managing college and targeted hiring events: technology, creativity and logistics on steroids!

JOB FAIR/EVENT MANAGEMENT

VOLUME HIRING MADE EASY

ONE WORLD. ONE WORKFORCE.

Tracey Friend

VP & Practice Leader, RPO

Agile•1

Nicky Westrup

VP, Talent Management

AccentCare, Inc.

PRESENTERS


FIERCE COMPETITION: Home Health Care

industry job volume increases *10K per month

All positions are tied to revenue

Must hire experienced RN’s, OT’s and PT’s

Provide multiple touch points for all candidates

Each market has their own brand or there is

limited brand recognition


THE ACCENTCARE CHALLENGE!

OUR APPROACH

Huddle Time

• Objective?

• Audience? Prep Work? Marketplace brand

• Site, Resource, and Candidate Experience

• Create the plan

Market The Event

• Signage, Flyer, and Creative Development

• Program Promotion, Incentives and Social Strategies

• Targeted resource identification, project outreach and communications plan

Candidate Outreach & Follow Up

• Screening, Scheduling, and Interviewing

• Virtual Interviews

• Pre-event Outreach, Post Event Outreach, & Survey Management


THINGS WE CONSIDER


MESSAGING & ENGAGEMENT STRATEGIES

FOR THE RIGHT POPULATION


Mobil optimized solutions

Provide multiple paths to

contact a recruiter

Provide an opportunity to

participate in the career

fair virtually

Be available during non

work hours

Send reminders by phone,

email and interactive

media

If they travel, know the

territory covered


WHAT WE KNOW ABOUT MARKETING TO NURSES

Reputation makes a

difference

Direct contact with

“people like them” are

important

Referrals are powerful

REPUTATION IMPACTS THE STRATEGY & APPROACH


MARKETING WITH MEANING


CONTINUE TO SPREAD THE WORD!


Carefully crafted messages

Clear calls to action

Timing is critical

Incorporating the business groups

Mobile Text + Voice Broadcast + Instant Message + Email + Social Publishing

COMMUNICATE THE PLAN & YOUR NEEDS VISUALLY!


THE DETAILS MATTER


REFINE AND SET THE PLAN IN MOTION


Working The Plan!

JOB FAIR RESEARCH & PLANNING


Set up the event

Manage and track candidates

Communicate and promote the event to

candidates

Create and manage interviewing

schedules

Manage vendors and rentals

Coordinate resources and marketing

collateral

Report on progress


JOB / CAREER FAIR REGISTRATION AND PROMOTION

WHAT HAPPENS WHEN WE MEET?


MAKE INFORMATION DISTRIBUTION & RESUME

COLLECTION EASY

Distribute information at job fairs

Guide participants to register or

submit resume at a special website

Engage students and candidates who

are on the go

Link to social media engagement

strategies

Promote specialty job postings

embedded in a creative campaign


SPECIAL TOUCHES


Job

Fair

CREATING POSITIVE IMPRESSIONS FOR FUTURE TOUCH POINTS

BOTH IN PERSON & VIRTUAL


CANDIDATE OUTREACH / THE JOB FAIR EXPERIENCE

Every candidate touched

Satisfaction survey delivered

Multi-lingual capabilities


EXECUTION EXCELLENCE:

IN ANY EVENTS BASED HIRING EFFORT


Standard Operational

Procedures

Best Practices

Clear Roles & Responsibilities

Budget Management

Relationship and trust building w/ lines

of business

Improving brand recognition to improve

future hiring

Building talent communities to build

upon

Linked to other short and long term

talent acquisition strategies – Employee referrals

– Veterans / diversity hiring outreach


IT IS MORE THAN MEASURING HIRES

Status Format Purpose

Day of the

week

Actual

Launch

Date

Number of

Recipeints

Open Number

/ Rate

1-week later

Microsite

Clicks

Total

Click

Throughs

Bounce

Number

/ Rate

Opt-out

Number

/ Rate

Launched

Email via

Outlook

AC Website, CA Career website, Job

Fairs, Book My Interview, Facebook Wednesday 4/10/2013 3,782 660 (19%) 43 155 381 (10%) 36 (1%)

Launched

HTML Email via

Constant

Contact

Job Fairs, Book My Interview, Email

signature line, Hand out contact cards,

Facebook Thursday 4/11/2013 659 83 (19%) 2 15 209 (32%) 0 (0%)

Launched

HTML Email via

Constant

Drive attendance at the Job Fairs

Call to action to RSVP Tuesday 4/16/2013 3,469 401 (12%) 12 31 101 (3%) 5 spam reports

Launched

HTML Email via

Constant

Increase referrals and drive attendance

to the Job Fairs Tuesday 4/16/2013 450 26 (6%) 1 2 1 (.2%) 0 (0%)

Launched

HTML Email via

Constant

Drive attendance to the Petaluma job

fair Friday 4/19/2013 3,503 472 (13.9%) N/A 37 103 (2.9%) 22 (1%)

Launched

HTML Email via

Constant

Drive referrals and attendance to the

Petaluma job fair Friday 4/19/2013 458 10 (2%) N/A 0 0 0

IMPROVING OUR PROGRAMS


PERCEPTION IS REALITY!

Our surveys and feedback support continuous improvement

WORKFORCE CHALLENGES. SOLVED.


FINANCIAL

100% Woman minority-owned

$2.4 Billion (USD) in spend under

contract

Profitable, with zero-debt

CUSTOMER FOCUS

Over 100 active clients

Network of 2,000+ suppliers

100% client retention

INNOVATION

Profits (97%) reinvested into solution

evolution & development

Technology design

Tailored solutions for each client

AGILE•1 SERVICES

POWER-UP

• Contract Recruiters Trained with Recruiting Tool Kit

• Resources Available

• Recruiters

• Sourcers

• Recruitment Administrators

• Ideal For Short-Term Ramp-Up

• Client Managed

• Recruiter On-Boarding Option Available

• 6 Month Minimum

Project RPO

• Start and End Defined Programs

• Full Lifecycle Support or Special Program Execution

• Ideal Solution For

• Seasonal Hiring

• Mergers

• New Business

• College and Veteran Hiring

• Comprehensive Reporting and Metrics

• 3 Month Minimum

End-to-End RPO

• Turnkey Managed Recruitment Solution

• Full Lifecycle, Sourcing or Recruitment Administration

• Enterprise-wide or Segment Hiring

• Address Scale and Capability Gaps

• Social Media Strategies

• Includes Change management and technology

• Multi-year Contract

Search Firm Management

• Search Firm Vendor Management Program

• Spend Visibility

• Managed Approval and Utilization Processes

• Consolidated Billing

• Performance Management

• Consolidation of Search Firms

• Maximize ATS Search Firm Portal

• 1 Year Minimum

Blended RPO

• Manage the acquisition of Full Time, Contingent and Payrolled workers under one program

• Management of Supplier Base for Contingent and Search Firms

• Consistent Processes and Candidate Experience

• Single View Across Blended Workforce

• Multi-year Contract


THANK YOU

WWW.AGILE-1.COM
