Managing creative projects and teams

Project 2: Chelsea Market, Artists & Fleas

Done by: Jessica Kim, Sarah Lee, Jessica Visci

● Opened in Dec 2003 by founders Amy and Ronen

● 3 markets: Chelsea Market, Williamsburg and LA

● Vendors in art, vintage, jewelry, apparel, home, food

● Vendors apply via website or email

● Prices range from $3000 to $3600 per 2 week period depending on booth size for the CM location

Introduction

Floor Plan

https://www.youtube.com/watch?v=yfQ5Q0s95o4

Environmental analysis● Middle aged women and

tourists; mostly jewelry● Alot more people taking

photos and eye shopping than actually buying

● Paths but everyone walks whichever way they please

● Some vendors watch the people while others on their phones

Patterns of behavior● Jewelry stands were the most crowded● Extremely interactive space● A lot of attention to price● Sellers acted very differently depending on amount of

customers● No real means of how you should be guided through the

area ● Sense of things being scattered

Stakeholder perceptions: vendors

Cynthia RybakoffJewelry designer“An eclectic blend of modern and vintage. Chelsea Market as a unique retail location.”

Olivia PurnellAvalovePoet-turned-designer“Chelsea market is a little wonderland.”

Trevor KroonCurated basicsProduct manager“A great place to find stylish people with awesome taste.”

Stakeholder perceptions: customers

Son & mom duoWatch lovers“Aren’t these lovely? It’s a gift to my mom, but to myself as well.”

Avalove customerIndie shirt shopper“You can’t find shirts like these anymore. There’s a certain artistry to them.”

Little kidBow-tie sniffer“Mommy… I want…!”

● Overall positive reaction by customers and vendors

● Stressed their love for adventure● Importance of the uniqueness of the space

and merchandise● Building a sense of community● Sometimes crowded and confusing

Stakeholder perceptions

Key scenarios

Overcrowding and tourist seasons

Arguments over vendor-related space

Snow storms and bad weather

Wiser Conclusions Our ConclusionsRewarding Group Success

● Emphasizing the individuality of each vendor

● They are in charge of their own success

● Motivational tactics

Inquisitive Leader● Owners of market could ask how the

vendors feel about the space● Other than this owners have little

involvement● Lagging an “anxious leader”

Synergy● Benefit from traffic of Chelsea Market● Benefit from shared funding● Benefit from shared information

● More signs that guide the customers around the market

● Organize by trade

● Wider, more welcoming entrances (the space was fairly closed off)

● More open space

● Continuity between exterior and interior

● Music throughout

● Placement of market

● Environment more adaptable to different merchandise