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Michael H. Zack

Managing Codified Knowledge

Presented by:Pranab Maji 09EP-024

Rupesh Kumar 09EP-033Sneh Madhur 09EP-048

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Pr esentation Flowy Summary

What is Knowledge?Explicating Knowledge

Knowledge Management ArchitectureClassification of KM ApplicationsContexts of KM

y Industry Examplesy

Key Learnings

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Wh at is Knowledge?y Data : Observations or facts.y Informati on: placing data in meaningful contexty K nowledge: meaningful organized accumulation of information thru

experience, communication or inference.

y T acit & Expl icit knowledgey D ecl a r ativ e, P rocedur a l or C a usa l knowledgey G ener a l or s peci f ic knowledge

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KM Arch itectu r e (Contd..)Kn owledge Repository: a knowledge platform

S tructure: knowledge unit, schemes of linking& cross referencingCon te n t:

Concepts, definitions (declarative know.)Processes, actions, sequences (procedural know.)Rationale for actions or conclusions (causal know.)Circumstances& intentions (specific contextual know.)

Linkages

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Kn owledge Refi n ery: process of creating& distributing theknowledge

y Acquisitiony

Refinementy Storage& Retrievaly Distributiony Presentation

KM Arch itectu r e (Contd..)

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Kn owledge Ma n ageme n t Roles:Traditional org. roles not suitable.Need of cross-functional, cross-organizational processes.

Chief knowledge officerKnowledge or expertise centresChampioning KMEducating organization

Mapping knowledge

KM Arch itectu r e (Contd..)

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Role of I n formatio n Tech n ology:y Provides seamless pipeline for flow of knowledge.y Multimedia repository for rich, explicit knowledge.y Flexible outputs via dynamically customizable views.

Explicit, factual knowledgeHighly sharing community

Electronicrepository

Less explicit knowledgeLoosely affiliated communityE-mails

Tacit knowledgeContext is not well shared

V ideo Con/Tele con

KM Arch itectu r e (Contd..)

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Classifying KM A pp lications

2 . In teractive Applicatio n sy Repository, a by-product, contents dynamic.y Both way flow of information.

a) Distributed Learning:Interaction between expert & novice (Ex.Training classes)

b) Forums: Knowledge sharing (Ex. Mouthshut.com)

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Conte xt of KMy Strategic Contexty Knowledge Contexty Organizational Contexty Technology Context

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Indust r y Exam p lesy Genpact

y V isteon Corp.

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Key Lea r ningsy Organizational Knowledge, a valuable strategic asset.y KM is complex& difficult to implement.y Steps:

1. Understand strategic knowledge requirements.2. Devise a knowledge strategy in line with Firm·s business strategy.3. Implement an architecture appropriate to firm·s knowledge

processing needs.y Cost saving or higher efficiency.y Support for problem solving, innovating & leveraging

opportunities.

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Th ank You