Managing Information Managing Information and Technologyand TechnologyExploring Business

Class 11 Tuesday 10/4/11

Data V. InformationData V. Information

• Data = unprocessed facts• Information = data that have been

processed, or turned into some useful form.

Information System [IS]Information System [IS]

• “…the combination of technologies, procedures, and people who collect

and distribute the information needed to make decisions and

coordinate and control company-wide activities.”

Differing Information NeedsDiffering Information Needs

Top Managers• Planning• Setting Objectives• Strategic Decisions

Middle Managers• Allocate Resources• Oversee Activities

First-Line Managers• Supervise Employees• Oversee Daily Operations• Coordinate Activities

Information Needs and FlowsInformation Needs and Flows

Enterprise Resource Planning [ERP] Enterprise Resource Planning [ERP] SystemSystem

Data and DatabasesData and Databases

Databases – electronic collection of related data

Data Warehouse – centralized database that stores data from several databases (for easy analysis)

Data Mining – technique used to search & analyze data to reveal patterns, trends and predict future behavior

•Customer Behavior•Customer Relationship Management

Data Mining ProcessData Mining Process

Types OfTypes OfInformation SystemsInformation Systems

Operations Support

• Transaction Processing

• Process Control• Design &

ProductionManagement Support

Decision SupportExecutive InformationArtificial Intelligence

• Expert• Face-Recognition

Design And Production SystemsDesign And Production Systems

Computer-Aided Design [CAD] Computer-Aided Manufacturing [CAM] Computer-Integrated Manufacturing –

[CIM] integrates various operations including CAD/CAM with various functions from order taking to final shipment.

Flexible Manufacturing [FMS] can be reprogrammed to prduce a variety of products

Management Support SystemsManagement Support Systems

• Management Information Systems [MIS]- extracts data from database to reports, etc.

• Decision Support systems [DSS] – interactive system that relies on infroamtion from multiple sources fro decision making

• Executive Information Systems – provides senior managemetn with strategic information

• Artificial Intelligence [AI] – mimics human behavior. Face recognition, etc.

• Expert systems – mimics the judgement of experts

Decision Support SystemsDecision Support Systems

Data Communication NetworksData Communication Networks

Internet• Internet Service Providers• World Wide Web/Browsers

Intranets Extranets

• “…transmit digital data… from one computer to another using...wired and

wireless communication channels.”

Intranets/ExtranetsIntranets/Extranets

• Intranet – “…a private network using… technologies… available only to

employees....”

• Firewall – Software that controls access to an Intranet

• Extranet – “…intranet… partially available to certain parties outside the organization.”

ExtranetExtranet

E-CommerceE-Commerce

Purposes: presenting information, selling products, distributing digital products, acquiring goods and services

General Terminology: B2C = Business to Consumer – retial trade B2B = Business to Business C2B = Consumer to Business – Priceline C2C = Consumer to Consumer - eBay

Business UsesBusiness UsesOf The InternetOf The Internet

Presenting Information Selling Products Distributing Digital Products Acquiring Goods/Services Virtual Company

Electronic Data Interchange & Value-Electronic Data Interchange & Value-AddedAdded

Security Issues InSecurity Issues InElectronic CommunicationElectronic Communication

Data Security Malicious Programs Spoofing Revenue Theft Risks to Customers