manager as relationship builder
TRANSCRIPT
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Presented By:
Gurtez Singh
Rajinder Singh
Suryapratap Singh
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Self-Awareness
Self-awareness is a critical leadership trait that is
at the heart of building effective working
relationships.
The best leaders often report that a key factor oftheir success has been recognizing and
adapting to their strengths and limitations.
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The Importance of Self-
Awareness
Understanding yourself increases your ability to
understand others and appreciate the differences:
Everything that irritates us about others can lead us to
an understanding of ourselves. Carl Jung
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A Tool: Assessments
Have you ever taken
360-degree assessment
Myers-Briggs Type Indicator (MBTI)
Strength Deployment Inventory
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The Strength Deployment Inventory
Predicts how your motivations drive your behavior
Key concepts:
1. Behavior is driven by motivation
2. Motivation changes in conflict3. Personal weaknesses are overdone strengths
4. Personal filters influence perception
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A fairlyconstant set of motives and valuesthat serve as a basis for:
Choosing and giving purpose to behavior
Focusing attention on certain things while
ignoring others
Perceiving and judging self and others
Predicts how your motives will most oftendriveyour actions
Motivational Value System
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What is Relationship Management?
Relationship Management is the development and maintenance
ofmutually beneficiallong-term relationships with
strategically significant entity(Buttle, 2000)
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Building a Relationship
A mutualdependence:
Relationships need cooperation, reliability and honesty.
Employees need managers to help make connections, set
priorities and obtain resources.
Not about political maneuvering its working with your
employees to obtain the best results for you and the
organization.
Building an effective relationship is your responsibility!
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Trust
The willingness to rely on the ability, integrity, and motivation of
one company to serve the needs of the other company as agreed
upon implicitly and explicitly.
Value
The ability of an organisation to satisfy the needs of the
employee at a comparatively lower cost or higher benefit than
that offered by competitors and measured in monetary,
temporal, functional and psychological terms.
Determinants of Relationship
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In addition to trust andvalue, manager must:
Understand employees needs and problems;
Meet their commitments;
Provide superior support;
Make sure that the employee is always told the truth (must be
honest); and
Have a passionate interest in establishing and retaining a long-term
relationship (e.g., have long-term perspective).
Determinants of Relationship
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Building a Relationship with
Your Employees Lead Yourself
Exceptionally Well
Lighten Your Leaders Load
Build a Good Relationship
with Your Employees
Be Strategic
The 360 Degree Leader: Developing your Influence from Anywhere
within the Organization, by John C. Maxwell
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Building a Relationship with
Your Employees Lead Yourself Exceptionally Well:
1. Become a go-to player
2. Be better tomorrow than you are today
3. Be prepared each time you meet with your employee
4. Be proactive and curious
5. Know yourself
Lighten Your Leaders Load:
1. Think about what your management needs to know2. Keep your boss informed; ask how often to check in
3. Be willing to do what others will not
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Building a Relationship with
Your Employees
Know Your Employees:1. Spend time learning about youremployees interests
2. Learn your employees' pet peeves and avoid them
3. Recognize that employees are humans too4. Dont talk negatively about youremployees
5. Understand and support your employees:
Strengths
Weaknesses Priorities and Goals
Work style
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Building a Relationship with
Your employees
Be Strategic:1. Know when to push and when to stop
2. Learn your employees' priorities
3. Make a positive differencedont just try to be right
4. Focus on your contribution to the larger goal,
not your personal objectives
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Building Relationships with
Peers
Take an interest in people; get to know them
Avoid office politics
Expand your circle of acquaintances Let the best idea win
Dont pretend to be perfect
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The Pre-relationship StageThe event that triggers a buyer to seek a new business partner.
The Early StageExperience is accumulated between the buyer and seller although a great
degree of uncertainty and distance exists.
The Development StageIncreased levels of transactions lead to a higher degree of commitment and
the distance is reduced to a social exchange.
The Long-term StageCharacterised by the companies mutual importance to each other.
The Final StageThe interaction between the companies becomes institutionalized.
Stages in the development of an
Inter Organization Relationship
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Stages in the Development of a
Key-Account Relationship
Degree ofinvolvement
High
Low
Nature of Inter-Organization relationship
Transactional Collaborative
Pre-KAM
Early-KAM
Mid-KAM
Partnership
Synergistic KAM
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A Relationship Life Cycle Model
High cooperationLow competition
Low cooperation
High competition
Time
Pre-
relationship
stage
Development
stage
Maturity
stage
Decline
stage
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Class Exercise
What should the focus and main activities of a global
manager be in each stage of the relationshipdevelopment process?
Why? (Please justify your answer)
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Identifying potential employees and their needs;
Approaching key decision makers in the firm;
Negotiating and advancing dialogue and mutual trust;
Coordinating the cooperation between the customers and
their company;
Encouraging the inter-organisational learning process;
Contributing to constructive resolution of existing conflicts; andleading the relationship development team
Managers are the individuals in any organisation who act both
as relationship builders and as relationship promoters.
The role of manager as
relationship builders and
promoters
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Models of Relationship Management
The Evans and Luskin (1994) model for effective
Relationship Management
Relationship managements inputs
Understanding customer expectations
Building service partnerships
Empowering employees
Total quality management
Relationship managements outcomes
Customer Satisfaction
Eployees loyalty
Quality productsIncreased profitability
Assessment state
Feedback
Integration
(Evans and Luskin, 1994)
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The Brock and Barcklay (1999) model of relationship effectiveness
Independence
Relative influence
Mutual trust
Cooperation
Relationship
effectiveness
Models of Relationship Management
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Qualifying prospects for relationship building
Opportunities
for adding value
Potential output
High
Low
Low High
Use a non
customized
approach
Seek better
opportunities
elsewhere
Build a strong
and lasting
relationship
Focus on
loyalty-building
program
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Assess employees satisfaction;
Take action to ensure satisfaction;
Maintain open, two-way communication; and
Work to add value and enhance mutual opportunities.
Enhancing the relationship
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