managing membership for your sla unit
TRANSCRIPT
Managing Membership for your SLA Unit
Presented by, Paula Diaz
Director of Membership
Membership Stages
• Establish SLA/Unit brand and create recognition among prospective members.
• Reach new audiences.
• Actively invite new members to join SLA through various recruitment channels.
• Move individuals from awareness to paid memberships.
• Affirmation of Value
• Encourage members to participate in your unit events and discussions.
• Confirming the value that has been established over the past year.
• Restoring the relationship with those who left SLA
• Resources to Help You Track Your
Activity
Membership Wiki
• Reports – New Members – Lapsed members – Member counts
• By type • By unit • By country • Breakdown of unit total by member type
Membership Wiki
• SLA Connect
– New Member benefit – What you need to know
