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    Managing Millennial Parents

    Annual Conference on the First-

    Year ExperienceFebruary 6, 2005

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    Workshop Outline

    Introduction of Presenters

    Introduction of Workshop

    Brief description of the Millennial Generation Brief description of presenters experiences with

    millennial parents

    Outline of program to engage parents in

    productive interactions with college Strategies to deal with helicoptering parents

    Assessment

    Questions Resources

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    Introduction of Presenters

    Dr. Elizabeth True, Vice President for StudentAffairs at Mount Ida College

    Ed.D. Educational Leadership and Policy Studies,UVM; M.Ed Counselor Education, U Maine; B.A.American Studies, Mount Holyoke College

    Profile of Mount Ida College

    Previous experience at Castleton State, CornellUniversity and the University of Maine

    No kids (or 765 kids?)

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    Introduction of Presenters

    Mr. Philip A. Conroy, Jr., Vice President forEnrollment Management and Marketing, MountIda College

    ABD, University of Tampere (Finland); M.Ed.Educational Administration, Rhode IslandCollege; B.S. Elementary Education, BridgewaterState College

    Responsible for enrollment (recruitment andretention) and marketing admissions, financialaid, communications and marketing, communityand government relations

    Married, father of three college educated children(guilty as charged)

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    Introduction of Topic

    Much research has been shared on thedistinctive characteristics of the millennialgeneration, but college staff have also notedunique characteristics of their parents. Collegestaff describe these parents as helicoptering into save the day and advocating before theirstudents have a chance to problem-solve on

    their own. This workshop will share strategiesfor managing millennial parents to help themcontinue to play a guiding role without

    jeopardizing the developmental process through

    over-involvement.

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    The Millennial Generation

    Millennials, Echo Boomers, Generation Y

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    Millennial Traits

    Special

    Sheltered

    Confident

    Team-Oriented

    Achieving Pressured

    Conventional

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    Technologically savvy

    MTV/short attention span Email immediate responsecant

    think long-range

    Over-achieving/over-managedbrought up on Gymboree, soccer, musiclessons, play dates organized groupactivity

    Team players/teamwork/fitting in

    Rewarded for participation, notachievement

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    Aim to please

    Diverse and tolerant Lower rates of violent crime, alcohol and

    tobacco use and teen pregnancy

    Trusting Word of mouth/reputation key

    Protected/coddled/valued

    Optimism locally/pessimism nationally High expectation of authority/institutions

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    Millennial Parents

    Boomer or Gen X generation

    Older, more affluent when having children

    Pessimists Attachment parenting - Over-

    protective/concerned with physical and moralsafety

    Helicoptering/hovering Soccer moms, hockey dads

    IEP advocates

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    As Parents of College Students

    Consumer mentality/price of higher ed vs. value Expectation of in loco parentis Enlisting the team of advocates Propensity to threaten legal action Susie doesnt know Im calling but Constant contact through cell phones

    Expectation of immediate, 24/7 administrativeresponse Clery Act and concerns with campus safety

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    Parent Management Themes

    Safety

    Responsibility

    Empowerment

    Employability

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    Parent Management Plan

    Pre-admission communications/materials

    Orientation of parents

    Explanation/Interpretation of FERPA Management of parental communications

    On-going communication/updates to parents

    website and letters Parent Association

    Parents Weekend

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    Pre-Admission

    Parents as members of Influencer Group develop aparallel process to market college to parents

    Marketing of the College focus groups with parents

    Annual report/magazine targeted to parents Students interviewed individually first/parents then

    asked to join

    Communications from the President to parents of

    applicants/from Admissions to the students Open House/Decision Day including parents in

    sessions/Parent Association table

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    Orientation of Parents

    Separate program for students and parents

    Programs such as Letting Go and Parent 101

    Explanation of the role we want parents to play Providing reassuring info and contact

    information

    Involving reps from the Parent Association

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    FERPA

    Family Educational Rights and Privacy Act

    Establish a college policy and related procedures

    regarding release of information, judicialinformation, and release forms

    Explain FERPA regulations and the collegespolicies regarding release forms at summer

    orientation sessions and on website On-going education when parents call

    Alcohol and Drug violation notification

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    Parental Calls and Emails Establish a standard response time Direct calls/emails to lowest appropriate level

    first Do not guarantee confidentiality Request permission to discuss call/email with

    student Tell parent where to direct student for help Dealing with threats (Ill call the President, my

    lawyer, the media, Jay Leno) Avoid responding more quickly to parents than

    students

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    On-going Communication with

    current parents Letters from President annual and in

    response to campus concerns i.e., post

    9/11, if there is a campus incident Letters from president of the ParentAssociation

    Letters to students timed to be mailedwhen students are at home

    Website

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    Current Links Parent Association Residence Hall Damage Costs Events Calendar Faculty/Staff

    Directory News Course Catalog

    2004-05 Academic Calendar

    For Parents

    The Parent AssociationThe Parent Association and its officers serve as a link between Mount Ida College and the parents and guardians of students,keeping you better informed about the academic and social environment of the campus. Membership is free to parents andguardians of current students, and all are encouraged to participate.

    Events CalendarFind out more about whats happening on campus at Mount Ida by viewing our Events Calendar.

    What's New?Looking for the latest headlines at Mount Ida? Check out the Newsroom.

    FAQ for ParentsGet fast answers to frequently asked questions.

    DOWNLOAD COMMENCEMENT BULLETIN. Congratulations to all Mount Ida Graduates and their families!

    You have just excelled and survived another phase in your life and hopefully you have gained new insights and abilities fromyour Mount Ida experiences. May all your aspirations come true as your life continues with successes.

    I wish the best of good fortune to all of Mount Idas Graduating Class of 2004.David MillerMount Ida Parent Association

    _________________________ All parents/family members of current students are welcome to attend and learn more about the Association. Contact Parent

    Association President Dave Miller at [email protected] for more information. Get directions to campus. Or, contact various Mount Ida departments.

    http://www.mountida.edu/sp.cfm?pageid=766http://www.mountida.edu/filelibrary/Damage_Poster.pdfhttp://www.mountida.edu/sp.cfm?pageid=695http://www.mountida.edu/sp.cfm?pageid=315http://www.mountida.edu/sp.cfm?pageid=315http://www.mountida.edu/sp.cfm?pageid=253http://www.mountida.edu/sp.cfm?pageid=917&CFID=7155&CFTOKEN=88972158http://www.mountida.edu/sp.cfm?pageid=1437http://www.mountida.edu/sp.cfm?pageid=766http://www.mountida.edu/sp.cfm?pageid=766http://www.mountida.edu/sp.cfm?pageid=855http://www.mountida.edu/sp.cfm?pageid=695http://www.mountida.edu/sp.cfm?pageid=253http://www.mountida.edu/sp.cfm?pageid=768http://www.mountida.edu/filelibrary/Commencement_Bulletin.docmailto:[email protected]:[email protected]://www.mountida.edu/sp.cfm?pageid=373http://www.mountida.edu/sp.cfm?pageid=421http://www.mountida.edu/sp.cfm?pageid=421http://www.mountida.edu/sp.cfm?pageid=373mailto:[email protected]://www.mountida.edu/filelibrary/Commencement_Bulletin.dochttp://www.mountida.edu/sp.cfm?pageid=768http://www.mountida.edu/sp.cfm?pageid=253http://www.mountida.edu/sp.cfm?pageid=695http://www.mountida.edu/sp.cfm?pageid=855http://www.mountida.edu/sp.cfm?pageid=766http://www.mountida.edu/sp.cfm?pageid=1437http://www.mountida.edu/sp.cfm?pageid=1437http://www.mountida.edu/sp.cfm?pageid=1437http://www.mountida.edu/sp.cfm?pageid=917&CFID=7155&CFTOKEN=88972158http://www.mountida.edu/sp.cfm?pageid=253http://www.mountida.edu/sp.cfm?pageid=315http://www.mountida.edu/sp.cfm?pageid=315http://www.mountida.edu/sp.cfm?pageid=315http://www.mountida.edu/sp.cfm?pageid=695http://www.mountida.edu/filelibrary/Damage_Poster.pdfhttp://www.mountida.edu/sp.cfm?pageid=766
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    Parent Association

    Roles: recruitment/advocacy; resource forcurrent parents/liaison to administration;resource development

    Involving Parent Association in recruitment andorientation activities as well as ParentsWeekend

    Involve Parent Association rep in keycommittees

    Credibility factor

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    Parents Weekend

    Social emphasis Early advertising/encouraging parents to wait

    until this weekend to visit students Educate 1st time parents this is not like high

    school open house not discussing studentperformance with faculty

    Parent Association meeting/table at football

    game or main event Opportunities for parents to connect/reconnect

    with other families

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    Helicopter Traffic Control

    Calculating Response Timesettingexpectations

    Assessing the Problem Involving the Student

    The Role of the President directing to

    the appropriate response level Responding to threats of legal action

    Documentation

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    Assessment

    Evaluation of Summer Orientationprogram by parents

    Focus Groups

    Tracking calls/emails and repetition

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    Future Trends

    Colleges marketing themselves as safe campuses

    Outsourcing emergency notification to vendors

    A return to modified in loco parentis a partnership

    b/w college and family Legal challenges to FERPA and confidentiality policies

    Students evaluating how they have been parented

    Continuing question of the value of college (cost vs.

    outcome)

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    Questions?

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    Resources

    Millennials Rising: The Next GreatGeneration by N. Howe and W. Strauss

    Millennials Go to College by N. Howe andW. Strauss

    The Echo Boomers

    http://www.cbsnews.com/stories/2004/10/01/60minutes/main646890.shtml

    CBS News Online

    http://www.cbsnews.com/stories/2004/10/01/60minutes/main646890.shtmlhttp://www.cbsnews.com/stories/2004/10/01/60minutes/main646890.shtmlhttp://www.cbsnews.com/stories/2004/10/01/60minutes/main646890.shtmlhttp://www.cbsnews.com/stories/2004/10/01/60minutes/main646890.shtml