managing a virtual career center & campus partnerships...answering difficult interview questions...
TRANSCRIPT
Managing a Virtual Career Center
& Campus Partnerships Friday, April 22, 2016
Presented by:
Michael Iris, Senior Director, Online Career Services & Alumni Relations
Flore Dorcely-Mohr, Director, Online Career Services
About Us…
FLORE DORCELY-MOHR, MA
Joined Berkeley College Online as of April 2014
Masters in Counseling, 15 years experience
10 years in Higher Ed, 2 other schools, 5 years online
Membership in several career professional groups
MICHAEL IRIS, MS
Director of Online Career Services since August 2013
Masters in Graphic Communications and Technology Management
Vice President of Marketing for NJ Career Center Consortium (NJC3)
Current Senior Director of Alumni Relations and Online Career
Services at Berkeley College
TOPICS COVERED IN PRESENTATION:
How to employ new technologies in meeting your school’s placement
and retention goals
Methods to assist your students/grads to explore career options,
network and be proactive job/internship seekers
Identify strategic data points to improve employment prospects and
provide meaningful coaching/mentoring positive career outcomes
Establishing and maintaining campus partnerships
How to build upon academic success and strengthen alumni
foundations
How we get this all done in an Online Environment
About Berkeley College
Founded in 1931
Approximately 8,300 students
700 International students
Three New York Locations
Four New Jersey Locations
Online Campus Fall 2015 enrollment:
1,320 students
First accredited online degrees
offered in 2003
Top programs of study:
Justice Studies - Criminal Justice
Management
Fashion Merchandising and
Management
Health Services Management
Accounting
International Business,
Marketing Communications
Information Technology
Management
Mission: Berkeley College empowers students to
achieve lifelong success in dynamic careers.
Internship Placement Process
All students required to complete an Internship for credit
• 120 total hours – 15 Weeks (Average 10 hours week)
• Internship must be related to academic major
• Project Based Option with Program Chair Approval
Career Counselors work one-on-one with students
• Search based on location, academic major and career direction
• Some barriers include language skills, financial hardship, lack of transportation
• High volume demands steady supply of internship sites —
Typically 120-150 students assigned per term
Job Placement Process
• All Berkeley Students have assigned Career Counselor (by major)
• Same students worked with for Internship Placement
• Build relationship/trust with student to identify “Hot Buttons”
• Focus on graduates’ needs – Location, Wish List, Top Companies
• Students need to be placed within 180 days from graduation
• Students graduate each quarter
• Collect and verify employment information
• 90% placement goal for each quarter • Decline Process – Heath, Grad School, No Contact, International, Military Service
• Lifetime Career Assistance
• One year or more after graduation – graduate works with
Alumni Career Services Team
Online Career Services Team• 3 FT Career Counselors (Including Campus Director)
• Student Employee
• Senior Director
• Assistant VP, Career Services & Alumni Relations
• VP, Career Services & Alumni Relations
Business Development Team
• Team of 5 Business Developers
• Reporting and Tracking using Salesforce
• Corporate Learning Partnership Program
• Responsible for building and maintaining relationships with employers
• Coordinate Career Fairs and On-site Recruiting Events
Online Campus Partnerships• Career Services & Academic Advisement
• Internship Registration Updates
• Progress Reports – Coordinated Outreach to Struggling Students
• Career Services & Academic Support Center
• Work together to Support Student Success
• Career Services & Student Development & Campus Life
• Co-Sponsor Events & Activities based on retention data and needs
• Student Engagement (Polling, Clubs, Peer Mentors, Contests)
• Personal Counselor Referrals
• Stress Kits – Finals Week
• Career Services & Admissions
• Share Internship & Job Placement Locations
• Internship Requirements for prospective students
• Career Services & Library
• LibGuides – Host Recorded Online Webinars
• Career Research Resources
Online Campus Partnerships
• Financial Aid
• Federal Work Study Program
• On and Off Campus Locations
• Financial Literacy Department
• Refer Students in need & Online Resources
• Veteran Services
• Resources for Admissions
• Specific Programing based on population needs
• International Students
• Post Graduation Information (Visa Status Verifications)
• Internship Documentation
Annual Student Satisfaction Survey
Our Main Online Tools/Resources
• Berkeley Connect – Job and Internship database
• Business Developers & Career Counselors post opportunities
• 98% of these opportunities are in NYC Metropolitan Area
• Linkedin – Premium Accounts
• Alumni search tool
• HR recruiters search by company and location
• CareerShift – National Job Database and Mobile App
• Assist students by zip code
• Employer/HR contact information
• Connected to LinkedIn
• Buzzfile – Employer Search
Job/Internship Search on CareerShift
BuzzFile – Employer Search By Major & Location
Working Paperless & Online
• Double Monitors & Headsets
Work from Home – What is a Snow Day?
• Share Point / Google Docs – Share with
the team
• Skype for Business
• Talk to other associates
• Instant Messaging
• Video Conferencing Students
• Text Messaging – Text Now / Salesforce
• Phone App – Missed Calls, Voice Mails,
Directory, to your Cell Phone
• VPN Access - Networked Shared Drives
• Cloud Based Computing
Online Programing & Student Engagement
Game of Phones
Resume Doctor
Scavenger Hunt
NDLW November
Virtual Commencement
Live Monthly Career Development Webinars
Video Counts & Data Stats
Since their inception in July 2014, Career Services has conducted and recorded a total of 22 Webinars.
More than 700 Hours of content.
Total number of views to date = 2,150.
Justice GPS: Assessing Your Skills to Navigate Yourself to a
Career in Justice and Public Service
15 February 2016
How to Find BerkeleyConnect and Login 54 January 2016
Overcoming Racism, Discrimination and Bias in the Job
Search
34 December 2015
Commit to Your Future: Benefits of Volunteering 49 November 2015
Dear Hiring Manager: Writing an Engaging Cover Letter October 2015
Researching Graduate School: Tips for Success 52 September 2015
Advanced LinkedIn Become a Power User! 57 August 2015
You are What you Tweet: Building Your Personal Brand on
36 July 2015
Answering Difficult Interview Questions - Part One 87 June 2015
Answering Difficult Interview Questions - Part Two 51 June 2015
Boots to Suits - Career Resources for Military Students 37 May 2015
De-Coding the Phone Interview 87 April 2015
The 6 Secrets of Successful Internships 104 March 2015
Make You’re Next Job Interview a BIG HIT! 246 February 2015
New Year New Look on a Budget! 161 January 2015
Holiday Networking & Your Job Search 84 December 2014
Staying Safe Online with Your Job Search 83 November 2014
Salary & Raise Negotiation 259 October 2014
Job Hunting 101 178 August 2014
Building a Professional LinkedIn Profile 226 July 2014
Total 2,150
CAREER
SERVICES
Need some Summer Sizzle? Refresh your Resume!
Is your resume up-to-date and ready to be submitted for that job you got in your email yesterday? Time is not on your side and we are here to work with you.
Your resume is your calling card, your advertisement, your brochure, your flyer. It's a one-page handout that shows what a great catch you are. It's the key that can open the door to a job interview!
Your resume should be clean and simple highlighting your strengths and experience. Check out our online resource Resume Companion which you can use to update your resume
and then be sure to share it with your Career Counselor.
Career Zone | Resume Companion | Resources by Major
Monthly Mass Email Communications
Date Sent Month/Year of Issue Sent Opens Clicks
2/21/2016 February 2016 1434 8.4%(120) 3.3%(4)
2/18/2015 February 2015 1292 15.9% (206) 8.3% (17)
2/1/2016 January 2016 1433 15.8% (225) 1.3% (3)
1/21/2015 January 2015 1289 13.7% (177) 13.6% (24)
12/19/2015 December 2015 1607 21.2% (335) 3.9% (13)
12/1/2014 December 2014 1196 13.8% (165) 10.3% (17)
11/14/2015 November 2015 1605 21.4% (339) 5.9% (20)
11/6/2014 November 2014 1196 12.2% (146) 4.8% (7)
10/2/2015 October 2015 1605 26.5% (421) 8.1% (34)
10/10/2014 October 2014 1196 14.0% (168) 3.6% (6)
9/4/2015 September 2015 1325 24.6% (325) 5.8% (19)
9/9/2014 September 2014 1305 12.9% (168) 16.7% (28)
Monthly Mass Email Communications Tracking
Berkeley College Alumni Career Services
Berkeley College Alumni – Lifetime Career Assistance
CareerShift Account Access
Alumni Career Services Team (One Year After Graduation)
Berkeley College Network on LinkedIn 4,000+ Members
Updated Daily – Announcements, Articles, Jobs, News
Conducting 5-Year Employment Survey (Gainful Employment)
Alumni Relations – Develop stronger relationships with connected alums for
exclusive job orders and internship opportunities
Tracking Job Orders / Internships from alums
Thank You Gifts – Build Relationships
Alumni of The Year Awards
Berkeley College Alumni Career Services
Alumni Institute – Career Development Quarterly Events
Once a Quarter in NYC and NJ
Usually 50+ in Attendance (Growing)
Topics Include:
Resume Writing Workshops
Interviewing to The Finish Line
Microsoft Office Application Training
Personal Finance & Banking Workshops
Public Speaking
Career Counseling & Vision Boards
Salary Negotiation
Professional Networking & Relationship Building
Michael Iris, MS
Senior Director
Career Services and Alumni Relations
LinkedIn: linkedin.com/in/MichaelIris
Email: [email protected]
Twitter: @Mike_Iris
Flore Dorcely-Mohr, MA
Director
Online Career Services
LinkedIn:linkedin.com/in/floredorcelymohr
Email: [email protected]
Twitter: @FDorcely
Managing a Virtual Career Center
& Campus Partnerships Friday, April 22, 2016
Questions Comments
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