managing a publishing enterprise - lesson 4 (ambedkar university)
DESCRIPTION
The 4th Lesson. This one covers marketing in a traditional publishing enterprise, and possibilities for the future.TRANSCRIPT
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Managing a Publishing HousePost Graduate Diploma in Publishing
Ambedkar University, New Delhi
Lesson 4 – Content dissemination (marketing)
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Los Angeles | London | New DelhiSingapore | Washington DC
Discussion
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Content dissemination
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Marketing Department (traditional)
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Los Angeles | London | New DelhiSingapore | Washington DC
Today’s Marketing Department
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Los Angeles | London | New DelhiSingapore | Washington DC
Today’s Marketing Department
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Marketing: developing core strengths
Vendor or own the following?•Design team•PR and branding team•Data management team•Data processing team•Content collation team•Web management team
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Marketing: developing core strengths
Vendor or own the following?•Collateral printing•Collateral mailing•Content typesetting and proofing•Bulk emailing•Data set sourcing•Venue sourcing•Media research (tenders, news reports, Google feeds)
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Capturing marketing cost centers