managing patents trade marks copyright … · 2011. 6. 14. · 2 mipchannels2011 managing ip’s...

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MIPCHANNELS2011MANAGING IP’S MARKET-LEADING ONLINE INFORMATION RESOURCES

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MANAGING IP’S CHANNELSMangingip.com has been re-launched. We have invested heavily to expand ourglobal editorial team in New York, London and Hong Kong, to ensureManaging IP provides the market’s most consistent global coverage of all majorcases, legislative developments, IP office updates and legal community news.

This enhanced content is available through four tailored online channels cov-ering Patents, Trade marks, Copyright and Internet IP – each has their owndedicated section on managingip.com and regular e-newsletter.

These new channels provide comprehensive, timely and considered analy-sis of IP issues worldwide and take Managing IP’s market leading coverageto a new level.

MANAGING PATENTS – Focuses on the key markets forpatents, trade secrets and technology law, with breakingnews and considered analysis on all the most importantcases, legislative developments, deals, internationalagreements, plus industry statistics and case studies.

MANAGING TRADE MARKS – Spans all strategic markets,providing news and unparalleled analysis on the major trademark, design and unfair competition cases from all keycourts, as well as national and international legislativechanges, plus deals, case studies, industry statistics and legalmarket news.

MANAGING COPYRIGHT – Delivers news and analysis oflegal and business issues affecting copyright industries. Aswell as reporting on the main cases, controversies andlegislative developments in the key markets, ManagingCopyright provides incisive and exclusive analysis of majorcopyright-related deals and interviews key players.

MANAGING INTERNET IP – Provides coverage ofdevelopments in internet domain names and related legalissues. Managing Internet IP focuses on UDRP and otherdomain name disputes, policy developments such as gTLDsand IDNs, and online trade mark-related cases andcontroversies. Includes a unique UDRP database.

COUNTRY CORRESPONDENTSEach of the four Managing IP channels includes an exclusive country updatessection and we are offering the opportunity to take the position as the exclu-sive correspondent to your chosen channel or channels for a 12 month period.

Please see the following pages for full details.

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CONTACTSMANAGER - NORTH ASIABryce Leung, +852 2842 6937 [email protected] - SOUTH ASIAVictoria Pawsey, +852 2842 [email protected] AMERICA Tom StDenis, +1 212 224 [email protected] - LATIN AMERICA & SERVICE PROVIDERSAlissa Rozen, +1 212 224 3673 [email protected] - EUROPE, MIDDLE EAST & AFRICAAli Jawad, +44 20 7779 [email protected]

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CORRESPONDENT SPONSORSHIPBy becoming an exclusive correspondent, the firm will benefit fromconsistent high profile exposure through Managing IP’s extensive web, e-newsletter and hard copy distribution.

The package as an exclusive correspondent includes:

❍ The opportunity to position your firm as the exclusive correspondent foryour jurisdiction for 12 months on your chosen channel/channels

❍ Prominent visibility on the Managing IP channel homepage, your dedicatedchannel jurisdictional page PLUS the weekly channel e-newsletters

❍ Submit up to six 500 word update articles throughout the year – toappear on both the channel homepage and jurisdictional page

❍ Contribute a detailed 3,000 word “Q&A” article following ManagingIP’s tailored editorial structure. This will feature throughout the year onthe jurisdiction homepage of the site (the article can be updated ifchanges occur). Author bios will appear alongside the article

❍ Unlimited jurisdictional article headline links to be posted on thejurisdiction homepage – these are URL’s that link to articles posted onyour firm’s website

❍ A prime position banner for the firm on the jurisdictional home page andrelated jurisdictional pages for the duration of the 12 month contract.

❍ Targeted readership of in-house counsel and business-focused privatepractitioners. Managingip.com has over 20,000 unique visitors permonth. Each channel e-newsletter is distributed every week to morethan 14,000 recipients:

• Corporate/Financial Institutions 34%

• Law firm/IP agencies 44%

Reaches a global audience:

• 25% Asia-Pacific • 37% Europe • 31% North America

❍ PLUS – the firm’s “Q&A” article will be republished in hard copy withinManaging IP’s dedicated annual global supplement for the channel.This will be distributed with the monthly magazine therefore reachingManaging IP’s targeted readership of 11,849 readers worldwide:

• 66% corporate • 49% North America • 33% Europe

The annual supplements will also be distributed at selected keyinternational industry events including: INTA, AIPLA, AIPPI, FICPI, IPO,MARQUES, LES, ECTA etc

❍ Exclusivity for your jurisdiction on a renewable contract – lock out yourcompetitors before they get the chance to participate.

COST: €12,000 per major jurisdiction per year (invoicing will be split intotwo equal payments, half due on signing the contract, the remainder aftersix months).

EXAMPLE CHANNEL JURISDICTIONAL PAGE Content on each channel is structured by jurisdiction with each having adedicated page pulling all related content in one convenient position.

Country update boxAll your firm country update articles and headline links appear in this topsection on the jurisdictional homepage.

Q&A boxThe firm’s 3,000 word article following Managing IP’s tailored channelQ&A structure will be prominently positioned here.

Banner positionA prime position banner for the firm will be placed here – this banner alsoappears on all related jurisdictional pages for the duration of the 12 monthcontract.

Latest country updates boxAll country update articles uploaded to the channel are highlighted in the“latest country update” box which appears on every page of the channel.

EXAMPLE COUNTRY UPDATE ARTICLE PAGEAs a correspondent the firm can contribute six 500 word articles during the year.

EXAMPLE Q&A ARTICLE PAGEAs a correspondent the firm authors the exclusive 3,000 word Q&Aarticle for your chosen jurisdiction/s. This article can be updatedthroughout the year as developments occur. It will also appear inManaging IP’s dedicated hard copy supplement for the channel whichwill be distributed to all subscribers of Managing IP magazine as well asat key international events.

Article section on Q&A pageThe firm’s 3,000 word Q&A article plus author biographies. This follows atailored editorial structure designed by Managing IP

Banner position on both Country update AND Q&A pageA prime position banner for the firm will appear alongside all your articlesto maximize branding and exposure.

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CHANNEL HOMEPAGESEach channel has its own dedicated homepage on managingip.comAll country update articles uploaded to each channel are highlighted inthe “latest country update” box which appears on the every page ofthe specified channel – including the homepage.

E-NEWSLETTER FORMATEach channel has its own dedicated e-newsletter which is distributed toall 17,000+ channel subscribers at least once a week (every twoweeks in the case of Managing Copyright).

Jurisdictional linksAs an exclusive correspondent the firm is prominently highlighted on thechannel’s dedicated e-newsletter. This links back to your jurisdictionalpage on managingip.com (see previous page for example)

Country update sectionWhen the firm contributes country update articles these appear on thechannel’s dedicated e-newsletter therefore reaching all 14,000+subscribers. These link back to your article on managingip.com

READERSHIP STATISTICS ONLINEManagingip.com comprises both open-user and subscriber-only content, isupdated continually, and has regular subscription-based email newsletters.Managingip.com receives, on average, 20,000 unique visitors per month. Each channel e-newsletter is sent at least once a week to more than 14,000recipients.All e-newsletter recipients requested delivery when they registered on theManaging IP website making them an incredibly dynamic audience to reach.The distribution statistics are as follows:

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1Average number of unique visitors per month from December 2010 to May 2011 as recorded by Google Analytics. *Correct as of 31/5/2011.**Correct as of 19/07/2010 based on analysis of 10% of MIP Week subscribers, selected at random and conducted by Euromoney Institutional InvestorPLC, please note future subscriber lists will vary.

3M Company, Trademark counselAdidas International, Assistant generalcounselAGIP, Senior managerAmerican Express, Senior legal managerAmgen, Senior counselArsenal Football Club, IP and licensinglegal advisorAstraZeneca, Legal managerAutodesk, IP counselBank of America, Associate generalcounselBarclays, IP legal counselBATMark Limited, Trade mark managerBauer, Patent attorneyBBC, Intellectual property managerBiogen, Inc, Vice presidentBMW AG, Legal counselBoeing, Patent professionalBP, Trade mark managerBT, IPR licensing executiveCA, Inc, Legal specialistChanel, Intellectual property counsel China Telecom, Associate managerChivas Brothers, Head of IPCisco Systems, DirectorCSL Limited, Trade mark attorneyDaimlerChrysler, Patent administratorDaimlerChrysler AG, Chief trademarkcounselDatamonitor, Trademark directorDiageo, IP counselDole, Legal managerDr Reddy’s Laboratories, AssociatedirectorEastman Chemical Company,Intellectual capital analystElectrolux, Attorney

Eli Lilly and Company, Senior directorElizabeth Arden, Trademark managerEricsson, DirectorFedEx, Intellectual property principalFerrari, Legal counselGlaxoSmithKline, Director and trademark counselGreen Cross International, Head ofadministrationGucci Group, Senior legal counselHonda, AttorneyHSBC Holdings, Information managerHuawei, Deputy directorIBM, Senior attorneyICI, Senior patent aattorneyInfineon, ExecutiveInfosys, Technical specialistIntel, Senior counselJohn Deere, Senior counselJohns Hopkins Tech Transfer, PatentcounselJ P Morgan Chase, Vice presidentKimberly-Clark, IT consultantKodak, AttorneyLG Electronics, IP specialistL’Oreal, LawyerLucas Automotive, European patentcounselMarconi, Corporate lawyerMicrosoft, IP development managerMitsubishi Electric Corporation,Assistant managerMonsanto, Business analystMotion Picture Association, DirectorMotorola, Senior counsel NASA, Director, Innovative partnershipsNational Basketball Association,Intellectual property manager

NEC, ManagerNestle, Head of intellectual property NHS Innovations, CEONissan Technical Center, EngineerNokia, Strategic marketing specialistNortel Networks, Corporate lawyerNovartis, IP policy coordinatorNovartis International, IP litigationmanagerOSIM, DirectorOxford Instruments, Group IP coordinatorPenguin Group, Contracts executivePepsiCo China, Senior attorneyPernod Ricard, General counselPetronas, IP managerPfizer Global Pharmaceuticals, GlobalsecurityPhilip Morris International, Senior counselPhilips, Legal counselPratt & Whitney Corp, Intellectualproperty counselProcter & Gamble, IP counselQualcomm, Senior paralegalRanbaxy, Senior managerRaytheon Company, CounselRed Hat, Legal affairs managerRenault, Patent engineerRPX Corporaiton, ManagerSamsung Electronics, Managersandisk, Investigator Sanofi-aventis, Regional business managerSchering-Plough, VP patentsSchlumberger, Manager - IP enforcementSeiko Epson, GMShell Technology, Manager IPSiemens, IP counselSime Darby Technology Centre, Strategy

and business Development executiveSony Ericsson, Legal counselStandard Bank, ManagerSylvania, Legal managerSyngenta, General counsel TAEUS International, Chief technologyofficerTaylor Made Golf Company, IP attorneyThe Body Shop International, Group IPcounselThe Rangers Football Club, Head ofbrand protectionThe Swatch Group, Trademark counselThe Walt Disney Company, IP managerTiffany & Co, IP attorneyToyota Motor, Legal managerTravelex, ManagerTyco International, General counselUnilever, Lead scientistVictoria Secret, DirectorVirgin Enterprises, IP lawyerVisa, Legal managerVolkswagen, Corporate counselWal-Mart Stores, Intellectual propertymanagerWarner Bros, AttorneyWIPO, Legal officerWm Wrigley Jr Company, Chief trademark counselWyeth, Patent counselXerox, Partner managementYamaha Motor Europe, General legalcounselZippo Manufacturing, General counsel

**SOURCE: MIP Week subscriber listdownload 19/07/10. Please note thatfuture subscriber lists will vary.

SELECTED RECIPIENTS OF THE MIP WEEK NEWSLETTER**

MIP WEEK SUBSCRIBERS BY OCCUPATION* MIP WEEK SUBSCRIBERS BY REGION*

■ 29% North America■ 39% Europe■ 24% Asia-Pacific■ 4% Central & South America■ 4% Middle East and Africa

■ 6% Academic Institution/Student■ 6% Consultancy■ 35% Corporate/Financial Institution■ 7% Govt./Industry Association■ 45% Law firm/IP Agency■ 1% Other

READERSHIP STATISTICS HARD COPYAs well as the online audience, correspondent firms will also receive expo-sure through Managing IP’s extensive hard copy distribution.Managing IP will re-publish all the “Q&A” articles contributed by correspon-dent firms to a specific channel in an annual industry guide – for exampleThe Global Patent Review will be the companying hard copy supplement toManaging IP’s Patent channel.Each of these guides will be distributed alongside the monthly magazine there-fore reaching Managing IP’s loyal readership of 11,849 individuals per edition1

The statistics are as follows:

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COMPANY**

REGION**.■ 15% Asia-Pacific

■ 33% Europe

■ 49% North America

■ 3% Rest of the World

■ 4% Government/Academic

■ 66% Corporate

■ 25% Private practice

■ 5% Other

DISTRIBUTION These industry guides will also be distributedat key relevant events including*:

❍ INTA Annual & Leadership Meetings

❍ BIO IP Counsels Committee Meeting

❍ MARQUES Annual Meeting

❍ AIPLA Annual Meeting

❍ AIPPI World Congress

❍ FICPI

❍ LES International Annual Meeting

❍ LES US & Canada Annual Meeting

*Please note that event attendance is subject to change

SOURCES:1The readership figure is based upon a survey conductedin July 2010 and independently audited by IPSOS MORIthe international media consultancy. At a 95% confi-dence level, Managing IP has a readership of between10,200 and 13,499 readers. *Calculated from the July 2010 IPSOS MORI readershipsurvey – please note the figure for future editions will vary.**Based on analysis from the Managing IP July/August2010 subscriptions file and controlled circulation. Pleasenote; the exact figures for future editions may vary

3M CompanyAgrium Air LiquideAlcatel Lucent Alcon Laboratories Alibaba.comAnderson Mori & TomotsuneApple Arla Foods Astrazeneca Bae Systems Bajaj Auto Baker & MckenzieBank Of Tokyo Mitsubishi UFJBarclays GroupBardehle PagenbergBayer BHP BillitonBird & BirdBombardier Transportation BP International Bridgestone CorporationBrinks Hofer Gilson & LioneBritish American Tobacco Cadbury GroupCambridge DisplayTechnologyCanon CCPIT Patent & TrademarkLaw OfficeChevron

ChipworksClarke ModetClifford ChanceCPA GlobalDanone DiageoDolby Laboratories Dr Reddy’s Laboratories Dyson Technology EGYPEpson Ericsson European Patent OfficeF Hoffman-la Roche Fangda PartnersFerrari Finnegan HendersonFish & Richardson France TelecomFreehillsFreshfields Bruckhaus DeringerFujifilm Manufacturing General Electric Giga-byte Technology Gill Jennings & Every GlaxosmithklineGowlingsGriffith HackHitachi Howrey HSBC Holdings

Imperial Tobacco Intellectual Property OwnersAssociationIntellectual VenturesIkea Holding Services IP StrategiesJack Daniels Properties Japan External TradeOrganizationJardine MathesonJohnson & JohnsonKenyon & Kenyon Kimberley Clark Knobbe Martens Olson &BearKodakLall Lahiri & SalhotraLancaster Group Levi Strauss & Co LG CorporationLiu Shen & AssociatesLonely Planet PublicationsL’Oreal LVMH Fashion GroupMaiwald Patentanwalts Mallesons Stephen JaquesManchester United Marks & ClerkMars IncorporatedMastercard InternationalMelbourne IT

Millipore CorporationMorrison & Foerster NASANECNokia CorporationNovamont NovartisNovopharm Oblon Spivak Oxford Gene TechnologyParamount PicturesCorporationPearson Education Pepsico Pernod Ricard PetrobrasPetronasPhilip MorrisPhilips International Procter & Gamble Red Bull Remfry & SagarResearch In MotionRichemont International Rouse & Co InternationalRoyal Bank Of ScotlandSanoma CorporationSanyo Electric SchlumbergerShell International Sony Computer Entertainment

Sony Ericsson MobileCommunicationsSpoor & FisherSpruson & FergusonStandard Chartered BankSyngenta Seeds Tetra Pak The Chanel Company The Coca Cola CompanyThe Dow Chemical CompanyThinkfire Services UnileverInternational TradeCommissionUS Patent & Trademark OfficeVia Licensing CorporationVisa Wellcome TrustWIPOWorld Trade OrganizationWragge & Co YKK Europe Zippo Manufacturing

SELECTED SUBSCRIBERS TO MANAGING IP*

*SOURCE: Managing IPactive subscriber databaseJuly/August 2010. Please notethat future subscriber lists willvary.

managing patents trade marks copyright … · 2011. 6. 14. · 2 mipchannels2011 managing ip’s...

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