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  • 17.10.2008

    Managing innovation projects Managing innovation projects

    Slide 1

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    MASTERS IN INNOVATION

    CONFIDENTIAL

    Pieter Van den Berghpieter.vandenbergh@verhaert.comwww.verhaert.com

    VERHAERTINNOVATIONDAY OCTOBER 17th, 2008

    www.mastersininnovation.com

    Commercially confidence This presentation contains ideas and information which are proprietary of VERHAERT, Masters in Innovation*, it is given in confidence. You are authorized to open and view the electronic copy of this document and to print a single copy. Otherwise, the material may not in whole or in part be copied, stored electronically or communicated to third parties without prior agreement of VERHAERT, Masters in Innovation*.

    * VERHAERT, Masters in Innovation is a registered trade name of Verhaert Consultancies N.V.

    Managing innovation projects

  • 17.10.2008

    Managing innovation projects Managing innovation projects

    Slide 2

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    MASTERS IN INNOVATION

    CONFIDENTIAL

    Table of contents

    Innovation, of course.... Who is involved ? What is at stake ? What it all comes down to... and how we

    do it.

    Segway (R)

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    Managing innovation projects Managing innovation projects

    Slide 3

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    MASTERS IN INNOVATION

    CONFIDENTIAL

    Innovation, of course...

    Innovation is:

    A source for commercial value

    A strategic driver An ongoing process Multidisciplinary Something radical !

    Innovation is not:

    New ideas Just on technology Exclusively for R&D or

    marketing Just about NEW

    products A lucky shot

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    Managing innovation projects Managing innovation projects

    Slide 4

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    MASTERS IN INNOVATION

    CONFIDENTIAL

    Innovation, of course...

    Why companies fail to innovate:

    Not Top management priority Failure is not accepted Lack of clear project leadership Lack of focus Lack of vision No process to guide innovation Departementization Not sufficient resources ...

  • 17.10.2008

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    Slide 5

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    MASTERS IN INNOVATION

    CONFIDENTIAL

    What the customer actually wanted...

    How the customer explained it

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    Managing innovation projects Managing innovation projects

    Slide 6

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    MASTERS IN INNOVATION

    CONFIDENTIAL

    What is at stake ?

    Business concept

    Targeted markets

    Key activities

    Product / service portfolio

    Is the market ready ?

    Is technology mature ?Are resources available ?

  • 17.10.2008

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    Slide 7

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    MASTERS IN INNOVATION

    CONFIDENTIAL

    What is at stake ?

    New Product Design = Strategy

    You need a GOAL, that reflects in your strategy map, That is supported by your complete

    organization

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    Slide 8

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    MASTERS IN INNOVATION

    CONFIDENTIAL

    Who is involved ?CEO

    CFO CMO CTO

    C

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    Consensus GOAL objectives

    Your goal must be supported throughout your organization

    Your goal must be clear and well understood by all parties involved

    Your goal can be measured

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    Slide 9

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    MASTERS IN INNOVATION

    CONFIDENTIAL

    Who is involved ?

    Strategy ownership The dominant coalition versus

    The renewed dominant coalition.

    CEO

    CFO CMO CTO

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    Slide 10

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    MASTERS IN INNOVATION

    CONFIDENTIAL

    Vorsprung durch Technik

    1980 2005

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    Slide 11

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    MASTERS IN INNOVATION

    CONFIDENTIAL

    How do we do this ?

    A driver needs a dashboard

    Verhaert applies a complete set of tools to: manage strategic wayfinding for innovative

    projects manage product design and development serve as an open innovation partner

  • 17.10.2008

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    Slide 12

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    MASTERS IN INNOVATION

    CONFIDENTIAL

    Dashboarddesign

    Maximizing fit with user / market requirements

    Minimizing the development cycle

    Controlling development Costs

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    Slide 13

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    MASTERS IN INNOVATION

    CONFIDENTIAL

    Maximizing fit with user / market requirements

    Fuzzy front end

    Feasibility analysis

    Specification management

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    Slide 14

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    MASTERS IN INNOVATION

    CONFIDENTIAL

    Minimizing the development cycle

    Stage Gate Process

    Speedup learning

    IP management

    Verification

    Planning

  • 17.10.2008

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    Slide 15

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    MASTERS IN INNOVATION

    CONFIDENTIAL

    Controlling development costs

    Study Logic

    Budgetcontrol through taskmanagement

    Project design reviews

    Open innovation / team

  • 17.10.2008

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    Slide 16

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    MASTERS IN INNOVATION

    CONFIDENTIAL

    Verhaert New Products & Services nvHogenakkerhoekstraat 219150 KruibekeBelgiumTel +32 (0)3 250 19 00Fax +32 (0)3 254 10 08www.verhaert.cominfo@verhaert.com

    www.mastersininnovation.com