 – 99

10 – 1213 – 14

1516 – 17

1819 – 2223 – 2425 - 26

Chapter – 04: Conclusion 27 - 28Bibliography 29

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Chapter – 01Introduction

1

INTRODUCTION

1.1 Origin of the study

MBA is a professional degree. This degree includes theoretical knowledge as wee as with practical knowledge. Making assignment is a part of practical knowledge. An assignment is an attempt to provide business students an orientation to use the knowledge in real life business situation in which one can observe and evaluate the use and applicability of the theoretical concepts, which were taught in class. To have better understanding and finish the syllabus as a partial requirement it is necessary to create a report.

1.2 Background of the study

Management practice or management analysis of a company is related to how is an organizations management is formed and performed? How well the managers are performing their jobs? What is their roles and responsibilities in that company? To understand all these, a deep knowledge of management theory is needed.

To complete this report we took the knowledge from theoretical classes and use that with information from an organization. And put together both information to understand the management and analyze the organization.

1.3 Objectives of the study

MBA is a modern subject, and assignment is a part of it. The first and foremost important objective is to complete this report as a partial requirement of MBA program.

1.4 Methodology

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Although the report is descriptive in nature, but the main body is based on the firm’s actual information which we got from their employees. Sources we used to create this report are:

Direct interview of various personnel Use of firm’s brochure, report, statements etc Personal observation Firm’s website Several text books Internet resources etc

1.5 Limitations of the study

Although the report is finished, but we faced several problems during completion of this report. These are:

Time was short, to complete a proper original report. Because of huge work load in professional life we didn’t have much time to

research. Information’s are not comparatively in order, so not very easy to understand. Because of short time, a lot of things were escaped, for which, report might

look incomplete. Because of their nature, information of the organization were story like, which

is not good for reliability and very hard to find the proper information. Some assumptions were made, which might reflect our own opinion.

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Chapter – 02Organization

Overview

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ORGANIZATION OVERVIEW

2.1 Introduction of the organization

Mukim's Creation is a familiar name in the event management sector in Bangladesh. It is one of the fast growing event management firms in Bangladesh. It is run by a team of youong and energetic professionals, who all have various reputed educational and professional background. The office of Mukim's Creation is located in Bakshi Bazar and its warehouse is located in Beri Badh road, near Hazaribagh. The office is well appointed with internal and external communication and the warehouse is fully equipped with all research and development products necessary for the firm. It is the largest set designing and logistics provider of Bangladesh.

2.2 Background of the organization

Mukim's Creation is owned by a single person. It started its journey on 1993, but started as a registered firm in year 2000.

Before official start, it worked as a proprietary business with only 2 people. But after becoming recognized in market and making agreement with some other firms to have an ongoing relationship, it started as a registered firm.

2.3 Services & Products

The main service of this firm is Set designing. With set designing it also provides various other supports like planning, logistics provide etc.

Some of its products and services are:

Set designing Event planning Event management Logistics provider

o Lightso LED Wallo Trusso Special effects etc

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2.4 Organogram

CEO

Technical Adviser COO

Sr. Manager Finance & Admin

Manager Operations

Manager - Technical

Executive Operation

Executives Graphics Designers

Engineers

Light Engineer Technical Engineer

IT Engineer

Others

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2.5 Major clients & events

Mukim's Creation has done more than 2000 single shows and more than 500 series shows with various clients. Mukim's Creation has a record of managing 4 consecutive shows all in a day. In recent years most of the major events are done with help of Mukim's Creation. It has a regular client list, who always works them.

Some major clients and their respective clients are:

Client Name EventsBangladesh government MOFA recognition of foreign help

during liberation war Victory day parade and related

activities Lankhon Konthe Sonar Bangla on

26 March Celabration of Bay of Bengal

recovery etcBlues communication T-20 World cup opening

ceremony 2014 Classical music fest Sufi fest Architecture fair etc

Asiatic events ICC World Cup opening 2011 8th Bangladesh games 2013 Tri-nation concert etc

9 Division Victory day parade Bijoy sondha etc

Channel i CityCell Channel I Music Award Veet top model Sera Nachiye

Fagun Audio Vision EttayadiMattra Adfest

Dutch Bangla Bank 102cr taka scholarship etc

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Chapter – 03Management

Practices

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3.1 MANAGEMENT

Management involves coordinating and overseeing the work activities of others so that their activities are completed efficiently and effectively.

According to the Peter Drucker, “The basic task of management includes both marketing and innovation.”

According to Henri Fayol, “To manage is to forecast and to plan, to organize, to command, to co-ordinate and to control.”

According to Andreas Kaplan, “Management is a cross-cultural, societal management approach based on interdisciplinary principles.”

According to Fredmund Malik, “The transformation of resources into utility.”So from above we can say, Management consists of the interlocking functions of creating corporate policy and organizing, planning, controlling, and directing an organization’s resources in order to achieve the objectives of that policy.

3.2 MANAGER

Manager is someone who coordinates and oversees the work of other people so that organizational goals can be accomplished.

According to F. John Reh, “A Manager is the person responsible for planning and directing the work of a group of individuals, monitoring their work, and taking corrective action when necessary.”

According to Mac Millan, “Someone whose job is to organize and control the work of a business or organization or a part of it.”

According to Mirk, “An individual who is in charge of a certain group of tasks.”So from above we can say, a manager is a person who is responsible for a job and he does it by planning, organizing and directing a group of individuals. He controls and mentors the group to complete the task effectively and efficiently.

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3.3 CLASSIFYING MANAGERS

Most organizations have three management levels:

1. First-line managers2. Middle managers3. Top managers

These managers are classified in a hierarchy of authority, and perform different tasks. In many organizations, the number of managers in every level resembles a pyramid.

As Mukim’s Creation is a small organization, so it only has 2 management levels:

1. First-line managers2. Top managers

Each level is briefly explained below in specifications of their different responsibilities:

CEO

Technical Adviser COO

Sr. Manager Finance & Admin

Manager Operations

Manager - Technical

Executive Operation

Executives Graphics Designers

Engineers

Light Engineer Technical Engineer

IT Engineer

Others

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Top Manager:In general top managers are responsible for making organizations-wide decisions & establishing plans & goals that effect entire organization.

In Mukim's Creation , this role is played by

CEO Technical Advisor COO.

For any situation, these 3 people, all together, decides what should be the next goal, if there is any problem how to solve it and what should employees do next.

They also play the role of middle manager. They manages the work of first-line managers of this organization.

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First-line Manager:First-line managers are individuals who manage the work of non-managerial employees.

In Mukim's Creation this role is played by

Sr. Manager Finance & Admin

Manager Operations

Manager – Technical.

Most of the time they communicate with employees and with their cooperation take decisions and manage employees as per their necessary.

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3.4 MINTZBERG’s MANAGERIAL ROLES

Management expert Professor Henry Mintzberg has argued that a manager’s work can be boiled down to ten common roles. According to Mintzberg, these roles, or expectations for a manager’s behavior, fall into three categories:

Informational (managing by information) Interpersonal (managing through people) Decisional (managing through action).

Below is a chart summarizes the roles played by Mukim's Creation managers:

Category Role Activity Roles played my Mukim's Creation managers

Interpersonal Figurehead Perform social and legal duties, act as symbolic leader

Greet visitors Sign legal documents Attend ceremonies Host receptions

Leader Direct and motivate subordinates, select and train employees

Do all types of interactions with subordinates

Liaison Establish and maintain contacts within and outside the organization

Business correspondence Participation in meetings

with representatives of other divisions or organizations.

Informational Monitor Seek and acquire work-related information

Scan/read trade press, periodicals, reports;

Attend seminars andtraining;

Maintain personal contacts

Disseminator Communicate/ disseminate information to others within the organization

Send memos and reports; Inform staffers and

subordinates of decisions

Spokesperson

Communicate/transmit information to outsiders

Pass on memos, reports and informational materials;

Participate in conferences/meetings

Report progressDecisional Entrepreneur Identify new ideas

and initiate Implement innovations Plan for the future

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improvement projects

Disturbance Handler

Deals with disputes or problems and takes corrective action

Settle conflicts between subordinates

Choose strategic alternatives

Overcome crisis situationsResource Allocator

Decide where to apply resources

Draft and approve of plans, schedules, budgets

Set prioritiesNegotiator Defends business

interests Participates in and directs

negotiations within team, department, and organization

From we can see some of the assigned jobs performed by Mukim's Creation managers. As a semi-formal organization they do other various activities during live events, which were not included in here.

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3.5 OMNIPOTENT VIEW vs SYMBOLIC VIEW

Based on actions and success, management can either be omnipotent or symbolic. In brief:

Omnipotent view of management:Managers are directly responsible for an organizations success or failure. If they do well in their job, then the position of their organization is increased, if they do badly, organizations position is lowered.

Symbolic view of management:Managers are not responsible for an organizations success or failure. Success of that organization is fully dependent on external forces outside of manager’s control. They just symbolize control and influence through their action.

As for Mukim's Creation, its success is based on Omnipotent management. So basically:

Managers are directly responsible for Mukim's Creation’s success or failure. The quality of Mukim's Creation is determined by the quality of its managers. The performance of managers influences Mukim's Creation’s goals.

Below are some example, which are prove of omnipotent management of Mukim's Creation.

Example 01:In BPL Opening Ceremony 2012, because of poor planning there was some technical difficulty. For this reason they were criticized by their clients.

Example 02:In 2014, Mukim's Creation did a live concert for Grameen Phone. The program was planned and executed by Mukim's Creation. And it became highly profitable for Grameen Phone. So they decided to do that same concert in several district of Bangladesh with help of Mukim's Creation.

From above example we can see, in both situation performance of the managers affected the organizations success.

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3.6 ORGANIZATIONAL CULTURE

Organizational culture is a system of shared assumptions, values, and beliefs, which governs how people behave in organizations. These shared values have a strong influence on the people in the organization and dictate how they dress, act, and perform their jobs.

Below is the dimensions of organization culture:

Contrasting organizational cultures among Mukim's Creation & other organization in this industry:

Dimension Mukim's Creation Other organizationsAttention to detail Low LowOutcome orientation High HighPeople orientation High LowTeam orientation High MediumAggressiveness Low High

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Stability High MediumInnovation Very high Low

This is a simple contrast among Mukim's Creation culture and other organization’s culture. All organizations have different cultures. And based on that people in the organization dress, act, and perform their jobs. And this reflects a lot in the performance of an organization.

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3.7 GLOBAL OUTSOURCING

Global outsourcing is purchasing materials or labor from around the world wherever it is cheapest. In recent global outsourcing become very popular in Bangladesh too. Reasons are simple:

Flexible procedure in doing foreign business None to less complexity in transaction Cheap product from China etc

Mukim's Creation is an organization who is doing global outsourcing for several years.

Some example are:

Purchasing logistics/products in cheap from China. Example: Intelligent light, LED Wall, Truss, 5W Laser etc

Creating custom designed products using cheap labor and easy technology from China. Example: High-end video processor, LDP screen etc

Purchasing high tech products from USA and London. Example: APC40 controller, Visuals, Resolume Arena etc

Hiring cheap labors from Dubai and Singapore while doing events in abroad. Example: CCMA, Khude Gaan Raaj etc

Hiring specialized light engineer and sound engineer from India. Example: Classical Music Fest, Tri-Nation music concert etc

Instead purchasing whole setup, hiring projection mapping team from Singapore to do show in cheap. Example: World T20 Cup Opening Ceremony, Tri-Nation music fest etc

Purchasing fireworks from India which are more safe and cheaper than local fireworks. Example: Bangladesh Games, ICC World Cup 2011 etc

These are some works done by Mukim's Creation. In where global outsourcing were the best option.

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3.8 THE DECISION-MAKING PROCESS

Decision making processes are pretty simple and straight forward. Below is an example of how Mukim's Creation solves any problem by decision making:

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Mukim's Creation’s graphics design team needs new GPU

Memory………………………………………………………10Display quality………………………………………….…08Battery life………………………………………….………03Warranty ……………………………………….…………..03Carrying weight……………………………..……………04

NVIDIA GeForce GTX 980 NVIDIA GeForce GTX 690AMD Radeon R9 295X2 AMD Radeon R9 290XNVIDIA GeForce GTX Titan Z NVIDIA GeForce GTX 780 TiAMD Radeon HD 7990 NVIDIA GeForce GTX 970

NVIDIA GeForce GTX 980 NVIDIA GeForce GTX 690AMD Radeon R9 295X2 AMD Radeon R9 290XNVIDIA GeForce GTX Titan Z NVIDIA GeForce GTX 780 TiAMD Radeon HD 7990 NVIDIA GeForce GTX 970

NVIDIA GeForce GTX 980 NVIDIA GeForce GTX 690AMD Radeon R9 295X2 AMD Radeon R9 290XNVIDIA GeForce GTX Titan Z NVIDIA GeForce GTX 780 TiAMD Radeon HD 7990 NVIDIA GeForce GTX 970

AMD Radeon R9 295X2

Graphics memory Memory speed Shader speed Maximum output Power requirement Render Output Units

Graphics memory………………………………….10Memory speed………………………………………10Shader speed…………………………………………10Maximum output………………….……………….05Power requirement……………………………….08 Render Output Units………………………………08

Step 1: Identifying the Problem

As from the image we can see the problem is pretty simple, Graphics team needs new GPU, so that their design process and render process can be faster.

Step 2: Identifying Decision Criteria

For a new GPU there are certain things to consider. These are:

Graphics memory Memory speed Shader speed Maximum output Power requirement Render Output Units

Based on these criteria, Mukim's Creation can decide which would meet their requirement and fulfill their purposes.

Step 3: Allocating Weights to the Criteria

In market there are various models/types of graphics card. But not all are same. They are different from each other in various ways. Choosing the best from them can be measured based on some criteria.

Graphics memory………………………………….10

Memory speed………………………………………10

Shader speed…………………………………………10

Maximum output………………………………….05

Power requirement……………………………….08

Render Output Units..……………………………04

As we can see criteria are based on some features. And they are weighted according to need.

Step 4: Developing Alternatives

There are various kinds of GPU in market. From them, Mukim's Creation choose some model which might fulfill their needs.

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NVIDIA GeForce GTX 980 NVIDIA GeForce GTX 690 AMD Radeon R9 295X2 AMD Radeon R9 290X NVIDIA GeForce GTX Titan Z NVIDIA GeForce GTX 780 Ti AMD Radeon HD 7990 NVIDIA GeForce GTX 970

These are the possible Choices, which have the potential configuration to fulfill their needs.

Step 5: Analyzing Alternatives

All possible choices are then compared based on their weight.

Graphics memory

Memory speed

Shader speed

Core speed

Power requirement

Render Output Units

NVIDIA GeForce GTX 980

4096 MB 224000 MB/sec

N/A MHz 1126 MHz

165 Watts 64

NVIDIA GeForce GTX 690

2048 MB (x2)

384512 MB/sec

915 MHz (x2)

915 MHz (x2)

300 Watts 32 (x2)

AMD Radeon R9 295X2

4096 MB (x2)

5000 MHz (x2)

(N/A) MHz (x2)

1018 MHz (x2)

500 watts 64 (x2)

AMD Radeon R9 290X

4096 MB 5000 MHz

N/A MHz 800 MHz 300 watts 64

NVIDIA GeForce GTX Titan Z

12288 MB

7000 MHz

(N/A) MHz

1000 MHz

250 watts 96

NVIDIA GeForce GTX 780 Ti

3072 MB 7000 MHz

N/A MHz 875 MHz 250 watts 48

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AMD Radeon HD 7990

3072 MB (x2)

6000 MHz (x2)

(N/A) MHz (x2)

950 MHz (x2)

375 watts 32 (x2)

NVIDIA GeForce GTX 970

4096 MB 7000 MHz

N/A MHz 1050 MHz

145 watts 64

Step 6: Selecting an Alternative

Based on their weight choose the best alternative to solve the situation. In this case:

AMD Radeon R9 295X2Is the best alternative.

Step 7: Implementing the Alternative

After the choice, purchase the alternative, and take necessary step to utilize that properly.

Step 8: Evaluating the Decision’s Effectiveness

After using that for a while the soundness of the decision is judged by its outcomes.

How effectively was the problem resolved by outcomes resulting from the chosen alternatives?

If the problem was not resolved, what went wrong?

From above we can see, how Mukim's Creation takes a problem and then using decision making process solves the situation.

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3.9 PLANS

In runtime an organization has to make several plans. Some are related, some are conflicting, some applies to whole organization wide, some are for only specific task etc.

There are several types of plans. Types are:

As an event management firm with a semi-formal management, Mukim's Creation has several plans too. Some example of their plans which were taken on 2015 are briefly given below:

Strategic plans Purchase Truss and Catering products and start a subsidiary business

Make partnership/agreement with other similar organizations, to help/look after each other

Operational plans Arrange brain-storming session before an event to discuss and generate ideas

Final recheck/confirmation with vendors about their responsibility 2 days before any program

Long-Term Plans Build own spacious warehouse Make arrangement for employee quarters Purchase cars for employee easy transportation

Short-Term Plans Setup an website before a program Mobile advertisement before a program

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Specific Plans Plan and arrange an event for international singerSingle-Use Plan To meet the signal distance from set to panel for

a specific program; designed and then purchased some special extender

As a semi-formal organization, Mukim's Creation does not follow the proper guideline of management or classic plan strategy. Instead its plans are mostly dynamic and based on situation.

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Manager - Technical

Graphics Designers

Engineers

Light Engineer Technical Engineer

IT Engineer

Others

3.10 DEPARTMENTALIZATION

Departmentalization involves dividing an organization into different departments, which perform tasks according to the departments' specializations in the organization.

There are 5 types of departmentalization. These are:

Functional Product Geographical Process Customer

As Mukim's Creation is a semi-formal organization and most of its works are based on events or special project, that’s why it follows Functional Departmentalization.

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This is an example of functional departmentalization, which implicates that the whole technical department is separate from other works. They do only their job in an event.

Advantages:

Reasons behind Mukim's Creation for functional departmentalization are:

All technical people don’t have to face/suffer other problems beside their own problems.

All technical people work together, so they communicate better All technical people can share their expertise easily With their easy communication and altogether contribution they can do some

specialized work in event

Disadvantages:

There are some disadvantages too for functional departmentalization. These are:

Poor communication with other functional areas Limited view of organizational goals

These are only some advantages and disadvantages of technical department of functional departmentalization. Mukim's Creation have other departments too based on their function. They have their own advantage and disadvantages too.

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Chapter – 04Conclusion

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CONCLUSION

Doing an analysis on a real life organization based on theoretical lectures is a great source of learning. In general we have learnt about management on class lectures. But for this report we had to use those knowledge to use, identify and analyze an organization. Because of this report we were able to utilize a theoretical concepts on a practical basis.

After this report we can proudly say, we know a lot and understand a lot about management. We know how it applies to organization. And how it is related to organization on various ways.

*****************************

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BIBLIOGRAPHY

www.mukimscreation.com www.facebook.com/mukimscreation www.en.wikipedia.com www.google.com www.answers.com www.investopedia.com www.scribd.com www.boundless.com www.wiki.answers.com www.slideshare.net

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