managing content within content marketing
TRANSCRIPT
Managing Content Marketing
Rachel DiCaro Metscher
Content Marketing Today…
Content Marketing Today…
Art Source: http://www.exacttarget.com/blog/roi-of-social-publishing/
Challenge:Promotion…
Challenge:Promotion…
Visual Credit: http://www.bestwebexperts.com/
Image Credit: http://www.smashingmagazine.com/2013/06/18/adapting-to-a-responsive-design-case-study/
Challenge:Content-delivery priority of smartphones is not an “m”
(mobile) problem, but an “n” (nth degree) problem.
Challenge: Content form not always
optimal for the digital channel
cc
Challenge:Organizational
Challenges
Content Marketing is Much More than
the Content Creation
Content Marketing is Much More than
the Content Creation
Content Marketing is About
Communication
Content Marketing is About
Communication
cc
UsesDifferent
Platforms
We Need LessWe Need Less
TipsTips
Tip:Everything Starts withGoal and Strategy
Tip:Everything Starts withGoal and Strategy
Tip:Technology is
Power byPeople
Tip:Technology is
Power byPeople
Tip:Build the Bridge
Tip:Build the Bridge
Visual Credit Blog WorkDay
Visual Credit Blog WorkDay
Tip:Be Flexible
Tip:Be Flexible
THANK YOU
Rachel DiCaro MetscherSenior Director of Brand and Marketing CommunicationsEmail: [email protected]@rachelmetscher